Cases
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Social Problem Solving Design, Reinforcement of Resiliency Capacity Through Design
The COVID-19 pandemic is a crisis that no one has ever experienced. Existing social problems, such as economic recession, relative poverty, increased depression due to social isolation, and the intensification of suffering experienced by vulnerable groups such as infants, young children, the elderly, and the disabled, are being exacerbated by the pandemic. Medical staff and other members of society in various fields are making every effort to identify and deal with unpredictable situations in their respective positions, and the Seoul Metropolitan Government is also currently doing its best to overcome the Corona situation. We are now living in an era where problem-solving strategies are needed more than ever. There is an urgent need for a paradigm shift in policy to prevent and improve social problems that incur huge social costs, rather than reactive measures. Design is one of the main solutions to improve this, and it is a core competency and process that is already being used by many organizations and companies pursuing innovation as well as the public as a tool for solving problems. Through the social problem-solving design policy, the Seoul Metropolitan Government breaks away from the microscopic view of physical improvement and applies design to the overall municipal administration, designing a plan and process for problem-solving, and jointly solving it with various stakeholders. ‘Social resilience’ can be said to be the interaction between the vulnerability of a city and its resilience capacity. The vulnerability of a city is affected by many social problems inherent in the city, and the city's recovery capacity means the city's resources and systems that can overcome and solve these problems. Seoul Design wants to work together to increase the resilience of society so that our daily lives, which have been changed by non-contact, isolation, and social distancing, can be more closely connected. -
The Change of Daily Life, Social Problem Solving Design in Seoul
Paradigm change in public design and the emergence of social problem-solving design Seoul is the political, economic, social and cultural center of Korea. Korea industrialized in a short period of time due to a period of rapid economic growth that is sometimes called the ‘miracle on the Han River’. Although the brand value of Seoul might have risen, has the quality of life of citizens improved along with it? -
Public Space and Design for Everyday Lives of Citizens
City is an inevitable space of life for the modern people. The skyline that we are currently experiencing, the plaza, parks, natural environments and so forth are mostly the result of the city plan that was systemized in the past, and until now, the urban space was planned to play its role in line with the usage that was planned and defined based on function. Various parts of cities that achieved industrial competitiveness by prioritizing efficiency and economics is far from ‘user-centric approaches’ and achieving ‘sustainability’ that is the focus of today’s society. Future city should be restructured into a space that can enable exchange and circulation based on the needs and the thoughts of citizens or stakeholders of local communities, and aged spaces and the environment should be improved to resolve urban issues.
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Seoul City's "Yes! Kids Zone!" has won a prestigious global design award
- 'Adolescents Obesity Problem Solution Design' wins prestigious award from US-based DMI (Design Management Institute) in 2023 - First Domestic award for a 'Public Institution'... Design encourages voluntary activities with exploration concepts from five countries - The city vows to continue expanding lifestyle design to support healthy and stable life across all stages of life. -
Seoul Universal Design 100
The concept of urban design that we share today can be found at the beginning of the Joseon Dynasty when Great Monk Muhak planned the city by applying the philosophy of Yin and Yang Five Phases at the time, while looking at Hanyang Land with Lee Seong-gye. The traces of urban design that began in this way entered modern times and established an image of a city that combines the past and the present, and we can see traces of this urban design in old palaces, and walls throughout the city. These days, the urban landscape around us remains in the past only, or there are misleading examples of creating a desolate forest of buildings without harmonizing with nature in a biased appearance with only modern beauty. As a city is a place where various people live together, the design should also be created by various people. The most important thing here is the citizens, the actual 'users' of the city. Changes in urban design can begin with the question "How did you consider city users?" -
Universal Design Policy in Seoul
Seoul's design policy has been in place since 2007. The city’s design policy has been trying to make a cleaner and more sophisticated city, through measures such as improving signage and reorganizing facilities. From 2008 to 2010, the Seoul Design Olympics were held, and in 2010, Seoul was selected as the World Design Capital. For the past 10 years, the Seoul Metropolitan Government has implemented policies focusing on facilities for the disabled through its building certification system for the convenient city life of a wide variety of citizens. With the design policy based on these legal standards, the comfort of citizens has been improved, but it centered on the disabled, and there were cases where public in general was not taken into consideration. This was part of the background for Seoul introducing universal design. The composition of Seoul citizens is also diversifying. As of 2016, the elderly population in Seoul was about 1.28 million, 12.5% of the total population, and by 2027, one in five people is expected to belong to that category. As the number of foreign visitors and the multicultural population continues to increase, this is also becoming an important consideration in Seoul's policies. The diversity of citizens requires more consideration, and Seoul introduced universal design to respect the diversity of all citizens.
