Design Seoul 2.0 Design Policy and Future Strategies
What projects does the Seoul Metropolitan Government pursue to create a ‘fun and vibrant city of Seoul’? The Seoul Metropolitan Government is actively pursuing the 「Design Seoul 2.0 Project」 in its endeavor to establish ‘Seoul as a fun and vibrant city’. This comprehensive plan focused on propelling Seoul into a top 5 global city characterized by an abundance of vitality and charm. The objective is to create a city that is cherished by global citizens, a city where the creativity of its citizens is fully realized, and a city that adheres to global standards while preserving Seoul’s unique identity. To achieve this vision, ‘Active Seoul’ is based on five principles which are empathetic, inclusive, contribution, resilient, and sustainable design. The following is an overview of project initiatives. ① Empathetic design that feels pride and pleasure in the uniqueness of Seoul. ② Inclusive design for everyone. ③ Contribution design created by citizens and businesses together. ④Resilient design responsible for the safety and health of citizens. ⑤ Sustainable design that saves the environment and economy. Further details of the project will be outlined based on these five principles.Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.Role of Design: Assist Co-existence of People / Environment / Technology
I am Choi So-hyun, and I am in charge of design and marketing, and space and architecture at Naver. After hearing the presentation of the two previous speakers, Thomas Heatherwick and Shigeru Ban, I could also feel the excitement and tremor as a designer. I would like to talk about the theme of ‘Design that aids in coexistence of people, environment and technology’. I am confident that instead of being fearful of technology we can use technology to resolve the issues that we are facing and design can also play a critical role in a rapidly changing society. I hope you will think about what sort of work you do and the perspective you have as you sit here. You are here as urban planners but you are also probably here as residents of the city. Why don’t we think about how you want to live? I think you may find different answers depending on the individual contexts. Let me continue my talk with these questions in mind. Now, I will introduce you to various spaces of Naver. I hope that these various spaces of Naver will be a clue or a solution when you are looking for your own answers in your respective places.Flow: Mobilising Data for Sustainable Outcomes
Cities have undergone transformations in the last centuries based on two paradigms. The first paradigm was the rapid development of infrastructure in the 20th century, and the second paradigm was transportation — the introduction and expansion of vehicles. The next paradigm will be the advent of the fourth industrial revolution leading data-based technological development for smart cities. Then, how can we define practical technologies in the future?Universal Design City, Seoul
The city of Seoul started an urban design project in 2007. Within the signage maintenance project, public facilities that were chaotically installed on the streets were integrated, and efforts have been made to transform Seoul into a cleaner and more sophisticated city. The Seoul Design Olympiad, held from 2008 to 2010, was a comprehensive design festival that showed the will and vision of Seoul to challenge beyond design. In 2009, the Seoul Design Foundation was established to support projects such as the operation of the DDP, design research, commercialization, and international events. In 2010, Seoul was selected as the ‘World Design Capital’. ‘Seoul Design Week’ has been held yearly since 2015, to revitalize the design industry by holding conferences, expositions, exhibitions, and markets.The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
This forum is an inspiring time for myself as well. Until now, we carried out discussions under the theme of the types of spaces that can act as the main characters and about relevant humanizing activities. In this session, we will talk about the perspective where we are the protagonists. Do you happen to know this song? ‘I love to play all day. Come join me, all my friends’. Do you know what it is? Yes. It is Pororo. What would have happened if we had children in this space? They would have disappeared as soon as we started because they would have said ‘This is not fun. I’m bored’. When we think back on our childhood, children could play all day long wherever they were as long as they had three things. The three things are playground, toys and friends.Universal Design City Paradigm for a Better Urban Future
The term “Universal Design” is a philosophy about “designing for everyone”, which means designing products, buildings, cities, information, services, etc. to be used by as many as users as possible in a safe and equitable manner, regardless of users’ gender, age, language, status of disability, level of knowledge, etc.Seoul Metropolitan Government creates the “Yard for Centenarians” at welfare service centers and parks near homes for daily prevention of dementia
- Development of a spacial design for physical, emotional and social activities of senior citizens to prepare for prolonged pandemic and super-aged society - Applied to Songpa Senior Welfare Service Center for the first time, 200㎡ scale construction…Mayor Oh Se-hoon will visit the site on the 13th - Exercise equipment to strengthen muscles for performing daily activities, emotional healing area, e.g., gardening and exhibition, social exchange area, e.g., stage and games - An “age-friendly environment,” where people can gain access and live long and healthy in their living areas…Four additional yards by next MarchIncreased Happiness Index: Reduced Stress With a Change of Design.
Korea is the Republic of Stress. According to the Korea Institute for Health and Social Affairs in 2016, over 90% of adults are stressed in their everyday life. In the 2016 Seoul Survey, over 53.5% of Seoul citizens responded they felt stressed in the past two weeks. As such, stress is becoming increasingly generalized and chronic in the lives of contemporary people, but there is no definite measure to avoid stress. Based on this idea, the SMG planned “stress-free design” as a part of the social problem-solving design in 2016. By breaking away from the conventional method of improving the physical environment and providing material support, the SMG attempted a new public policy to take care of mental health. The purpose is to lower stress faced in each life cycle and situation and bring healthy life to individuals and society by improving factors that hinder the mental health of citizens through design.Post-COVID Era, Direction of Seoul Metropolitan Government’s Universal Design Policy
The global epidemic of COVID-19 is inducing major changes in our daily lives, and in all areas of society. Crisis has become commonplace, and with the transition to a non-face-to-face society, online communication methods have also become popular. Experts predict that this crisis will not end easily, and in particular, the transition to a non-face-to-face society will continue even after the coronavirus (post-corona). In Korea, various measures are being implemented, starting with “social distancing” to prevent and end COVID-19. As a result of everyone’s efforts, results are being achieved, but as social distancing continues, side effects are also appearing in some areas. In particular, for the socially disadvantaged such as the elderly and the disabled, social distancing and isolation from society can be as fatal as COVID-19. In this regard, changes in the public sector are required. It is necessary not only to strive for quarantine through social distancing, but also to alleviate the side effects that are different for each class of society and carefully examine the marginalized blind spots. This is why the role of universal design as “design that embraces all” at this point is important.Universal Design welfare facilities meet with the system / Cases in Norway and Australia
Universal Design has been used for a very long time and has been implemented as part of Seoul's design policy to create an urban environment that is safe and convenient for all citizens, regardless of gender, age, nationality and disability. But it is still difficult for citizens to feel it directly or to fully popularize it within the remit of our daily lives. At this point, we need to think about what strategies the Seoul Metropolitan Government should use in relation to its policies, understand how some countries, like Norway and Australia, understand "different" through the UD system, and look at examples where Seoul can choose to apply UD in the future, especially in relation to important issues regarding welfare services, facilities and space. 1. Origins of Universal Design Universal Design is design for everyone. Its scope is wide-ranging, from products, architecture, environment, services, the urban environment and social institutional improvement, which should be easy to use regardless of age, gender, nationality or disability. Universal in the dictionary sense can be interpreted as universal or all, and it also contains the concept of planning and designing products, buildings and environments from the beginning to make them available to everyone. Universal Design was initially designed as a standard for people with disabilities and the elderly but over time, the scope of its necessity expanded as it gradually targeted a larger number of people. The concept of UD is seen as a concept of life-span design or trans-generational design which goes far beyond the concepts of the barrier-free design, accessible design, and adaptable design of the past.Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.