Seoul Design
International Forum
서울디자인국제포럼

[Abstract] L’Oréal: Collaborative Design for Sustainability

1. Introduction to the L’Oréal Group and its global sustainability program, “L’Oréal for the Future.” 2. Case studies of sustainability design shaped by citizen participation A. L’Oréal has implemented an empty-bottle recycling program that collects used cosmetic containers from consumers and transforms them into various upcycled creations. Examples include: (1) Kiehl’s “Circular Resource Concept Store,” (2) the “Scented Tree” upcycling art installation at Seoul Beauty Week, (3) upcycled benches at Shinsegae Gangnam Department Store, and (4) a collaborative project with Korea Railroad Corporation to install upcycled benches in the waiting hall of Seoul Station’s second floor.

SDIF 2025 Highlight Video

We are pleased to share the highlight video of the 2025 Seoul Design International Forum (SDIF 2025), held on September 19, 2025 (Fri) at the Multipurpose Hall of Seoul City Hall. Under the theme “Attractive City of Seoul: Designing a Better Global Life,” global design experts gathered to share insights and discuss Seoul’s design vision and future. Relive the inspiring moments through this video.

SDIF 2025 Theme Video Full Version

Seoul Design International Forum 2025 – Full version of the theme video. Seoul Design International Forum is a global platform to share the power of design that transforms cities and lives. Your interest and participation are the driving force that leads Seoul to become an even more attractive global design city. In the upcoming SDIF 2026, we will continue the in-depth discussions on sustainability, creative collaboration, and the quality of life.

SDIF 2025 Theme Video Short Version

Seoul Design International Forum 2025 – Short version of the theme video. Seoul Design International Forum is a global platform to share the power of design that transforms cities and lives. Your interest and participation are the driving force that leads Seoul to become an even more attractive global design city. In the upcoming SDIF 2026, we will continue the in-depth discussions on sustainability, creative collaboration, and the quality of life.

Visiting “Maeum Maru,” a Healing Space for Single-Person Households

Hello! We are the 2025 Seoul Design International Forum Supporters. This time, I’d like to share my visit to a public design facility in Seoul and introduce it to you. Today, in relation to Seoul’s design policy, I’ll be introducing the Dongdaemun-gu Family Center. The City of Seoul has been making various efforts through public design to improve citizens’ quality of life and strengthen the identity of local communities. In particular, the Dongdaemun-gu Family Center is an important facility operated as part of such policies.

Seoul to Promote Nationwide Collaboration with Metropolitan Governments through Design

- Seoul to provide its design development expertise and outputs to metropolitan governments across Korea - Support initiatives include matching design advisory groups, participation in development processes, provision of iF Design Award-winning "Fun Design Chairs," and joint project development - Applications open until Friday, May 16th, 2025 - Initiative aims to promote a governance model for the social co-utilization of Seoul’s design assets

Invisible Landmark

Chris van Duijn of OMA critically examines the role of landmark architecture in urban contexts, challenging traditional notions of visual expression to advocate for the concept of the “invisible landmark”. Through recent case studies - including the expansion of the Hongik University Seoul Campus and Simone Veil Bridge in Bordeaux - van Duijn illustrates how landmark projects can enhance a city by prioritizing community engagement, functionality, and flexibility over mere aesthetic statements.

The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World

This forum is an inspiring time for myself as well. Until now, we carried out discussions under the theme of the types of spaces that can act as the main characters and about relevant humanizing activities. In this session, we will talk about the perspective where we are the protagonists. Do you happen to know this song? ‘I love to play all day. Come join me, all my friends’. Do you know what it is? Yes. It is Pororo. What would have happened if we had children in this space? They would have disappeared as soon as we started because they would have said ‘This is not fun. I’m bored’. When we think back on our childhood, children could play all day long wherever they were as long as they had three things. The three things are playground, toys and friends.

