Challenges and Tasks of City of SEOUL
SPEAKER: Sun-su Kim (Seoul Metropolitan Government, Design Policy Division, Seoul Metropolitan Government)
















SPEAKER: Sun-su Kim (Seoul Metropolitan Government, Design Policy Division, Seoul Metropolitan Government)
Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.Universal Design for Public Space
Korea's aging population has increased rapidly since 2000, and it is expected to become a full-fledged aged society around 2018. The Third Basic Plan for Aging Society with Low Fertility, announced on October 18, 2015, includes various plans, such as reviewing the age classification for elderly from 65 to 70 years old. This shows that the aging of the population is recognized as a full-fledged social phenomenon, and that policy preparations are in progress. The concept and principle of universal design as a social phenomenon As awareness of our aging society increases, the application of universal design is also increasing. The first attempt at Universal Design was initiated by the Danish Parents' Association for Disabilities, and later emerged in 1970 as Barrier Free Design and Inclusive Design. The term ‘Universal Design’ was first introduced in Korea around 2000. The concept of universal design was defined by Ron Mace, director of the Universal Design Center at the University of North Carolina, as "designing products, spaces, or buildings that are considered for use by as many people as possible." The same concept was called Barrier-Free Design in Japan. Europe uses the terms Inclusive Design and Design for All. Universal design is an environmental safety design that provides a convenient and fair opportunity for anyone, regardless of age, gender, nationality, or disability, and covers a wide range of areas, including education, culture, information and services.2020 Seoul Design International Forum - Social Problem Solving Design
2020 Seoul Design International Forum - Social Problem Solving DesignPublic Design and Platform Media Facade of Communication
Platform media facade of communication in the city New platform is now required for a city image that incorporates the storytelling based on the regional/historical identity as the need to improve the aged downtown (original downtown) is being emphasized. Therefore, there are more municipal governments that desire to re-brand various parts of cities that are aiming towards the fourth industrial cities for citizens and visitors who come to cities. Cities are scrambling to develop the public design system and to transform into future cities. Panaplex-type bus shelters are being installed as DID (Digital Infotainment Display) that enable mobile-linked interactive functions, and the city maps are being implemented in various parts of the cities as AI information that is guided by idols, along with experiential AR/VR media. Although it may be partial, ecosystem evolution that uses media that aims for comprehensive media in key hub cities is transforming cities in line with the hyper-connected era through activities such as pilot operation of unmanned vehicles.Better Cities through Design to Improve Life
The Index Project was started in 2002 to educate and encourage people worldwide to draw sustainable solutions to global and social issues. Design and design processes engage in improving the quality of our lives and the community. The project is based on a “design to improve life,” a concept that has been mentioned since 2002. Thus, we take a user-centered design approach and consider their impact on sustainable society, economy, and environment.‘Design x Seoul’, the Role of Design in the Public Administration of Seoul City
This year’s Seoul Design International Forum is held under the theme of ‘Design x Seoul’. The underlying idea is that when the design is incorporated into the city of Seoul where we live, our citizens will have greater exposure to joyful, enriching experiences. A city that gives its citizens the joy of life – what does it look like? We feel happier in a pleasant place where everyone is respected and can share quality time together.A Call For Optimism
What Design Can Do Approximately 10 years ago, Denmark designers organized the design group What Design Can Do. It is a design studio that leads and forms various initiatives. Moreover, it has developed into an international organization with principal offices in six countries at present. Focusing on establishing international design community, What Design Can Do plays an active part in providing solutions for significant issues in today’s society. As we all know, the climate crisis is the most significant assignment for humanity in this era. What Design Can Do focuses on climate issues to consider deeply how design can fulfill social responsibilities and contribute to society.AI and Social Robot in Universal Design City
The world we exist in consists of matter and spirit. Materials can be connected to robots and minds can be connected to AI, and a society where these two coexist is coming. Depending on how artificial intelligence combines with the most important nature of humans, our future can be either dystopia or utopia. In order to contribute to opening up a positive future with robots and technology, I would like to introduce the experience of conducting research and business on trans-advanced artificial intelligence robots.We Solve Problems Around Us on Our Own! (2)
When a case of a child abuse is reported, the abused child is separated from parents, needs to wait at a police precinct or police station to undergo an investigation and has to live in a child protection agency. During this process, the child feels uneasy and stressed by unfamiliar spaces and people. In addition, the child may feel the guilt of causing this situation by his or her own fault. “Hoya Toto” was devised as a solution to resolve the anxiety of abused children in the unfamiliar environment by forming a bond with police officers.The Process and Outcomes of the COVID-19 Design Challenge
Insights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.Universal Design in the Era of Digital Transformation - Creating a World for All Digital Transformation for Universal Design - Inclusive World
Unlike in the past, the concept of 'disability' is today recognized in accordance with aspects of information accessibility and social context. Many problems can be solved through technology. If accessibility is not considered continuously while creating a new environment, people will feel new disabilities, and to prevent this, accessibility, interaction, and cultural change must be considered. Microsoft's mission is to empower every person and every organization on the planet to achieve more. Just as in the past Microsoft made it easy for people to access information and the Internet through PCs, its direction now is to help people achieve more than ever before through technology. In terms of increasing the accessibility of information by providing software services to all organizations and everyone, it can be seen that this is in line with the purpose of universal design. When we approach the concept of disability, we think of individual health and physical condition first, but disability differs from general interactions and does not represent physical characteristics or health conditions. Of the many people with disabilities, 70% are visually impaired. In addition, in the United States, about 26,000 people each year have a permanent disability due to bodily injury, and some suffer temporary discomfort due to injury. Therefore, since disability is not determined and applicable by physical conditions, but can be experienced temporarily or contextually, design should be developed and services should be prepared according to these situational criteria. There are over 1 billion people with disabilities on the planet. On top of this, as we are entering an aging society, in the future, more people may face a situation in which they need to work in a different environment or access information. Therefore, accessibility should be considered from a long-term perspective. Microsoft has already developed accessibility and high-contrast screen features in Windows since the early days of Windows in 1990, and will continue to do so in the future.Universal Design City, Seoul
The city of Seoul started an urban design project in 2007. Within the signage maintenance project, public facilities that were chaotically installed on the streets were integrated, and efforts have been made to transform Seoul into a cleaner and more sophisticated city. The Seoul Design Olympiad, held from 2008 to 2010, was a comprehensive design festival that showed the will and vision of Seoul to challenge beyond design. In 2009, the Seoul Design Foundation was established to support projects such as the operation of the DDP, design research, commercialization, and international events. In 2010, Seoul was selected as the ‘World Design Capital’. ‘Seoul Design Week’ has been held yearly since 2015, to revitalize the design industry by holding conferences, expositions, exhibitions, and markets.