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SEOUL DESIGN
INTERNATIONAL
FORUM 20212021 SeoulDesign
InternationalForum

The Seoul Metropolitan Government has been striving to improve the quality of life for citizens and increase the value of the city through design. As part of these efforts, the Seoul Metropolitan Government has shaped its development direction through international forums and seminars, where leading experts have shared innovative design cases that reflect contemporary approaches such as social problem-solving design and universal design.
Based on the results of these discussions, the Seoul Metro Government has made efforts to integrate design into municipal administration, ranging from various micro-strategies to macro-plans such as institutional reform and infrastructure expansion.
The theme of this year’s Seoul Design International Forum is 'Re-Connect: Design as a Value Creator'. It will also feature an insightful overview of the 11 topics that were discussed over the past eight years.
We will discuss design as a value creator via subjects such as “problem-solving,“ “inclusion and resilience,” “city attractiveness,” and a “new-level of experience” that organically connects the virtual world and real world, the industrial and public sectors, and the government and civic society through design.
We hope this forum can offer you a unique experience that enhances your perspective on the strategic role of design in future society. We warmly look forward to your participation.

OVERVIEW

  • TITLE

    2021 Seoul Design International Forum(SDIF)

  • HOST

    logo

  • DATE & TIME

    October 5 , 2021 13:00~18:00

  • ATTEND

    Live stream at official forum website and YouTube channel of the Seoul Metropolitan Government

  • PARTICIPANTS

    Experts in Design Industry, Governors, Students and Citizen

  • THEME

    Re-Connect: Design as a Value Creator

PROGRAM

Time

Program

  • 13:00 - 13:10

    Opening

  • 13:10 - 13:30

    Keynote session: Vision & Strategy A Call For Optimism - Richard van der Laken
    (Co-Founder&Creative Director)

    이미지 없음

    • A Call For Optimism
    • Richard van der Laken (Co-Founder&Creative Director)

    • INFORMATION

      Richard Van der Laken is a creative director based in Amsterdam. He met Pepijn Zurburg while studying at the Utrecht School of Art and Sandburg institute, and together they formed De Designpolitie - a renowned visual design agency, graphic design collective, Gorilla, and What Design Can Do (WDCD). Since forming, they’ve worked with many partners from Rabobank to Artis Zoo, won numerous awards, and feature in the permanent collection of galleries such as the Design Museum London and MoMa New York. At WDCD, they’ve created multiple design challenges, publications, and events hosted across Amsterdam, Brazil and Mexico. If Richard’s not in the office, he’s probably halfway across the world (virtually these days), preaching the What Design Can Do story at conferences like TED, The Next Web or Design Indaba.

  • 13:30 - 13:50

    Keynote session: Vision & Strategy Better Cities through Design to Improve Life - Mariano Alesandro (The Index Project, Head of Future Thinking and Special Projects)

    Mariano Alesandro

    • Better Cities through Design to Improve Life
    • Mariano Alesandro (The Index Project, Head of Future Thinking and Special Projects)

    • INFORMATION

      Mariano leads the development of The Index Project's digital platforms and our insights platform, Big Picture. He's also the Head of Special Projects, designing and executing special custom projects and design challenges with partners around the world. He works extensively with our education programmes, facilitating workshops physically and digitally around the world. He represents our organisation at the Design Declaration Summit and at many conferences and working groups.
      Mariano has an educational background in Systems Analysis, Systems Engineering, History and Design-based education. He has extensive experience as a developer, systems designer and has a deep love for music, technology and design thinking.

