Picnic Pool Experience in Ichon Hangang Park for Everyone


















[Special Discussion] Soft City, Global Design Seoul!
[Oh Se-hoon] I would like to sincerely welcome Ms. Helle Søholt from Denmark and Mr. Uwe Cremering from Germany to Seoul City Hall. The Seoul Metropolitan Government has set “Walking Together with the Vulnerable” and “Enhancing Urban Attractiveness” as its core goals. Through these efforts, we are striving to become one of the world’s Top 5 cities in terms of global competitiveness and quality of life. At this point in time, I find it very meaningful to have this conversation with both of you on the theme of design.Highlight of September: Seoul Design International Forum 2025 – Pre-Registration Now Open!
Hello! I’m Lia, supporter of the Seoul Design International Forum 2025. This September, the 6th Seoul Design International Forum (SDIF 2025) will be held, bringing together experts from Korea and abroad, along with diverse stakeholders, to discuss creative visions and design blueprints for a sustainable Seoul and enhanced urban competitiveness.[Panel Discussion] Discussion by Topic
[(Chair) Joo Yun KIM] We were able to hear talks that were truly fun, very engaging, and meaningful today with a remarkably wide spectrum. I imagine the citizens who joined us today also gained many insights relevant to their own fields of study and current work. We’ll now begin the plenary discussion. It will run for about an hour. I’ll start with a question; after our speakers share their views, I’ll take pre-submitted questions from citizens, one per speaker.The value of experience design that drives city brands
We establish relationships with brands through certain experiences, and all people are connected to brands. A brand, in itself, signifies the internal standard and pillar of external practice, and branding refers to proving the reasons for existence and the uniqueness of the subject, creating and protecting principles and standards, and practicing these to live independently within a relationship.Design Next: Rewriting the Language of Cities, Seoul Design International Forum 2025
Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025! The urban landscape changes with time, but Seoul is leading this transformation through design. From small street signs to large-scale urban spaces, and even to the way people live, design has become more than just an aesthetic element — it is the language of the city and the key to shaping the future.From Ideas to Implementation, Transforming Limits into Opportunities in Design
There is a slogan pursued by the design studio, Maum Studio. The slogan is Love, Play and Heart. We emphasize this slogan because Maum Studio believes that ‘ideas are equivalent to stories’. Today, I would like to take the time for us to all resonate about how story-based anecdotes implemented in Maum Studio started small and grew to become bigger. Against this backdrop, I would like to introduce the projects of Maum Studio centering on various keywords.[Panel Discussion 2] Designing for a sustainable future
[Chair] Welcome everyone. Today's session topic is 'Design for the Future.' The presentations we've heard from our speakers have been very insightful, covering various aspects that affect both our current lives and future existence. In this panel discussion, we would like to discuss with our session speakers and panelists how various digital innovation technologies, including artificial intelligence, are impacting our public services and product design. Furthermore, we'd like to exchange views on how these changes will guide urban life and our daily existence.
SMG Universal Design
Until now, the public sector has prioritized efficiency enhancement through ‘standards’ in terms of service provision. Today, we are rapidly moving from mass production from the perspective of suppliers to the era of small batch production from the perspective of consumers. Because it is a smart era armed with various information and technologies, the standard framework alone cannot satisfy the diverse needs of citizens or lead to an affluent life. At this point, we need to think about who public design is for. WHO; Who is Universal Design for? Citizens who do not have disabilities and are still young do not feel the need to be specially considered by someone in their daily life. However, according to statistical data, the rate of congenital disability is only 5%, and temporary or situational disability that can be experienced in daily life accounts for a much larger proportion than permanent disability. Therefore, when we consider universal design in the public domain, we need to approach it from the perspective of various lives and situations, rather than looking only at people with disabilities. The diversity of physical conditions such as height, strength, dexterity, balance, attention, etc., the difference in language ability based on language and expressive power, the difference in sensory ability such as hearing, sight, and touch, and the difference in cognitive ability such as comprehension and intellectual ability that should be considered
Public Design and Platform Media Facade of Communication
Platform media facade of communication in the city New platform is now required for a city image that incorporates the storytelling based on the regional/historical identity as the need to improve the aged downtown (original downtown) is being emphasized. Therefore, there are more municipal governments that desire to re-brand various parts of cities that are aiming towards the fourth industrial cities for citizens and visitors who come to cities. Cities are scrambling to develop the public design system and to transform into future cities. Panaplex-type bus shelters are being installed as DID (Digital Infotainment Display) that enable mobile-linked interactive functions, and the city maps are being implemented in various parts of the cities as AI information that is guided by idols, along with experiential AR/VR media. Although it may be partial, ecosystem evolution that uses media that aims for comprehensive media in key hub cities is transforming cities in line with the hyper-connected era through activities such as pilot operation of unmanned vehicles.Design in the Era of Disruptive Paradigm Shift
In today’s world, we’re facing a rapid paradigm shift. This presentation focuses on the role and significance of design in the midst of such changes and the future direction of urban public design. My personal experiences on paradigm shifts in the realm of design come into play in assessing the past and the present. The presentation also aims to facilitate the exchange of ideas on how we should change and adapt in the face of the paradigm shift.Urban, Design, and the Spread of Shared Values
Design is emerging as a crucial element in addressing the various challenges faced by modern cities. While design in the past primarily focused on products or visual aspects, contemporary urban design now deals with the architecture, transportation, environment, social issues, public facilities, and spaces of cities from a holistic perspective. This shift has significantly broadened the scope of design, positioning urban design as a central player in enhancing the functionality of cities and the quality of life for their citizens. As urban design evolves, the approaches to improving urban environments are diversifying. Examples such as Copenhagen's bicycle-friendly urban planning and Singapore's ecological urban development illustrate how urban design plays a vital role in boosting the health, convenience, and sustainability of cities. These cases powerfully demonstrate how urban design can contribute to creating healthy urban living environments. However, many issues still need to be addressed, including the design of urban and public spaces, sustainability, social inclusion, digitalization, and policy aspects.
Mayor Oh Se-hoon's design-driven approach is making Seoul an even more appealing city on the global stage.
A Global Forum was held to enhance the value of Seoul's design initiative led by Mayor Oh Se-hoon and explore the role and future development direction of Seoul as a world design capital and a leading design city. World-renowned design experts, including Dr. Prof. Peter Zec, CEO of Red Dot, and Craig Kiner, Associate Director at Zaha Hadid Architects, who designed DDP, emphasized the role of design in shaping a sustainable urban future.