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Public Design and Platform Media Facade of Communication
Platform media facade of communication in the city New platform is now required for a city image that incorporates the storytelling based on the regional/historical identity as the need to improve the aged downtown (original downtown) is being emphasized. Therefore, there are more municipal governments that desire to re-brand various parts of cities that are aiming towards the fourth industrial cities for citizens and visitors who come to cities. Cities are scrambling to develop the public design system and to transform into future cities. Panaplex-type bus shelters are being installed as DID (Digital Infotainment Display) that enable mobile-linked interactive functions, and the city maps are being implemented in various parts of the cities as AI information that is guided by idols, along with experiential AR/VR media. Although it may be partial, ecosystem evolution that uses media that aims for comprehensive media in key hub cities is transforming cities in line with the hyper-connected era through activities such as pilot operation of unmanned vehicles. -
Public design for people, cooperative public design
Design has always evolved as a meaningful means to achieve an objective or a part that is required in the society. Currently, active efforts are being made to resolve the issues of economy, environment and safety through design. In the recent times where we are transcending the era of industrialization to usher in the era of sustainability, design that improves the competitive industrial products is beginning to contribute to our society as design that improves public values as a part of the strategy to resolve problems from the perspective that design is changing in line with the demand of the society. ‘Public design’ is playing a leading role at the center, and from now on, 'design' will resolve a considerable number of issues that our society will face, and it will be making various contributions as a cultural pillar of life. -
Universal Design City Paradigm for a Better Urban Future
The term “Universal Design” is a philosophy about “designing for everyone”, which means designing products, buildings, cities, information, services, etc. to be used by as many as users as possible in a safe and equitable manner, regardless of users’ gender, age, language, status of disability, level of knowledge, etc. -
Public Design Governance
Last month, a “Consultative Group of Residents for Publilc Design” was established by Seongdong-gu District Office. It was the nation’s first consultative body in design that engaged residents and consisted of eight residents, four expert members, two design experts and one public officer. Through the consultative group, the district was able to quickly collect residents’ opinions about relevant projects including the one related to public design and combined experts’ advice thereby setting a direction for design. It was designed to become a channel to communicate with the residents. In today’s multifaceted and complex modern society, existing design process that produces an outcome by utilizing intuitive ideas of only few designers has often turned out to be insufficient to meet the needs of the citizens. In response, this has shed a light on the need to come up with an innovative method to engage citizens, cooperate with stakeholders and experts for higher level of self-reliance and sustainability. The word “public” in public design means an unspecified number of the general public and together, which incorporates a value of engaging various players and cooperating in the process to create a design intended for everyone. The strategy that is being used to realize the afore-mentioned value of public design is a governance taking a perspective of “various methods for problem-solving.” -
Design for Public Service Platform
1. Digital platform of public service Public service based on digital platform is emerging as the most important factor in the competitiveness of a nation and a city. In 2020, Korea ranked 8th in the World Digital Competitiveness Ranking announced by the Institute for Management Development (IMD) in Switzerland, which was a 2-step rise from 10th position in 2019, to show its potential in the digital field. Also, in the government index announced by OECD, Korea is exhibiting strength and performance in digital-based public service by achieving 1st place in digital by design government, 2nd place in government as a platform, 3rd place in data-driven government, 1st place in open by default government, 4th place in user driven government and 12th place in proactiveness of government. Seoul is also making efforts to drive innovation in public service based on excellent digital infrastructure, and moreover, there is a demand to resolve problems in a way that can be felt by our citizens and achieve transformation in terms of creating sustainable and real values. -
Public Space and Design for Everyday Lives of Citizens
City is an inevitable space of life for the modern people. The skyline that we are currently experiencing, the plaza, parks, natural environments and so forth are mostly the result of the city plan that was systemized in the past, and until now, the urban space was planned to play its role in line with the usage that was planned and defined based on function. Various parts of cities that achieved industrial competitiveness by prioritizing efficiency and economics is far from ‘user-centric approaches’ and achieving ‘sustainability’ that is the focus of today’s society. Future city should be restructured into a space that can enable exchange and circulation based on the needs and the thoughts of citizens or stakeholders of local communities, and aged spaces and the environment should be improved to resolve urban issues. -
Resource Circulation of the City and Sustainable Design