  • 13:50 - 14:10

    Keynote session: Vision & Strategy Flow: Mobilising Data for Sustainable Outcomes - Dale Sinclair (AECOM, Director of Innovation)

    이미지 없음

    • Flow: Mobilising Data for Sustainable Outcomes
    • Dale Sinclair (AECOM, Director of Innovation)

    • INFORMATION

      Dale Sinclair chairs AECOM’s Global Architecture and Interiors Committee driving strategy for 1,600+ architects. As part of this role collaborating and connecting across the Buildings and Places business, he is Director of Innovation, delivering game-changing, interdisciplinary workflow, leveraging modern methods of construction and digital technologies, into current large-scale projects at AECOM: practicing what he preaches. A qualified architect for 35 years, he was lead author of the RIBA Plan of Work 2013 publications as well as the recent RIBA Plan of Work 2020 Overview. He has published several books on offsite manufacturing, design management and the pivotal role of lead designer role in the digital age. He sits on the board of the UK Construction Industry Council (CIC), chairs an industry group at the British Standards Institute (BSI) and was recently described as a pragmatic futurist.

  • 14:10 - 14:30

    Keynote session: Vision & Strategy City Design as Investment in the Future - Oh Se-hoon (Mayor of Seoul Metropolitan Government)

    오세훈

    • City Design as Investment in the Future
    • Oh Se-hoon (Mayor of Seoul Metropolitan Government)

    • INFORMATION

      - 38th Mayor of Seoul
      - (Former) Mayor of Seoul (33rd, 34th)
      - (Former) Member of the National Assembly (16th)

  • 14:30 - 14:50

    Session1: Issues & Discussion The Value of Universal Design to Enhance a City Branding and Its Success - Hyegyoung Yoon (Research Professor)

    이미지 없음

    • The Value of Universal Design to Enhance a City Branding and Its Success
    • Hyegyoung Yoon (Research Professor)

    • INFORMATION

      Hyegyoung Yoon Currently is a Research Professor at Yonsei University and Director of Urban Environmental Welfare Center at UN-HABITAT KOREA and she was a secretary-general of AIDIA (Asia Interior Design Institute Association) and an international competition judge of the German Universal Design Association. She is continuing co-research together with German University Lab about cognitive problems concerning Environmental Design. She is serving as a planning master(PM) of the Seoul Universal Design International Conference organized by SMG since she joined it as a speaker in 2015. Hyegyoung Yoon is a co-PM of SMG’s project of the Seoul Universal Design Master Plan 2018 and now is involved in its new project of the Universal Design for Elementary School Education. As a researcher who has great affection for Environmental Design, she participated in various activities to spread awareness of the importance of Universal Design Philosophy to build a more equitable, inclusive , livable and sustainable society, and improve the Urban Environmental Welfare Design for All. Additionally, she is a member of the national advisory council of Urban Regeneration, Government Innovation and Spatial Design Consulting. She brings insights and methodological know-how into universal design review when she assesses the public design, landscape design and local government policy and submits advice on planning and design strategy to enhance the quality of life of human and communities.

  • 14:50 - 15:10

    Session1: Issues & Discussion Citizen-Centered Problem Solving, the Value and Performance of Social Problem Solving Design (SPSD) - Koo, Yoori (Professor, Hong-Ik University)

    이미지 없음

    • Citizen-Centered Problem Solving, the Value and Performance of Social Problem Solving Design (SPSD)
    • Koo, Yoori (Professor, Hong-Ik University)

    • INFORMATION

      Yoori Koo focused on design as a solution to societal problems, from the perspective of human-centered design thinking and service design methodologies. As a professor of Service Design at Hongik University and the director of the Service Design for Experience (SDE) Lab, she has been involved in projects implemented by the Seoul Metropolitan City, such as its master plan for Social Problem-Solving Design, the development of the public design evaluation process and service experience design for ‘Stress-free’ Metro. Furthermore, she has worked with organizations like the Catholic Medical Center of the Catholic University of Korea and the Ministry of Health and Welfare National Rehabilitation Center, serving as a senior researcher in the development of user-centered service scenarios. Prof. Koo’s other activities include serving in the review board of the Ministry of the Interior and Safety’s Citizen Participatory Design Group, Design Innovation Committee in the Korea Institute of Design Promotion, and the Business Design Organizing Committee in the International Association of Societies of Design Research (IASDR), focusing on the utilization of human-centered, creative design thinking in the public sector, healthcare, and the industry.

