3rd Pre-forum for 2022 Seoul Design International Forum Part1TALK 1. Value of custom public design that is easy to understand and is convenient
Challenges and Tasks of City of SEOULThere are numerous definitions of universal design by experts and scholars. Among the definitions, I think The University of Buffalo defines universal design best: "A design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation.” Universal design is not a result, but rather a process of making. In this context, through various projects, the city of Seoul is implementing universal design that involves the public, solves everyday problems, and ensures that no one is marginalized. Each and All, between individuality and versatility, how can a design for a particular person become a design for all?
Designing the resilient post-pandemic cityAs the world, which has achieved rapid urbanization, is struggling to adapt to extreme weather and the corona crisis, the question of whether cities can ensure the safety and well-being of all citizens has been put to a critical test. In the midst of today's high-impact change, urban planners, architects, policy makers and public health professionals all face the challenge of making cities more resilient. What is the city's resilience? In a narrow sense, resilience refers to the ability to return to its original form after some negative event or influence, that is, to restore its original position or form. However, the resilience of cities means more of a role for them than being a healthier place for their citizens to live and work. Resilient cities must have the ability to anticipate the future and adjust health-related systems and designs accordingly. Therefore, when the term resilience is applied in terms of a healthy city, it can be seen that various aspects are accompanied.
SEOUL DESIGN INTERNATIONAL FORUM 2021 ARCHIVEThis is the 2021 Seoul Design International Forum Archive Book.
The Process and Outcomes of the COVID-19 Design ChallengeInsights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.
Design Strategies that Make Urban Experiences SpecialWelcome, everyone. I’m Lee Hye-young, director of Design Policy Division at the Seoul Metropolitan Government. This year’s event is held under the theme of ‘Re-connect: Design as a Value Creator.’ In line with this, I’ll focus on various values that design offers by sharing people’s experiences in my presentation. What are some experiences that you find special? We face many different situations in life and go through numerous emotions. We sometimes feel afraid, isolated, or bored. Some cities give us negative emotions mostly, while others make us feel calm, excited, or respected. Cities should provide positive experiences to residents as well as visitors. Then what role can design play to help cities achieve this goal? I’ll share some examples in Seoul to demonstrate the values that design can bring as a core urban strategy.
Mini studios for meditation at the center of busy city; Calm City & BEtime in New YorkEveryone wants to live well, mentally, and emotionally, and build and maintain healthy relationships with families and other people in life. Also, people value intangible achievements in life and strive to live a better life each one desires. Unlike in the past when people wanted to have more material wealth, indicators for “living well” have changed, so people in modern society started to recognize the importance of balancing material wealth and emotional wealth, which increases attention on how to live well and plan well for the end of life. In addition, the world’s population is aging quickly and causes various social problems including a change in the demographic structure, family breakdown, increase in single-person household, etc. and new controversies arise, which is shedding a light on not only living well but also dying well, a concept around better quality of death at the final moments of life. In Korea, the concept of dying-well or well-dying was discussed as part of living well which was one of 30 major programs proposed for the study to establish a Basic Plan of Social Problem-Solving Design of Seoul Metropolitan City (2021-2023). The proposal established a master plan of key projects about developing a probe-kit that would facilitate reflection on past moments in life and digital content and improving citizens' mental health, and Seoul City is working with various institutions to promote “dying well” in the society to help citizens prepare for a meaningful end of life.
Universal Design Paradigm and Universal Design CitiesOn March 30, 2007, 82 UN member countries signed the Convention on the Rights of Persons with Disabilities (CRPD), the world’s first comprehensive human rights treaty of the 21st century. The CRPD adopts the principle of equality and non-discrimination to safeguard the dignity and rights of all individuals with physical, mental, or intellectual disabilities. A total of 182 countries ratified the CRPD as of December 2021. Given that there are 196 countries, 93% of the adoption rate is quite impressive. UN highlighted the success of the CRPD as ‘a paradigm shift ,’1) while WHO in 2002 changed its view on disability from the medical model to the social model. The former regards disability as a personal matter and the latter sees disability in terms of milieu. With such changes, people started to perceive disability as a social issue rather than an individual problem and understand that ‘environment’ is a powerful impact factor either ‘enabling’ or ‘disabling’ a person. As a consequence, designers needed to embrace a new approach, shifting from special designs for the few with physical disabilities to inclusive design for all. Some designers believe that design can be considered ‘good’ when it satisfies different needs of people. On the other hand, many creative designers instead applied ‘universal design’ to come up with winning global applause. The CRPD also specified ‘universal design’, coined by an American architect Ron Mace, in the action plan as ‘design of products, environments, programs, and services to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design.’ This propelled many initiatives to cultivate and advance the universal design paradigm in our society.
Development of Participatory Universal Design CultureThe Center operates civic participation groups to consider the “viewpoint of the weak” or the “viewpoint of the citizens.” The first civic participation group recruited last year monitored eight public facilities in Seoul, including Donuimun Museum Village, Oil Tank Culture Park, and the Seoul Museum of History. The second civic participation group this year is visiting facilities that are close to the people of Seoul, such as the Sejong-daero Walkway in Gwanghwamun, Jongmyo Shrine, Yejang Park, and the Seoul Museum of Craft Art. The civic participation group uploads posts about the benefits or improvements that are needed for each place they monitor on social media or blogs to share information with the people.
Seoul Universal Design 100The concept of urban design that we share today can be found at the beginning of the Joseon Dynasty when Great Monk Muhak planned the city by applying the philosophy of Yin and Yang Five Phases at the time, while looking at Hanyang Land with Lee Seong-gye. The traces of urban design that began in this way entered modern times and established an image of a city that combines the past and the present, and we can see traces of this urban design in old palaces, and walls throughout the city. These days, the urban landscape around us remains in the past only, or there are misleading examples of creating a desolate forest of buildings without harmonizing with nature in a biased appearance with only modern beauty. As a city is a place where various people live together, the design should also be created by various people. The most important thing here is the citizens, the actual 'users' of the city. Changes in urban design can begin with the question "How did you consider city users?"
Metaverse Dreams of A Shared, Connected and Expanded CityWhy Do We Desire Cities? Homo sapiens and Neanderthals had something in common. They both built houses or small cities and lived in groups to survive in the wilderness. But outcomes were different. Homo sapiens indeed survived, while Neanderthals became part of history. Unfortunately, we can spot in our cities several factors that pushed Neanderthals into extinction. We’ll explore them further in a unique world known as the metaverse.
Creating shared value through the responsible design of dynamic systemsIn times like these, design is more valuable and important than ever. The complexity and uncertainty around us continues to accelerate at unprecedented speed. There are global racial tensions and reconing, interrogations of every aspect of our businesses, new wars, new political leaders, and of course the global pandemic that shifted everything around us—it has been a shock to the system, to all of our systems. How quickly and thoughtfully we can evolve our organizations in responsive and regenerative ways, the better we will be able to navigate these challenging times. In this presentation, I would like to introduce global design firm IDEO and then talk through large-scale system design cases by using a human-centered lens focused on the creation of shared value.