The life system of today’s humanity is the result of economic growth, and problems that major cities face are mainly focused on areas that can be resolved by technological advancement and economic growth, such as poverty and illness. However rapid growth and advancement across the globe led to qualitative diversification of urban issues, and the humanity focused on the concept of sustainable development and limit in growth resulting from social imbalance and unsustainable phenomenon that are being observeds regardless of region. The concept of sustainability was first mentioned in the report, The Limits to Growth written by the Club of Rome in 1972. World Commission on Environment and Development (WCED,1987) defined ‘sustainability’ as ‘development that meets the needs of the present generation without compromising the ability of future generations to meet their needs’, and it is recently being used broadly across economic, management, climate, environmental and national policies and private activities. -
3rd Pre-forum for 2022 Seoul Design International Forum Part1
TALK 1. Value of custom public design that is easy to understand and is convenient -
3rd Pre-forum for 2022 Seoul Design International Forum Part2
TALK 2. Values in daily lives that were changed by the public design -
3rd Pre-forum for 2022 Seoul Design International Forum Part3
TALK 3. Value of the public design shaped together with citizens -
2022 SDIF_Promo Video
2022 SDIF_Promo Video -
SIDF 2022_Forum registration
Warmest greetings from Seoul, Korea! We cordially invite you to join 2022 Seoul Design International Forum to be live-streamed at 13:00-18:00 on October 5, 2022(KST). Click here to convert the time and date of the forum into your time zone. -
Seoul Design International Forum 2022
Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government implements its various design policies ranging from the macro plans for landscape to the micro plans for service improvement. To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater. This forum held with the theme, “DESIGN x Seoul : How Does Design Enrich Our Future,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value. -
Senior life in the era of Ageing society
According to the World Population Ageing 2020 published by UN, the Ageing population that consists of those who are 65 years old and older has reached 720 million people in the world as of 2020, and is predicted to account for 1/6th of the global population in 2050. Our society is also at the brink of entering the super-aged society as the baby boomer generation transferred into the elderly population starting from 2020. The expansion of the ageing population could be seen as a result of a natural phenomenon in the midst of the extended life expectancy of human on the back of advancement in the medical science and technology. The change in the demographic composition is a critical factor that determines the future of humanity. In particular, since a dramatic change in the demographic structure such as ageing can lead to various changes in the local community, global efforts are being made to seek out multi-angular countermeasures to ageing. -
Strategy to expand cognitive health design
Cognitive health design project, which is one of Seoul’s representative design policies to resolve social issues, began in 2014 to apply the design that reflects the physical, emotional and social characteristics centered on residential environment of senior citizens to respond to aging society and sudden growth in the elderly with dementia. The concept of cognitive health design that may rather be unfamiliar to the general people is connected to a series of processes that allow us to see objects, acquire information and make judgement in our daily lives. There are cases where people face unexpected accidents or where functional abilities decline due to aging during the lifetime of humans, and there are also situations that are difficult to be resolved in the medical field. Seoul’s cognitive health design project that can act as a guide in such circumstances is a project that enhances the maintenance and enhancement of cognitive functions such as declined memory, concentration and orientation capability of senior citizens through contents involving physical activities, stimulation of the five senses and social exchange, for the first time in Korea. -
ESG and Social problem-solving design; with a focus on design governance project
Since the spread of COVID-19, cities have faced various social problems different from the pre-COVID era, and citizens have experienced fatigue and stress arising from social problems including Corona Blue (depression due to self-isolation and social distancing), social isolation, increased hatred, digital addiction, etc. To effectively respond to social problems of the city that take place in a multifaceted manner, it is critical to clearly define subproblems first. -
Policy direction identified from the analysis of the diffusion process of Life Safety (Crime Prevention) Design
The anonymous cities that we have been building allowed us to have maximum freedom and make various choices, however, inappropriately, the cities have mercilessly reduced many alternative choices such as collective community action that were available in the past. Only for the limited purpose of reviving the collective environment, physical design of living environment must be used. -
A new tool to discover an integrated and demand-oriented policy agenda for near future__ De-sign:Re-form
Design, which first started as an activity of creating tangible goods, is now creating intangible values in the form of experience and service design. As demand for digital services including mobile applications rises, user experience design that creates a system that evokes emotions started to get attention, and service design which focuses on finding invisible needs of users and developing a new service model has been widely adopted and used in various areas of industry including hospitals, banks, education institutions, etc.