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Asking about the past, present, and future of cities. [2023 Seoul Design International Forum, Humanising Cities:Human•Design•City] Inside the lively scene!
Hello! I am Miyeon Kim, a supporter of the 2023 Seoul Design International Forum. Do you know about Seoul Design (www.sdif.org) and the Seoul Design International Forum? Seoul Design is a vision for Seoul that responds to the challenges facing the community due to various global issues, enhances the competitiveness of the city, and allows everyone to live a happy life. Seoul Design also aims to: - Develop creative and sustainable design solutions to solve the various problems that people face in their daily lives, creating a safe, convenient, and sustainable urban environment. - Lead the world's cities through design that reflects innovative technologies and the city's unique characteristics. - Increase the number of distinctive design contents in everyday life, satisfying the emotions of citizens and providing impressive experiences to drive the city's attractiveness. - Be a design community in which many people, including experts, industry, and citizens, participate and discuss together. Last year, the 2022 Seoul Design International Forum was held under the theme of "How Design Enrichs the Future." This year, it was held under the theme of "Humanising Cities:Human•Design•City" Under the vision of a human-centered city, we looked back on how Seoul was illuminated and shared our opinions to increase the competitiveness of the city. The Seoul Design International Forum, which is held every year based on the Seoul design I introduced earlier! It was held face-to-face for the first time in four years since COVID-19, with expert speakers from all over the world, and we vividly captured the scene! -
A safe space for medical care that boosts resilience and recovery for all
It's been two years since the declaration of the COVID-19 pandemic and healthcare professionals have been battling the virus. As the pandemic prolonged, we have been practicing social distancing and self-quarantine in everyday life for the past two years. The unusual situations which people never experienced before became a new normal, and physical distancing and the Stay Home Stay Safe campaign were implemented to minimize direct contact with other people, which ushered into the “Untact” era. Meanwhile, frontline healthcare professionals that treat patients with COVID-19 are directly exposed to the virus and having a very challenging time. Healthcare workers have been known to have a very high level of stress and fatigue even before the pandemic, however, the outbreak of COVID-19 led to the huge demand exceeding the capacity of healthcare systems, and healthcare workers were put under extreme strain due to overwork and chronic stress. -
Health of the residents and city shelter in the post pandemic era
The pandemic that dramatically changed the daily lives and the work environment across the globe is going through a recovery phase in all metrics. Experts have predicted that the humanity will have daily lives that is different from the period prior to the spread of Covid-19 based on the New Normal (Standard that is newly emerging with the change in the era) phenomenon that resulted from the prolonged spread of the infectious disease, and as such, many cities and citizens started to face a new life.
