The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real WorldSpace defines an experience. At a café, we drink a beverage. In a museum, we see exhibits. People have the same experience at a specific space and sometimes need to stand in a long line. No one think this is weird. On the other hand, for spaces in a movie or a video game we enjoy on a daily basis, a content defines an experience. The main character may stay in a space where a fantasy adventure unfolds or where characters play cat and mouse with each other in a spectacular event. The same space can be a world where so many stories turn into reality. What would happen if the two worlds are merged into one? What would happen if our world turns into a huge playground and all of us become main characters of an exciting story? What would happen if you can share the experience you have had in a movie or a video game with people in a real world? To prove these hypotheses, I would like to guide you to a space which was once an unattractive neighborhood filled with factories and vehicles but is now a must-go place for MZ generation, and a space where once dull and inactive places have become popular spots for a lot of visitors and even a city-wide festival.
Going PublicThe public realm is not a default condition, but rather something which must be actively produced, designed, and constructed. How we design it has the capacity to transform how we identify ourselves as part of a collective society, how we form common values and common ground, and how the notion of “the public” is constituted—to design for the public realm is also to design a public through that realm. Today, it is a site of overlapping constituencies, interests and stakeholders that create a layered set of complex interests constantly in negotiation. Because design is inherently specific, we value this specificity to make meaning, engage audiences, and create place. In this lecture, J. Meejin Yoon will present projects that address the public realm as a site of negotiation and formation, where placemaking, activation and design intersect to produce the “urban alchemy” of the contemporary city. This lecture will demonstrate how design has the capacity to engage the public and transform the public realm.
Design Seoul 2.0 Design Policy and Future StrategiesWhat projects does the Seoul Metropolitan Government pursue to create a ‘fun and vibrant city of Seoul’? The Seoul Metropolitan Government is actively pursuing the 「Design Seoul 2.0 Project」 in its endeavor to establish ‘Seoul as a fun and vibrant city’. This comprehensive plan focused on propelling Seoul into a top 5 global city characterized by an abundance of vitality and charm. The objective is to create a city that is cherished by global citizens, a city where the creativity of its citizens is fully realized, and a city that adheres to global standards while preserving Seoul’s unique identity. To achieve this vision, ‘Active Seoul’ is based on five principles which are empathetic, inclusive, contribution, resilient, and sustainable design. The following is an overview of project initiatives. ① Empathetic design that feels pride and pleasure in the uniqueness of Seoul. ② Inclusive design for everyone. ③ Contribution design created by citizens and businesses together. ④Resilient design responsible for the safety and health of citizens. ⑤ Sustainable design that saves the environment and economy. Further details of the project will be outlined based on these five principles.
From Ideas to Implementation, Transforming Limits into Opportunities in DesignAn inclusive city through practical design solutions With plummeting global population, we are heading toward an era where people establish their own worldviews. Wouldn’t we be able to embrace the city we are living in today a little more if we realize our ideas into practice and talk about the warmth of the world? Let’s talk about the seven key words of love, memory, enjoyment, respect, imagination, value, and nature.
Role of Design: Assist Co-existence of People / Environment / TechnologyIn a rapidly changing technology era, and in a world where online and offline experiences are interconnected, what kind of role should design play in providing experiences for users, such as citizens, members, clients? Let’s discuss the role through space/architecture cases of NAVER. I will introduce to you several cases regarding the company’s office space “NAVER 1784,” training center “Connect One” in Chuncheon, and data centers in Chuncheon and Sejong each, all of which are outcomes of the following: connection of convergence technologies and users; enhanced user experiences; contemplation on the environment and alternatives; and study on roles and responsibilities of businesses.
The Social Role of ArchitectsPresentation will be mainly divided into three topics: 1. Investigating potential of paper tube as structure - Paper is typically seen as something weak without its own strength. I will explain about how I started using paper tubes as architectural element, challenges I went through, and how something so seemingly weak can become something so strong and durable. 2. Architectural and Design Works - Architecture plays a vital role as part of our city. They in fact make up and define the city. I will explain some of the major architectural works, from small to large scale projects. I will also show a number of projects with timber structure. Timber is one of many materials from the nature, and is known to be very environmentally friendly (for example emits much less CO2 than concrete and steel).
