[Session1] Designing Trust: How the iF Design Award Shapes Global Design Culture
Hello everybody, distinguished guests, ladies and gentlemen. Thank you for the invitation again, and for having me here today. Many thanks to the previous speaker — Helle Søholt’s talk was truly inspiring, and I learned a lot about architecture and urban design.
Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.[Abstract] Design with 10%
<Bridging the Gap of Experience> The gap of experience refers to the disparity that arises in the process of using products and services when designers and users come from different backgrounds and life experiences. Can a designer ever fully understand the user? If it were a product made solely for oneself, perhaps it would be possible. However, in designs intended for others—especially for the majority—it is almost impossible for a designer to completely understand all users. The smaller the experience gap, the higher the level of user satisfaction. This is because the better a designer understands the user’s circumstances and context, the more accurately they can create what the user truly needs. Conversely, when the gap is large, it is difficult to satisfy users. Therefore, the designer’s goal must be to reduce the gap of experience.
The Process and Outcomes of the COVID-19 Design Challenge
Insights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.Invisible Landmark
Chris van Duijn of OMA critically examines the role of landmark architecture in urban contexts, challenging traditional notions of visual expression to advocate for the concept of the “invisible landmark”. Through recent case studies - including the expansion of the Hongik University Seoul Campus and Simone Veil Bridge in Bordeaux - van Duijn illustrates how landmark projects can enhance a city by prioritizing community engagement, functionality, and flexibility over mere aesthetic statements.The value of experience design that drives city brands
We establish relationships with brands through certain experiences, and all people are connected to brands. A brand, in itself, signifies the internal standard and pillar of external practice, and branding refers to proving the reasons for existence and the uniqueness of the subject, creating and protecting principles and standards, and practicing these to live independently within a relationship.
2023 Seoul Design International Forum - <Mind Garden>, a Seoul-style counseling space where you take care of your heart and take care of it with a counselor
Hello, everyone! I'm Jae-in, and I'm working as an online supporter for the 2023 Seoul Design International Forum. The Seoul Design International Forum, held in Seoul on September 14, 2023, is an event that brings together top speakers from world-class designers, architects, and experts to discuss the present and future of Seoul's design that citizens want, under the vision of "Humanizing Cities." The forum focused on the role of public design as an "urban alchemist" who can promote new experiences in the public realm, generate memories, and even drive the city's competitiveness through collective memory. What is public design here, It is a design method to improve everyday life and enhance citizens' convenience and happiness by designing public places, facilities, and environments. It is applied across various areas, such as urban planning, transportation systems, and public facilities, to improve the development of the city and the quality of life of its citizens. Public design creates social values and effects in various aspects based on user-centered principles. This is often done through civic participation and collaboration and is recognized as part of efforts to make the city a more pleasant and sustainable space. I'm very excited about the Seoul Design International Forum in the future. If you want to know more about the Seoul Design International Forum, please check the link below. www.sdif.orgContents table of 2022 Seoul Design International Forum
Contents table of 2022 Seoul Design International ForumHealing Space Completed with Design: Yeoui Roll Park!
The "Yeoui Roll Park," which opened in April, is a boundary-free space for play, exercise, and relaxation. It serves as a new concept of community sports space where people of all ages and abilities, regardless of disability, can come together to enjoy and engage in physical activities. Today, I’d like to introduce you to Yeoui Roll Park, located in Yeouido.
Evolution of Social Problem-solving Methodology
LBS Tech is a startup that defines and solves social problems by providing a platform for the use and mobility of people with visual and physical disabilities. It supports people with disabilities in “using” ordering, payment and reservation services efficiently. On the other hand, it also provides convenient “mobility” services by providing building information, pedestrian navigation, and user location information. The fundamental basis of the systems comes from careful consideration of cities.
The Value of Universal Design Enhanching a City Branding and Success
The Universal Design International Seminar hosted by the city of Seoul from 2016 to 2020 made a contribution to the evolution of universal design. And we’re in the process of re-connecting the achievements so far with values that create urban competitiveness and branding. At the same time, the unprecedented pandemic has upended every aspect of our life, causing distress and a sense of alienation. Against this backdrop, the presentation focuses on the necessity and achievements of design policies incorporating ‘design as a value creator’ into people’s everyday lives and our society that yearn for restoration and healing.Life Design for Well-Leaving through Well-Living
Life design for well-leaving through well-living is a very significant theme for all of us to understand. Through this presentation, I would like to share my personal experience regarding care design at the final stage of life and further discuss how such design can be proposed as a policy