The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real WorldSpace defines an experience. At a café, we drink a beverage. In a museum, we see exhibits. People have the same experience at a specific space and sometimes need to stand in a long line. No one think this is weird. On the other hand, for spaces in a movie or a video game we enjoy on a daily basis, a content defines an experience. The main character may stay in a space where a fantasy adventure unfolds or where characters play cat and mouse with each other in a spectacular event. The same space can be a world where so many stories turn into reality. What would happen if the two worlds are merged into one? What would happen if our world turns into a huge playground and all of us become main characters of an exciting story? What would happen if you can share the experience you have had in a movie or a video game with people in a real world? To prove these hypotheses, I would like to guide you to a space which was once an unattractive neighborhood filled with factories and vehicles but is now a must-go place for MZ generation, and a space where once dull and inactive places have become popular spots for a lot of visitors and even a city-wide festival.
Going PublicThe public realm is not a default condition, but rather something which must be actively produced, designed, and constructed. How we design it has the capacity to transform how we identify ourselves as part of a collective society, how we form common values and common ground, and how the notion of “the public” is constituted—to design for the public realm is also to design a public through that realm. Today, it is a site of overlapping constituencies, interests and stakeholders that create a layered set of complex interests constantly in negotiation. Because design is inherently specific, we value this specificity to make meaning, engage audiences, and create place. In this lecture, J. Meejin Yoon will present projects that address the public realm as a site of negotiation and formation, where placemaking, activation and design intersect to produce the “urban alchemy” of the contemporary city. This lecture will demonstrate how design has the capacity to engage the public and transform the public realm.
Design Seoul 2.0 Design Policy and Future StrategiesWhat projects does the Seoul Metropolitan Government pursue to create a ‘fun and vibrant city of Seoul’? The Seoul Metropolitan Government is actively pursuing the 「Design Seoul 2.0 Project」 in its endeavor to establish ‘Seoul as a fun and vibrant city’. This comprehensive plan focused on propelling Seoul into a top 5 global city characterized by an abundance of vitality and charm. The objective is to create a city that is cherished by global citizens, a city where the creativity of its citizens is fully realized, and a city that adheres to global standards while preserving Seoul’s unique identity. To achieve this vision, ‘Active Seoul’ is based on five principles which are empathetic, inclusive, contribution, resilient, and sustainable design. The following is an overview of project initiatives. ① Empathetic design that feels pride and pleasure in the uniqueness of Seoul. ② Inclusive design for everyone. ③ Contribution design created by citizens and businesses together. ④Resilient design responsible for the safety and health of citizens. ⑤ Sustainable design that saves the environment and economy. Further details of the project will be outlined based on these five principles.
From Ideas to Implementation, Transforming Limits into Opportunities in DesignAn inclusive city through practical design solutions With plummeting global population, we are heading toward an era where people establish their own worldviews. Wouldn’t we be able to embrace the city we are living in today a little more if we realize our ideas into practice and talk about the warmth of the world? Let’s talk about the seven key words of love, memory, enjoyment, respect, imagination, value, and nature.
Role of Design: Assist Co-existence of People / Environment / TechnologyIn a rapidly changing technology era, and in a world where online and offline experiences are interconnected, what kind of role should design play in providing experiences for users, such as citizens, members, clients? Let’s discuss the role through space/architecture cases of NAVER. I will introduce to you several cases regarding the company’s office space “NAVER 1784,” training center “Connect One” in Chuncheon, and data centers in Chuncheon and Sejong each, all of which are outcomes of the following: connection of convergence technologies and users; enhanced user experiences; contemplation on the environment and alternatives; and study on roles and responsibilities of businesses.
The Social Role of ArchitectsPresentation will be mainly divided into three topics: 1. Investigating potential of paper tube as structure - Paper is typically seen as something weak without its own strength. I will explain about how I started using paper tubes as architectural element, challenges I went through, and how something so seemingly weak can become something so strong and durable. 2. Architectural and Design Works - Architecture plays a vital role as part of our city. They in fact make up and define the city. I will explain some of the major architectural works, from small to large scale projects. I will also show a number of projects with timber structure. Timber is one of many materials from the nature, and is known to be very environmentally friendly (for example emits much less CO2 than concrete and steel).
Seoul Metropolitan Government creates the “Yard for Centenarians” at welfare service centers and parks near homes for daily prevention of dementia- Development of a spacial design for physical, emotional and social activities of senior citizens to prepare for prolonged pandemic and super-aged society - Applied to Songpa Senior Welfare Service Center for the first time, 200㎡ scale construction…Mayor Oh Se-hoon will visit the site on the 13th - Exercise equipment to strengthen muscles for performing daily activities, emotional healing area, e.g., gardening and exhibition, social exchange area, e.g., stage and games - An “age-friendly environment,” where people can gain access and live long and healthy in their living areas…Four additional yards by next March
Public Space and Design for Everyday Lives of CitizensCity is an inevitable space of life for the modern people. The skyline that we are currently experiencing, the plaza, parks, natural environments and so forth are mostly the result of the city plan that was systemized in the past, and until now, the urban space was planned to play its role in line with the usage that was planned and defined based on function. Various parts of cities that achieved industrial competitiveness by prioritizing efficiency and economics is far from ‘user-centric approaches’ and achieving ‘sustainability’ that is the focus of today’s society. Future city should be restructured into a space that can enable exchange and circulation based on the needs and the thoughts of citizens or stakeholders of local communities, and aged spaces and the environment should be improved to resolve urban issues.
