Seoul Design
International Forum
서울디자인국제포럼

Design Next: Rewriting the Language of Cities, Seoul Design International Forum 2025

Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025! The urban landscape changes with time, but Seoul is leading this transformation through design. From small street signs to large-scale urban spaces, and even to the way people live, design has become more than just an aesthetic element — it is the language of the city and the key to shaping the future.

Visiting “Maeum Maru,” a Healing Space for Single-Person Households

Hello! We are the 2025 Seoul Design International Forum Supporters. This time, I’d like to share my visit to a public design facility in Seoul and introduce it to you. Today, in relation to Seoul’s design policy, I’ll be introducing the Dongdaemun-gu Family Center. The City of Seoul has been making various efforts through public design to improve citizens’ quality of life and strengthen the identity of local communities. In particular, the Dongdaemun-gu Family Center is an important facility operated as part of such policies.

Not Just a Smoking Booth? Seoul's Urban Public Design in Action at Cheongnyangni Station

Hello! I’m Yerim Ko, a supporter of the 2025 Seoul Design International Forum. Today, I’d like to share my visit to the newly installed Seoul-style smoking booth near Cheongnyangni Station. A smoking booth? Isn’t that just a place to smoke? Not at all! This is a thoughtfully designed space that reflects Seoul City’s efforts to address urban issues through design.

A Playground in the Heart of the City? Welcome to Seongsu 1 Play Park!

Hello! I'm Ssugo, and I’m excited to be part of the 2025 Seoul Design International Forum as a supporter. Today, I’ll be introducing a spot I recently explored—Seongsu 1 Play Park! Also known as Seongsu 1-ga Children’s Park, it’s just an 11-minute walk from Exit 2 of Seoul Forest Station, or you can take Bus 2224 from Exit 1 of Seongsu Station.

Gray Construction Sites, Out! 'Attractive Fences' That Turn Seoul into an Open-Air Gallery

Hello! This is Nayoung Kwak, supporter of the 2025 Seoul Design International Forum! Have you ever walked past a construction site in Seoul and suddenly been drawn in by a beautifully designed barricade? The surprising star behind this transformation of dull and drab construction sites is Seoul’s very own “Attractive Fences”! Today, let’s explore what these Attractive Fences are, how they bring positive change to urban life, and where you can find these hidden design gems across the city.

Nature-Inspired Welcome Pavilion Debuts at Boramae Park for the Seoul International Garden Show

- The Welcome Pavilion, designed as a symbolic icon of the Seoul International Garden Show, now marks the main entrance of Boramae Park. - It functions as a central hub that integrates rest areas, exhibitions, and interactive experiences, and will later serve as a participatory public space. - Together with the “Haneul-Haneul” rest installation, it is expected to enhance the overall appeal of the Garden Show to citizens. - Starting this year, a newly designed Pavilion will be introduced annually as a signature feature of the Garden Show.

Seoul Unveils Three Urban-Friendly Smoking Booth Designs Centered on Public Consideration

- The Seoul Metropolitan Government has unveiled three “Seoul-style Smoking Booth” designs to address social conflict and visual disorder caused by unregulated smoking in urban areas. - The booths are available in three types—Open, Semi-Open, and Enclosed—based on citizen feedback and expert consultation, balancing public utility and functional efficiency. - A pilot installation will begin on April 26 at Cheongnyangni Station Square, with official design guidelines to be distributed in May for adoption by local districts and private facilities. - This initiative aims to safeguard public health, enhance the city's aesthetic quality, and improve the overall street environment through thoughtful public design.

Seoul Expands Its "Design Companionship" Initiative to Other Metropolitan Cities

- On March 27th (Thursday), Seoul signed an agreement with Busan, launching intercity collaboration through the "Design Seoul" initiative. - The two cities will share accumulated design assets, capabilities, and policies to seek solutions to urban challenges through design. -A joint workshop will be held in Busan from March 27th to 28th, featuring expert presentations, keynote lectures, and participation by public officials. - "Through continued exchange and cooperation with Busan, we will lead innovation in urban design," Seoul city officials stated.

Seoul Launches Unified Public Transportation Brand ‘GO SEOUL’ - Set to Become an Icon of the City

- Applicable to four modes of transportation covered by the Climate Companion Card: buses, subways, public bikes (Ddareungi), and Han River buses - ‘GO’ combined with the infinity symbol (∞) symbolizes the endlessly connected and evolving nature of Seoul’s transport - Expected to serve both as a symbol of convenience for citizens and a representative icon of the city, akin to the London Roundel - Mayor Oh: “GO SEOUL will play a key role in enhancing Seoul’s design-driven identity and global competitiveness.”

[Panel Discussion 2] Designing for a sustainable future

[Chair] Welcome everyone. Today's session topic is 'Design for the Future.' The presentations we've heard from our speakers have been very insightful, covering various aspects that affect both our current lives and future existence. In this panel discussion, we would like to discuss with our session speakers and panelists how various digital innovation technologies, including artificial intelligence, are impacting our public services and product design. Furthermore, we'd like to exchange views on how these changes will guide urban life and our daily existence.

[Session 2] The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership

[Kaya Kim] Hello, I'm Kaya Kim, Senior Specialist at Design Center of LG Electronics. Today, I'd like to talk about AI and design from a different perspective than the public or academia, from the perspective of working in a company looking at products and markets.