Going Public

`The title of my presentation today is Going Public. This is an expression that is used in the financial industry. It is mentioned when a private company goes public after having attracted funding from the outside. The responsibility of the company grows when it gets listed. Against this backdrop, I would like to apply this to the city and humanizing city. Change in the mindset about the city I think of the change in the mindset about the city as ‘defining’. Going public is also related to creating a city for public interest. We learned a lot about social distancing during the pandemic period. We have returned to our normal lives and we are in the process of adapting to the social interactions once again. We are also actively interacting with the city again. Such interactions are always monitored, modeled and are being relayed. Technology is advancing at an unprecedented pace. In addition to the socio-economic challenges that are deeply rooted, climate change that could not be seen in the past is having a massive impact on the city. In particular, climate disaster is observed more frequently. Examples being record level heat waves and the rise in sea level and so forth.

From Ideas to Implementation, Transforming Limits into Opportunities in Design

There is a slogan pursued by the design studio, Maum Studio. The slogan is Love, Play and Heart. We emphasize this slogan because Maum Studio believes that ‘ideas are equivalent to stories’. Today, I would like to take the time for us to all resonate about how story-based anecdotes implemented in Maum Studio started small and grew to become bigger. Against this backdrop, I would like to introduce the projects of Maum Studio centering on various keywords.

The Social Role of Architects

I started building residence and residential spaces related to disasters, because I started thinking that, maybe in the past, I was designing for the privileged class. Because there are cases where people with wealth and authority will construct buildings and structures to visualize and show off their wealth and authority that is not tangible to the human eyes. That made me think that I should be constructing structures for the public and that is why I started building architectures in disaster sites. Of course, it is not bad to build architectures for the former. But we do need to think further about this. There are cases where developers and construction companies are pleased about new projects that may emerge when there is a disaster. However, the victims would of the disaster would be suffering a lot. That is why I thought that social role of an architect would like in supporting refugees of disasters.

2023 Seoul Design International Forum - <Mind Garden>, a Seoul-style counseling space where you take care of your heart and take care of it with a counselor

Hello, everyone! I'm Jae-in, and I'm working as an online supporter for the 2023 Seoul Design International Forum. The Seoul Design International Forum, held in Seoul on September 14, 2023, is an event that brings together top speakers from world-class designers, architects, and experts to discuss the present and future of Seoul's design that citizens want, under the vision of "Humanizing Cities." The forum focused on the role of public design as an "urban alchemist" who can promote new experiences in the public realm, generate memories, and even drive the city's competitiveness through collective memory. What is public design here, It is a design method to improve everyday life and enhance citizens' convenience and happiness by designing public places, facilities, and environments. It is applied across various areas, such as urban planning, transportation systems, and public facilities, to improve the development of the city and the quality of life of its citizens. Public design creates social values and effects in various aspects based on user-centered principles. This is often done through civic participation and collaboration and is recognized as part of efforts to make the city a more pleasant and sustainable space. I'm very excited about the Seoul Design International Forum in the future. If you want to know more about the Seoul Design International Forum, please check the link below. www.sdif.org

[2023 Seoul International Design Forum] Visited the 'Yes! Kids Zone' Designed by the Seoul Metropolitan Government and Experienced Public Design!

Yes! Kids Zone is a space designed to address the growing problems of obesity, depression, and lethargy among adolescents who have limited opportunities for physical activity due to their academic-oriented lifestyle. Yes! Kids Zone is located in Hanti Park and the surrounding school routes, and is located right in front of the Daechi Police Station.

[2023 Seoul Design International Forum] A Visit to Hwamok Senior Welfare Center: A Space That Warms the Heart

Hello! I am Geum Ye-hyun, who was selected as a Seoul Design International Forum supporter. Have you heard of “Seoul Design”? Today, our community is facing various challenges due to various global issues. Seoul Design refers to Seoul's design vision to respond to these challenges, enhance the city's competitiveness, and allow everyone to enjoy a happy life. The main activities to implement the vision are to first develop creative and sustainable design content to solve various problems encountered in everyday life, creating a safe, convenient, and sustainable urban environment. It also increases the number of distinctive design contents in everyday life, providing memorable experiences to citizens to lead them to a charming city, and ultimately leading the city to the global world network. If so, let's find out what kind of discussions the Seoul Design International Forum will be having to drive the charm of the city.