Design for Public Service Platform1. Digital platform of public service Public service based on digital platform is emerging as the most important factor in the competitiveness of a nation and a city. In 2020, Korea ranked 8th in the World Digital Competitiveness Ranking announced by the Institute for Management Development (IMD) in Switzerland, which was a 2-step rise from 10th position in 2019, to show its potential in the digital field. Also, in the government index announced by OECD, Korea is exhibiting strength and performance in digital-based public service by achieving 1st place in digital by design government, 2nd place in government as a platform, 3rd place in data-driven government, 1st place in open by default government, 4th place in user driven government and 12th place in proactiveness of government. Seoul is also making efforts to drive innovation in public service based on excellent digital infrastructure, and moreover, there is a demand to resolve problems in a way that can be felt by our citizens and achieve transformation in terms of creating sustainable and real values.
Public Design GovernanceLast month, a “Consultative Group of Residents for Publilc Design” was established by Seongdong-gu District Office. It was the nation’s first consultative body in design that engaged residents and consisted of eight residents, four expert members, two design experts and one public officer. Through the consultative group, the district was able to quickly collect residents’ opinions about relevant projects including the one related to public design and combined experts’ advice thereby setting a direction for design. It was designed to become a channel to communicate with the residents. In today’s multifaceted and complex modern society, existing design process that produces an outcome by utilizing intuitive ideas of only few designers has often turned out to be insufficient to meet the needs of the citizens. In response, this has shed a light on the need to come up with an innovative method to engage citizens, cooperate with stakeholders and experts for higher level of self-reliance and sustainability. The word “public” in public design means an unspecified number of the general public and together, which incorporates a value of engaging various players and cooperating in the process to create a design intended for everyone. The strategy that is being used to realize the afore-mentioned value of public design is a governance taking a perspective of “various methods for problem-solving.”
ESG and Social problem-solving design; with a focus on design governance projectSince the spread of COVID-19, cities have faced various social problems different from the pre-COVID era, and citizens have experienced fatigue and stress arising from social problems including Corona Blue (depression due to self-isolation and social distancing), social isolation, increased hatred, digital addiction, etc. To effectively respond to social problems of the city that take place in a multifaceted manner, it is critical to clearly define subproblems first.
Policy direction identified from the analysis of the diffusion process of Life Safety (Crime Prevention) DesignThe anonymous cities that we have been building allowed us to have maximum freedom and make various choices, however, inappropriately, the cities have mercilessly reduced many alternative choices such as collective community action that were available in the past. Only for the limited purpose of reviving the collective environment, physical design of living environment must be used.
A new tool to discover an integrated and demand-oriented policy agenda for near future__ De-sign:Re-formDesign, which first started as an activity of creating tangible goods, is now creating intangible values in the form of experience and service design. As demand for digital services including mobile applications rises, user experience design that creates a system that evokes emotions started to get attention, and service design which focuses on finding invisible needs of users and developing a new service model has been widely adopted and used in various areas of industry including hospitals, banks, education institutions, etc.
Health of the residents and city shelter in the post pandemic eraThe pandemic that dramatically changed the daily lives and the work environment across the globe is going through a recovery phase in all metrics. Experts have predicted that the humanity will have daily lives that is different from the period prior to the spread of Covid-19 based on the New Normal (Standard that is newly emerging with the change in the era) phenomenon that resulted from the prolonged spread of the infectious disease, and as such, many cities and citizens started to face a new life.
Design that draws a new worldYou may remember the controversy, which took place between the right and the left sides in 2019 when the Republic of Korea commemorates its 100th anniversary, on the question whether the year 2019 is the 100th anniversary or not. However, when the first year of another centenary began in 2020, there was no proposal of ideology or vision for the next 100 years despite the controversy in the previous year. I thought that it just goes that way. Then, COVID-19 pandemic has swept the world, creating radical changes as if the pandemic cleans up the world.
A safe space for medical care that boosts resilience and recovery for allIt's been two years since the declaration of the COVID-19 pandemic and healthcare professionals have been battling the virus. As the pandemic prolonged, we have been practicing social distancing and self-quarantine in everyday life for the past two years. The unusual situations which people never experienced before became a new normal, and physical distancing and the Stay Home Stay Safe campaign were implemented to minimize direct contact with other people, which ushered into the “Untact” era. Meanwhile, frontline healthcare professionals that treat patients with COVID-19 are directly exposed to the virus and having a very challenging time. Healthcare workers have been known to have a very high level of stress and fatigue even before the pandemic, however, the outbreak of COVID-19 led to the huge demand exceeding the capacity of healthcare systems, and healthcare workers were put under extreme strain due to overwork and chronic stress.
We Solve Problems Around Us on Our Own! (2)When a case of a child abuse is reported, the abused child is separated from parents, needs to wait at a police precinct or police station to undergo an investigation and has to live in a child protection agency. During this process, the child feels uneasy and stressed by unfamiliar spaces and people. In addition, the child may feel the guilt of causing this situation by his or her own fault. “Hoya Toto” was devised as a solution to resolve the anxiety of abused children in the unfamiliar environment by forming a bond with police officers.
Sustainable Clothing Design for Children With Cerebral Palsy With the Heart of a MotherPublic design that turns daily inconvenience into something beautiful and efficient; the “needs” of public design start from the following three situations. First, people are too familiar with the problem situation. Second, there is no known solution, or the needs are in the blind spot of the managing body. Third, the needs cannot be discovered easily because of special circumstances. This is the reason why the starting point of successful public design should be accurate identification of the inconvenience of users.