[Keynote Session 2] Service Design for the Desirable Cities – Smart Living through Design

[Birgit Mager] What Makes Cities Desirable? When we consider desirable cities, urban design and aesthetics - which we discussed extensively in the morning session - are crucial elements. This includes architecture, planning, public spaces, and historic preservation. However, these aspects alone don't complete the picture. A truly desirable city encompasses multiple dimensions. We must consider livability, economic opportunity, and sustainability. Infrastructure and mobility play vital roles, alongside community and social cohesion. Culture and lifestyle shape the city's character, while education and innovation drive its future. Resilience ensures its longevity, and governance and leadership guide its development. All these aspects can be addressed through design, particularly service design - a field I began teaching in 1995 when it was entirely new. Over the past 30 years, I've had the privilege of experimenting with, framing, and expanding this field until it became what we might call "the new normal" in many organizations and governments worldwide.

[Panel Discussion 1] Empowering Global Design Capabilities through Urban Initiatives

[Chair] We have arranged this special gathering today to highlight DDP's contributions in leading global design culture, strengthening industrial competitiveness, and spreading design values. We are honored to have Mr. Craig Kiner, Mr. Junggi Sung, Mr. Sang Lee, Prof. Dr. Peter Zec, and Curator Dahyoung Chung join us for an in-depth discussion about balance, universality, and public nature in urban design. This session will serve as a cultural forum to examine how design thinking outcomes influence our city's competitiveness and policy development. Today's discussion will particularly focus on the philosophy and culture inherent in design, inclusive design, accessibility, and non-discriminatory design, along with their contexts, experiences, and creativity.

[Session 1] Invisible Landmark

[Chris van Duijn] Returning from AI to Human Intelligence Good afternoon. After artificial intelligence, back to human intelligence. Feeling like going back in time a bit perhaps. It's a bit of a mashup of the last subject that Professor Dr. Zec kind of was talking about: existing and new. It's about the landmark that Craig explained in detail, but also, it's about human connection.

[Session 1] Dongdaemun Design Plaza, Fashion and Future

[Craig Kiner] Urban Development and Architectural Challenge Ladies and gentlemen and distinguished guests, it's a real pleasure to be back in Seoul and at Dongdaemun Design Plaza. Like Mayor Oh mentioned before, there are a lot of memories of this place, from the beginning back in 2008 to the grand opening in 2014 — and even the groundbreaking four years before that. Thank you for the invitation to attend the Seoul Design International Forum. On behalf of Dr. Schumacher and myself, I'd like to thank Mayor Oh for his vision, leadership, and ambition in supporting us at ZHA Architects and the DDP project — a design that was unfamiliar and perhaps a little alien, an extraordinary challenge for the city. As we are all aware, DDP was conceived to commemorate Seoul as the World Design Capital in 2010 — 14 years passed — and today we celebrate the 10th anniversary of the building’s opening. We’d also like to offer thanks to the competition jury for their courage and resolve throughout the process, for selecting the design of the metonymic landscape, and to all of our partners and consultants in London and Seoul, including SAMOO Architects and Engineers, ZHA, as well as all of the dedicated construction teams whose efforts played a critical role in delivering the project.

[Keynote Session 1] The Spirit of Success – Designing the Urban Quality of Life

[Prof. Dr. Peter Zec] Urbanization and City Challenges I'm happy to return to Seoul, a city I've known well since the late 1980s. This familiarity brings me here today to reflect on the DDP and World Design Capital Project outcomes. Urban populations continue to grow globally - 57% of people now live in cities worldwide, with developed nations showing even higher percentages: Japan at 92%, the US at 83%, Korea at 81%, and Germany at 77%. By 2050, this is expected to reach 68% globally. Cities attract people with their facilities, lifestyle, and entertainment options. However, cities face significant challenges. Climate change impacts are evident - from recent floods in Spain to Seoul's challenges with the Han River during heavy rains. While politicians may favor electric cars, they likely won't resolve our clean energy and air pollution concerns. Seoul leads in smart mobility, with what the mayor describes as the world's benchmark metro system. While modern cities increasingly use surveillance, it should focus on safety and urban understanding rather than tracking individuals as seen in Chinese cities.

[Special Discussion] Landmarks, the Engine of Urban Competitiveness

[Chair] We are joined by three key figures closely associated with the design city Seoul and its central hub, DDP (Dongdaemun Design Plaza). DDP has now undoubtedly become a global landmark. First, we have Mayor Oh Se-hoon of Seoul, who oversees the city’s transformation into an attractive design-centered metropolis, including the establishment of DDP. Next, we are joined by Prof. Dr. Peter Zec, Chairman of Red Dot, who officially designated Seoul as the World Design Capital in 2010 during his role as the founding chair of WDC. Lastly, we have Craig Kiner, Associate Director at Zaha Hadid Architects, who was the lead architect of the DDP project.

The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership

This talk discusses the impact of AI on organizational culture and product design, highlighting the need for designers’ involvement in the early stages of design. Additionally, it explores privacy and ethical issues arising in AI personalization services, using on-device AI technology as an example, and examines the role of design leadership in balancing corporate profits with the preservation of human-centered values.