Humanising our CitiesHeatherwick Studio believes that emotion is the crucial ingredient that is missing in so much of design today. When did everything become so boring and homogenous? Who is really thinking about how to make buildings, places and objects mean something to us - to lift our spirits and connect us? How can we make our cities more human? World-renowned designer Thomas Heatherwick will outline his thoughts around how designers and policy makers can create more human places, and explain how a fundamental understanding of emotion has shaped how Heatherwick Studio works across all scales and typologies. Thomas Heatherwick is one of the UK’s most prolific designers, whose varied work over two decades is characterised by its originality, inventiveness and humanity. Defying conventional classifications, Thomas founded his studio in 1994 to bring together architecture, urban planning, product design and interiors into a single creative workspace. Working across multiple scales, locations and typologies, Heatherwick Studio has developed into a team of 200 makers and inventors with no signature style. Lead by human experience rather than any fixed dogma, the studio create emotionally compelling places and objects with the smallest possible climate shadow. From their base in London, the studio team is currently working on over 30 projects in ten countries, including Azabudai Hills, a six-hectare mixed-use development in the centre of Tokyo, the new headquarters for Google in Silicon Valley and London (in collaboration with Bjarke Ingels Group) and Airo, an electric car that cleans the air as it drives. The studio has also recently completed Little Island, a park and performance space on the Hudson River in New York; the Zeitz Museum of Contemporary Art Africa in Cape Town; and Coal Drops Yard, a major new retail district in King’s Cross, London. Thomas’ forthcoming book, Humanise, will be published by Penguin in 2023
Seoul Design International Forum 2023Seoul Metropolitan Government has been carrying out discussions on the present and the future of the design of Seoul that is desired by citizens through the Seoul Design International Forum. We would like to carry out discussions on how our city, Seoul, is currently being illuminated with participants by inviting the best-in class speakers who are global designers, architects and experts in the field, under the vision of 'Humanising Cities' that is not being prioritized at all while being taken for granted. Moreover, we believe that you will be able to promote new experiences and generate new memories in the public realm through this forum, and we think you will be able to gain strong insights on the role of public design as the 'alchemist of the city' that can strongly enhance even the competitiveness of the city through that collective memory. It is no exaggeration to say that today's city is the most powerful online/offline platform that enables hyperconnectivity. We hope that Seoul Design International Forum to be held on September 14th will be a precious venue to imagine innovative ideas together and apply them to the public realm.
Design for Public Service Platform1. Digital platform of public service Public service based on digital platform is emerging as the most important factor in the competitiveness of a nation and a city. In 2020, Korea ranked 8th in the World Digital Competitiveness Ranking announced by the Institute for Management Development (IMD) in Switzerland, which was a 2-step rise from 10th position in 2019, to show its potential in the digital field. Also, in the government index announced by OECD, Korea is exhibiting strength and performance in digital-based public service by achieving 1st place in digital by design government, 2nd place in government as a platform, 3rd place in data-driven government, 1st place in open by default government, 4th place in user driven government and 12th place in proactiveness of government. Seoul is also making efforts to drive innovation in public service based on excellent digital infrastructure, and moreover, there is a demand to resolve problems in a way that can be felt by our citizens and achieve transformation in terms of creating sustainable and real values.
Public Design GovernanceLast month, a “Consultative Group of Residents for Publilc Design” was established by Seongdong-gu District Office. It was the nation’s first consultative body in design that engaged residents and consisted of eight residents, four expert members, two design experts and one public officer. Through the consultative group, the district was able to quickly collect residents’ opinions about relevant projects including the one related to public design and combined experts’ advice thereby setting a direction for design. It was designed to become a channel to communicate with the residents. In today’s multifaceted and complex modern society, existing design process that produces an outcome by utilizing intuitive ideas of only few designers has often turned out to be insufficient to meet the needs of the citizens. In response, this has shed a light on the need to come up with an innovative method to engage citizens, cooperate with stakeholders and experts for higher level of self-reliance and sustainability. The word “public” in public design means an unspecified number of the general public and together, which incorporates a value of engaging various players and cooperating in the process to create a design intended for everyone. The strategy that is being used to realize the afore-mentioned value of public design is a governance taking a perspective of “various methods for problem-solving.”