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Role of Design: Assist Co-existence of People / Environment / Technology
I am Choi So-hyun, and I am in charge of design and marketing, and space and architecture at Naver. After hearing the presentation of the two previous speakers, Thomas Heatherwick and Shigeru Ban, I could also feel the excitement and tremor as a designer. I would like to talk about the theme of ‘Design that aids in coexistence of people, environment and technology’. I am confident that instead of being fearful of technology we can use technology to resolve the issues that we are facing and design can also play a critical role in a rapidly changing society. I hope you will think about what sort of work you do and the perspective you have as you sit here. You are here as urban planners but you are also probably here as residents of the city. Why don’t we think about how you want to live? I think you may find different answers depending on the individual contexts. Let me continue my talk with these questions in mind. Now, I will introduce you to various spaces of Naver. I hope that these various spaces of Naver will be a clue or a solution when you are looking for your own answers in your respective places. -
Multi-faceted Valuation of Social Problem Solving Design: Focused on the Case of Seoul
In the past, public design was understood as an urban environment, building, appearance, and landscape-oriented design activity, but today's social problems are much more complex, personal, and diverse. Therefore, attention is being paid to the necessity and importance of solving social problems in various areas, and in the past, space, reliability, and expertise were emphasized, so expert-centered solutions were attempted, but now residents, who have social problems, are approaching them. Citizens' participation is becoming very important because the residents know the problem best and it is something that should be applied after solving the problem together. This trend has been specified in both the public design promotion plans and the legal aspect, and has already stipulated many changes. In keywords such as development, physical environment, and top-down processes that appeared in the past, cooperation and service-side software are emphasized, and most importantly, the process is led by the people on problems that occur in our daily lives. Now, social issues are shifting toward regenerating existing communities rather than creating new buildings. -
Universal design of Yokohama City Current events in design
The evolution of universal design in Japan Yokohama City is an area with a population of 3.77 million. Its area is about three quarters of Seoul, and it is divided into 18 wards. It started with a population of 500 150 years ago, and after the port was established, the population increased. However, the rapid population increase between 1960 and 1970 caused problems in urban development. Yokohama is currently a city with a significant aging population. Although this is a problem for Japan as a whole, based on the analyzed data, the population growth trend of Yokohama City is expected to peak in 2019. After that, the proportion of the elderly population is expected to continue to increase, and it is expected that one-third of the total population will be elderly by 2030. Looking at the map showing the aging population, it is like looking at the history of how Yokohama's housing development has taken place. The beginning of universal design in Japan was triggered by the Tokyo Olympics 50 years ago. The Tokyo Olympics, held in 1964, introduced the use of pictograms to solve the problem of communicating with foreigners. In 1965, Braille blocks were introduced, and actual installation began in 1967. In 1969, awareness of the need to make the city accessible to wheelchairs increased. Braille blocks were first introduced in the provincial cities to the western part of japan, which is also the case with barrier-free access in Japan, which started in provincial cities rather than the capital.
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Seoul Metropolitan Government creates the “Yard for Centenarians” at welfare service centers and parks near homes for daily prevention of dementia
- Development of a spacial design for physical, emotional and social activities of senior citizens to prepare for prolonged pandemic and super-aged society - Applied to Songpa Senior Welfare Service Center for the first time, 200㎡ scale construction…Mayor Oh Se-hoon will visit the site on the 13th - Exercise equipment to strengthen muscles for performing daily activities, emotional healing area, e.g., gardening and exhibition, social exchange area, e.g., stage and games - An “age-friendly environment,” where people can gain access and live long and healthy in their living areas…Four additional yards by next March -
The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
Space defines an experience. At a café, we drink a beverage. In a museum, we see exhibits. People have the same experience at a specific space and sometimes need to stand in a long line. No one think this is weird. On the other hand, for spaces in a movie or a video game we enjoy on a daily basis, a content defines an experience. The main character may stay in a space where a fantasy adventure unfolds or where characters play cat and mouse with each other in a spectacular event. The same space can be a world where so many stories turn into reality. What would happen if the two worlds are merged into one? What would happen if our world turns into a huge playground and all of us become main characters of an exciting story? What would happen if you can share the experience you have had in a movie or a video game with people in a real world? To prove these hypotheses, I would like to guide you to a space which was once an unattractive neighborhood filled with factories and vehicles but is now a must-go place for MZ generation, and a space where once dull and inactive places have become popular spots for a lot of visitors and even a city-wide festival. -
What is the significance of the brand called Seoul to you?
