Picnic Pool Experience in Ichon Hangang Park for Everyone









What is the significance of the brand called Seoul to you?
Portland, New York, or Berlin Personally, I have never been to Portland. However, since a few years ago, lifestyles that is known as ‘YOLO life’, and ‘Kinfolk life’ have emerged, and Portland, was mentioned as one of the representative cities. Portland was perceived to be a city that acknowledges open mindsets and lives, as well as one that is filled with a feeling of relaxation while being a little slow, and not a city that is artificially made and attempts are made for improvements and change. Of course, this is the result of successful city branding. This is why I am treasuring the Portland mask that I received as a gift from an acquaintance who recently visited Portland. Another keyword that is currently being mentioned as much as ‘design’ is ‘branding’. Branding is a topic that is widely used and with importance almost at the level that it can be applied from branding products to corporations, and from individuals to cities and countries. This proves that it is not something that simply ends after having experienced and consumed it, but there is a growing interest and understanding about who I am, what I am consuming or experiencing, and for what purpose. Thus, the example of Portland that I just mentioned before is very strong even if it is a small experience. Our experience in recalling a certain image, brand or a representative spot immediately after hearing the name of a certain city like New York, Berlin, Milano, Davos, or London is the result of city branding (whether we are conscious of it or not). Seoul Design International Forum that was held through Zoom on March 31st was both timely and appropriate in that ‘city brand’ was chosen as the design paradigm. In the forum that was held under the theme of ‘Design trend and direction of policy’, ‘Value of Experience Design in City Brand’, in particular, (Speaker: CEO Choi So-hyun of Perception) triggers us to think about what is required for ‘city branding’ while pointing out the context and meaning of city brand to us, in the current times, where there is a deluge of ‘branding’.[Session 2] Designing for Transition: Transforming Design(ers) for a Sustainable Future
[Jeffrey T.K. Valino Koh] I'm Dr. Jeffrey Koh, an Associate Professor at the Singapore Institute of Technology, where I lead the Design Factory, part of a global network. South Korea is fortunate to have two design factories. I'm also co-owner of Chemistry, a design consultancy with offices in Singapore, Amsterdam, and London. We've been operating for about 23 years, specializing in service design, experience design, and planet-centered, regenerative, and circular economy design.How about a run after work? The Runner's Station inside Yeouinaru Station, a hot place for runners, is now open!
Hello! This is Seo ballgeum, the supporters of the 2024 Seoul Design International Forum! Running is really becoming super popular these days! You can see it being discussed in a fun way on TV shows, and since it doesn't require much equipment—just some simple workout clothes—it’s an easy and convenient exercise for many people to enjoy. Running is definitely on the rise as a favorite activity for a lot of people now!Universal Design welfare facilities meet with the system / Cases in Norway and Australia
Universal Design has been used for a very long time and has been implemented as part of Seoul's design policy to create an urban environment that is safe and convenient for all citizens, regardless of gender, age, nationality and disability. But it is still difficult for citizens to feel it directly or to fully popularize it within the remit of our daily lives. At this point, we need to think about what strategies the Seoul Metropolitan Government should use in relation to its policies, understand how some countries, like Norway and Australia, understand "different" through the UD system, and look at examples where Seoul can choose to apply UD in the future, especially in relation to important issues regarding welfare services, facilities and space. 1. Origins of Universal Design Universal Design is design for everyone. Its scope is wide-ranging, from products, architecture, environment, services, the urban environment and social institutional improvement, which should be easy to use regardless of age, gender, nationality or disability. Universal in the dictionary sense can be interpreted as universal or all, and it also contains the concept of planning and designing products, buildings and environments from the beginning to make them available to everyone. Universal Design was initially designed as a standard for people with disabilities and the elderly but over time, the scope of its necessity expanded as it gradually targeted a larger number of people. The concept of UD is seen as a concept of life-span design or trans-generational design which goes far beyond the concepts of the barrier-free design, accessible design, and adaptable design of the past.Panel Discussion