[2023 Seoul International Design Forum] Space for Seniors' Health: 100-Year Courtyard

Hello everyone! I was selected as a Seoul Design International Forum supporter, and I recently visited the "100-Year Courtyard" located at the Songpa Senior Comprehensive Welfare Center, one of the many places in Seoul that use design. As you know, outdoor activities have been restricted for a while due to the COVID-19 pandemic. This can be dangerous as it can have a serious impact on the health of the elderly. In particular, dementia is a serious health issue that is emerging in the elderly population these days, and the risk of dementia is higher if you are less active outdoors. In response, the Seoul Metropolitan Government has created a space design called "100-Year Courtyard" to help adults grow their physical, emotional, and social health.

[2023 Seoul International Design Forum] Environmentally Characteristic Space, Maeumpul Seoul Metropolitan Mullae Youth Center

Hello! I am Park Jun-hee, a supporter of the 2023 Seoul Design International Forum. First, let's learn about Seoul Design! What is Seoul Design? Seoul Design is Seoul's vision for design, which responds to the challenges facing communities due to various global issues. It aims to enhance the city's competitiveness and ensure that everyone can live a happy life. Seoul Design develops creative and sustainable design solutions to address various problems faced in everyday life. It creates a safe, convenient, and inclusive urban environment. It is truly amazing that Seoul is leading the world with its design that reflects innovative technologies and the city's unique characteristics. By creating more distinctive design content in everyday life, Seoul Design satisfies the senses of citizens and provides memorable experiences, which in turn enhances the city's appeal. Through events that carry such meaning and content, Seoul Design aims to create a design community where experts, businesses, and citizens can participate and collaborate together.

Asking about the past, present, and future of cities. [2023 Seoul Design International Forum, Humanising Cities:Human•Design•City] Inside the lively scene!

Hello! I am Miyeon Kim, a supporter of the 2023 Seoul Design International Forum. Do you know about Seoul Design (www.sdif.org) and the Seoul Design International Forum? Seoul Design is a vision for Seoul that responds to the challenges facing the community due to various global issues, enhances the competitiveness of the city, and allows everyone to live a happy life. Seoul Design also aims to: - Develop creative and sustainable design solutions to solve the various problems that people face in their daily lives, creating a safe, convenient, and sustainable urban environment. - Lead the world's cities through design that reflects innovative technologies and the city's unique characteristics. - Increase the number of distinctive design contents in everyday life, satisfying the emotions of citizens and providing impressive experiences to drive the city's attractiveness. - Be a design community in which many people, including experts, industry, and citizens, participate and discuss together. Last year, the 2022 Seoul Design International Forum was held under the theme of "How Design Enrichs the Future." This year, it was held under the theme of "Humanising Cities:Human•Design•City" Under the vision of a human-centered city, we looked back on how Seoul was illuminated and shared our opinions to increase the competitiveness of the city. The Seoul Design International Forum, which is held every year based on the Seoul design I introduced earlier! It was held face-to-face for the first time in four years since COVID-19, with expert speakers from all over the world, and we vividly captured the scene!

Design of a sensory healing counseling space that helps mental health recovery

# “It was the best counseling room I’ve ever seen, and I think the counseling will go well.” # “It feels like I am in a hotel VIP room and receiving special treatment.” -Reviews from clients who received counseling at ‘Mind Garden’- # “Counseling is conducted with a welcoming spirit toward the client, which increases self-esteem and self-efficacy as a counselor.” -Review from a counselor who provided counseling at ‘Mind Garden’-