Portland, New York, or Berlin Personally, I have never been to Portland. However, since a few years ago, lifestyles that is known as ‘YOLO life’, and ‘Kinfolk life’ have emerged, and Portland, was mentioned as one of the representative cities. Portland was perceived to be a city that acknowledges open mindsets and lives, as well as one that is filled with a feeling of relaxation while being a little slow, and not a city that is artificially made and attempts are made for improvements and change. Of course, this is the result of successful city branding. This is why I am treasuring the Portland mask that I received as a gift from an acquaintance who recently visited Portland. Another keyword that is currently being mentioned as much as ‘design’ is ‘branding’. Branding is a topic that is widely used and with importance almost at the level that it can be applied from branding products to corporations, and from individuals to cities and countries. This proves that it is not something that simply ends after having experienced and consumed it, but there is a growing interest and understanding about who I am, what I am consuming or experiencing, and for what purpose. Thus, the example of Portland that I just mentioned before is very strong even if it is a small experience. Our experience in recalling a certain image, brand or a representative spot immediately after hearing the name of a certain city like New York, Berlin, Milano, Davos, or London is the result of city branding (whether we are conscious of it or not). Seoul Design International Forum that was held through Zoom on March 31st was both timely and appropriate in that ‘city brand’ was chosen as the design paradigm. In the forum that was held under the theme of ‘Design trend and direction of policy’, ‘Value of Experience Design in City Brand’, in particular, (Speaker: CEO Choi So-hyun of Perception) triggers us to think about what is required for ‘city branding’ while pointing out the context and meaning of city brand to us, in the current times, where there is a deluge of ‘branding’.
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Public Design Governance
Last month, a “Consultative Group of Residents for Publilc Design” was established by Seongdong-gu District Office. It was the nation’s first consultative body in design that engaged residents and consisted of eight residents, four expert members, two design experts and one public officer. Through the consultative group, the district was able to quickly collect residents’ opinions about relevant projects including the one related to public design and combined experts’ advice thereby setting a direction for design. It was designed to become a channel to communicate with the residents. In today’s multifaceted and complex modern society, existing design process that produces an outcome by utilizing intuitive ideas of only few designers has often turned out to be insufficient to meet the needs of the citizens. In response, this has shed a light on the need to come up with an innovative method to engage citizens, cooperate with stakeholders and experts for higher level of self-reliance and sustainability. The word “public” in public design means an unspecified number of the general public and together, which incorporates a value of engaging various players and cooperating in the process to create a design intended for everyone. The strategy that is being used to realize the afore-mentioned value of public design is a governance taking a perspective of “various methods for problem-solving.” -
Humanising our Cities
We are passionate about the environment and the buildings that surround us. I believe we are living in a very interesting era in the history. We actually have choices (rather than not having them). We can achieve very interesting transitions, if we were to make choices. However, such transformation cannot be achieved with the developers or the architects alone. We can only accomplish such changes when we all talk about buildings and the structures together. -
Universal Design welfare facilities meet with the system / Cases in Norway and Australia
Universal Design has been used for a very long time and has been implemented as part of Seoul's design policy to create an urban environment that is safe and convenient for all citizens, regardless of gender, age, nationality and disability. But it is still difficult for citizens to feel it directly or to fully popularize it within the remit of our daily lives. At this point, we need to think about what strategies the Seoul Metropolitan Government should use in relation to its policies, understand how some countries, like Norway and Australia, understand "different" through the UD system, and look at examples where Seoul can choose to apply UD in the future, especially in relation to important issues regarding welfare services, facilities and space. 1. Origins of Universal Design Universal Design is design for everyone. Its scope is wide-ranging, from products, architecture, environment, services, the urban environment and social institutional improvement, which should be easy to use regardless of age, gender, nationality or disability. Universal in the dictionary sense can be interpreted as universal or all, and it also contains the concept of planning and designing products, buildings and environments from the beginning to make them available to everyone. Universal Design was initially designed as a standard for people with disabilities and the elderly but over time, the scope of its necessity expanded as it gradually targeted a larger number of people. The concept of UD is seen as a concept of life-span design or trans-generational design which goes far beyond the concepts of the barrier-free design, accessible design, and adaptable design of the past.