Universal Design City Paradigm for a Better Urban FutureThe term “Universal Design” is a philosophy about “designing for everyone”, which means designing products, buildings, cities, information, services, etc. to be used by as many as users as possible in a safe and equitable manner, regardless of users’ gender, age, language, status of disability, level of knowledge, etc.
Architect as social innovatorThis presentation focuses on the projects led by MVRDV, a self-declared social innovators group, to explore how architecture can function as a tool for social innovation. In cities we live in, there are many conflicting values such as natural elements versus artificial factors, the desire to concentrate intensely versus the desire to keep some distance, and physical architectural spaces versus people who use the spaces. MVRDV believes that we can move beyond the dichotomy of conflicts and leverage creative design to drive social innovation.
Public design to enrich people's livesThe design for human life requires insights into intrinsic values. To fulfill this mission, the GK Design Group, which consists of companies specialized in 12 diverse fields, has operated as a comprehensive design creative group celebrating its 70th anniversary this year. With six offices in Japan and six overseas, a diverse and devoted group of 200+ designers with creativity and expertise are teaming up in a total of 12 bases and cross-functioning on different projects with their corresponding design capabilities to provide comprehensive design. Since urban environment design involves many more elements to consider than other areas, we carry out urban environment or public space design projects by collaborating on six areas: product, transportation, environment, communication, design strategy, and engineering to create integrated values and design.
Cities, Design, and the FutureIn 1999, the Clinton administration proposed the ‘Livable Communities’ initiative and emphasized the quality of life as an urban competitiveness. Cities that are ‘great to live in’ or ‘appealing to live in’ are without a doubt one of the policy priorities of all local governments and citizens. However, compared to the previous practice in which the policies focused on a materialized life in the physical space of a city, the ‘quality of life’ is an abstract concept that is perceived differently by people. Thus, forming policy agenda around the idea may not be so simple. Instead of focusing on the physical concept of a city, drawing attention to residents and understanding communities as a group of people who reside in a city are crucial when it comes to the dialogue on the quality of life in cities. In this sense, it’s important for residents to identify themselves as agents of living and active participants who plan their own lives.
Life Design for Well-Leaving through Well-LivingLife design for well-leaving through well-living is a very significant theme for all of us to understand. Through this presentation, I would like to share my personal experience regarding care design at the final stage of life and further discuss how such design can be proposed as a policy
Panel-discussionThe Seoul Design International Forum is being held under the theme of ‘How does design enrich our future?’. Presentations in the forum explained the issues of the urban environment that we face from various perspectives and proposed countermeasures. We will now have a panel discussion to hear the opinions our panels based on the contents that were presented today.
‘Design x Seoul’, the Role of Design in the Public Administration of Seoul CityThis year’s Seoul Design International Forum is held under the theme of ‘Design x Seoul’. The underlying idea is that when the design is incorporated into the city of Seoul where we live, our citizens will have greater exposure to joyful, enriching experiences. A city that gives its citizens the joy of life – what does it look like? We feel happier in a pleasant place where everyone is respected and can share quality time together.
Using architecture to design shared ecosystemsHumans are linear social animals, who have great interest in each other as well as many other places. Gehl has been pursuing human-centered designs for a very long time. As we are faced with climate change and various social issues, we recognized the increasing significance of relational resilience, and that the relationships between humans, animals, nature, plants, and the environment are important. In this context, our work and approach are grounded in connectivity, kindness, courtesy, and a dignified experience for all, and examples can be found all over the world. Just as you dine or have a drink with friends on public benches and small tables to take a rest, small but generous gestures and designs for the public end up providing connectivity and kindness for all.