  • 15:10 - 15:30

    Session1: Issues & Discussion A Design Strategy to Make the City Experience Special - Lee, Hyeyoung (Director, Design Policy Division of SMG)

    이미지 없음

    • A Design Strategy to Make the City Experience Special
    • Lee, Hyeyoung (Director, Design Policy Division of SMG)

    • INFORMATION

      - Lee Hye-young, director of the Design Policy Division at the Seoul Metropolitan Government, is supervising the design policies for social problem-solving and universal design to assist the realization of "a design city that improves the quality of its citizens' lives." Director Lee is currently dedicating her efforts to proactively nurture design projects in conjunction with the DDP Design Community's activities, and is also leading the efforts to establish a policy basis for public art through the Seoul Public Art Project to make Seoul an attractive city by building art in the daily lives of its citizens.

  • 15:30 - 15:50

    Session2: Practical Plans Absolute Value of Design and Innovation – Thinking Beyond Competitiveness - Sung-Gul Hwang (Head of CX (Customer eXperience) Lab of LG Electronics)

    황성걸

    • Absolute Value of Design and Innovation – Thinking Beyond Competitiveness
    • Sung-Gul Hwang (Head of CX (Customer eXperience) Lab of LG Electronics)

    • INFORMATION

      Sung-Gul Hwang has been in both fields – e.g., LG Electronics, Motorola Mobility - and educations – Hongik University, Institute of Design at Illinois Institute of Technology - for 23 years, and holds a master’s degree in Human-centered Design and PhD in Integrated Product Design. He has also worked with global clients – like Audi AG, L’Oreal, General Electric, Samsung etc. - for several years running his own business and carries over 25 patents and several global awards. Among many things, he was heading up Consumer Experience Design at Motorola-Google Korea for over several years and a global finalist in Audi Urban Future Award. Gul has gone through many transformations along with market and industry shifts, but his enthusiasm for design creation and human-centeredness has remained consistent.

  • 15:50 - 16:10

    Session2: Practical Plans Evolution of Social Problem-solving Methodology - Si Wan, Lee (CEO, LBS tech)

    이시완

    • Evolution of Social Problem-solving Methodology
    • Si Wan, Lee (CEO, LBS tech)

    • INFORMATION

      He majored in computer engineering in the United States and has been a management consultant for leading domestic companies such as Samsung SDS, LG Electronics, and Hyundai Motor. He is the representative of LBS Tech, a start-up that leads technology innovation with location-based services for people with disabilities.

  • 16:10 - 16:30

    Session2: Practical Plans Metaverse dreams of a shared, connected, and expanded city. - Sangkyun Kim (Professor, Kangwon National University)

    이미지 없음

    • Metaverse dreams of a shared, connected, and expanded city.
    • Sangkyun Kim (Professor, Kangwon National University)

    • INFORMATION

      Sangkyun Kim have studied cognitive science, educational engineering, industrial engineering, and robotics. He is currently working as a professor in the Department of Industrial Engineering, Kangwon National University. He studies gamification which uses fun and feedback science to move human mind, and explores metaverse which creates experiences that transcend time and space. He has participated in projects of domestic companies and institutions such as Samsung, Hyundai, LG, National Human Resource Development Institute as well as several oversea education and manufacturing companies. His major books include <Metaverse>, <Metaverse New Opportunities>, <Game Sapiens> and <Memory Exchange Company>.

  • 16:40 - 17:30

    Panel Discussion Chair: Hyunsuk Kim (Professor, Hong-Ik University, / Head MP(Master Planner) of SDIF Panel: Sung-Gul Hwang (Head of CX (Customer eXperience) Lab of LG Electronics),
    Si Wan, Lee (CEO, LBS tech),
    Lee Hye Young(Director, Design Policy Division of SMG),
    Baik Joonsang(Professor, Yonsei University),
    Joo Yu Min(Professor, KDI School of Public Policy and Management)

  • 17:50 - 18:00

    Closing

Pre-registration

  • How to Attend

    Live stream at YouTube channel of the Seoul Metropolitan Government and official forum website at www.sdif.org

  • Deadline

    October 4.(Mon)

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