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New Challenges in City Design to Post-COVID
At a time when the world is thinking about the form of cities to come after Corona, we need to think about how cities should be constructed from a more comprehensive perspective. In addition to the challenges triggered by the coronavirus, the problem of climate change, which must be approached from a particularly long-term perspective, is an area that cannot be prevented or treated, and is a topic that needs to be found through continuous problem-solving, dialogue, and discussion. How should we respond to the problem of climate change that all cities face in the future and must solve in the long term? We would like to discuss six issues on climate change to be announced at the 26th UN Climate Change Conference (COP26). -
Generative Social Distance Design: The Optimisation of Building Layouts for COVID-19
Social Distancing Lab Project I would like to talk about the ‘Social Distance Research Institute’ project, which ended about three months ago. Former Senator Ted. Kennedy said, “What divides us pales in comparison to what unites us.” As I worked on a technical research project centered on isolating people during an epidemic, I personally hoped that the shared experience could revitalize the community and rekindle a sense of social cohesion. What is social distancing and how does it affect transmission? The prevailing view of the modern scientific community is that maintaining human-to-human distance is an important factor in reducing the rate of respiratory cross-contamination. The principle of air transmission is that droplets are emitted when people talk to each other or cough, and if people who are within 2 meters of each other inhale it, it is easy to be directly infected with the virus. Therefore, reducing the distance between people increases the risk of infection, and almost all countries have been able to directly reduce the number of deaths by introducing social distancing measures. These statistical data indicate that social distancing measures were effective in reducing the number of confirmed deaths, which is a result showing that social distancing is a key response to the spread of COVID-19. COVID-19 has had a huge impact on the global economy, not just on human life. -
Smart Home's Directions in Untact Society
Due to the contagiousness of the COVID-19 virus, the number of infected patients is increasing, and the resulting decline in social interactions is leading to a global economic crisis. Social distancing means that face-to-face contact with others is considered dangerous, and recommends staying at home as much as possible and refraining from outside activities such as going to work, eating out and shopping. The crisis of COVID-19, which is ongoing, is urging the transition to a non-face-to-face culture and society. Housing in the non-face-to-face society needs to be redefined with a new concept and function. Nowadays, when we think that a smart home can offer the possibility of an alternative, we understand it as a house that can provide convenience in our lives based on cutting-edge information and communication technology. However, this definition of a smart home is rather clichéd and indistinct, and I don't think it accurately describes the essence of a smart home. In the 1990s, there was already an intelligent home, and in the 2000s, the term ubiquitous home was used. In the 2010s, the smart home appeared, and they are all defined and used with almost the same concept. If the “homes” mentioned above have passed without becoming reality, can a smart home, which is being developed with the same concept, be an alternative in this era?
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[Session 1] Invisible Landmark
[Chris van Duijn] Returning from AI to Human Intelligence Good afternoon. After artificial intelligence, back to human intelligence. Feeling like going back in time a bit perhaps. It's a bit of a mashup of the last subject that Professor Dr. Zec kind of was talking about: existing and new. It's about the landmark that Craig explained in detail, but also, it's about human connection. -
Seoul transforms 'Runner Station' construction site into MZ Holin's 'attraction fence'
- Works by popular MZ generation artists on display from 3.29~4.14 at the construction site inside Yeouinaru Station - Construction site fence as a FUN space instead of a disconnecting space...Opportunity for emerging artists to participate in public design - Seoul, "Attraction fence that provides daily 'fun' to citizens... Expected to be utilized as an exotic photo spot" -
The Process and Outcomes of the COVID-19 Design Challenge
Insights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.