The theme of the 2021 Seoul Design Forum is Re-Connect: Design as a Value Creator. If the main purpose of design is to create new value, what value creation should design focus on, unlike value creation in other areas? We wonder what the difference will be in terms of value creation from a corporate or public perspective.[Session 1] Dongdaemun Design Plaza, Fashion and Future
[Craig Kiner] Urban Development and Architectural Challenge Ladies and gentlemen and distinguished guests, it's a real pleasure to be back in Seoul and at Dongdaemun Design Plaza. Like Mayor Oh mentioned before, there are a lot of memories of this place, from the beginning back in 2008 to the grand opening in 2014 — and even the groundbreaking four years before that. Thank you for the invitation to attend the Seoul Design International Forum. On behalf of Dr. Schumacher and myself, I'd like to thank Mayor Oh for his vision, leadership, and ambition in supporting us at ZHA Architects and the DDP project — a design that was unfamiliar and perhaps a little alien, an extraordinary challenge for the city. As we are all aware, DDP was conceived to commemorate Seoul as the World Design Capital in 2010 — 14 years passed — and today we celebrate the 10th anniversary of the building’s opening. We’d also like to offer thanks to the competition jury for their courage and resolve throughout the process, for selecting the design of the metonymic landscape, and to all of our partners and consultants in London and Seoul, including SAMOO Architects and Engineers, ZHA, as well as all of the dedicated construction teams whose efforts played a critical role in delivering the project.From First Class to Coach
Universal design is increasingly becoming an important part of our lives. Universal design should ensure transparency and involve as many people as possible. Universal design encompasses all fields, including economic, architectural, and social design. The history of universal design can be said to have started with the Weimar Declaration. The Universal Design Forum is a German non-profit organization whose purpose is to create a safe place for all of us. We see universal design as an economic and social mission. There is an old German saying, “A good idea reflects the times.” Today, with rapid changes with industrial development and technology, it is necessary to seek changes in production to accommodate good ideas, and to apply universal design globally by changing all strategies and methods that have been pursued previously. In the past, most buildings were made of wood. Wood has the advantage of allowing you to build a house in a short time, but it has the disadvantage of low sustainability because it is vulnerable to fire and wind. At the time of the Bauhaus, standards of design and construction were defined. The definition concerned planning standards and standards for how a particular building should be built based on ergonomics. It was published as a book and used as a guidebook for builders worldwide.[2023 Seoul Design International Forum] A Visit to Hwamok Senior Welfare Center: A Space That Warms the Heart
Hello! I am Geum Ye-hyun, who was selected as a Seoul Design International Forum supporter. Have you heard of “Seoul Design”? Today, our community is facing various challenges due to various global issues. Seoul Design refers to Seoul's design vision to respond to these challenges, enhance the city's competitiveness, and allow everyone to enjoy a happy life. The main activities to implement the vision are to first develop creative and sustainable design content to solve various problems encountered in everyday life, creating a safe, convenient, and sustainable urban environment. It also increases the number of distinctive design contents in everyday life, providing memorable experiences to citizens to lead them to a charming city, and ultimately leading the city to the global world network. If so, let's find out what kind of discussions the Seoul Design International Forum will be having to drive the charm of the city.Crime, School Violence, Stress, Obesity... Can We Find Solutions Through “Design?”
Narrow and complex alleys where criminals could hide and flee easily were improved with healthy community content. This region formed a strong bond among residents by closely cooperating with the community service center, district office, and police. “A” is a 31-year-old office worker who gets scared on the way home from work late at night. The shanty town crowded with old houses has somehow become gloomier after the termination of the rebuilding project. “B” living in Gasan-dong, Geumcheon-gu, is in a similar circumstance. “B” feels bleak to walk in a place packed with houses and small factories where there is no one else in sight. The way to go home, the most comfortable place, became the scariest route. In response to this unfortunate paradox, the SMG prepared for a realistic countermeasure with “design.” This solution was derived from the process of changing the scariest route to an enjoyable route, gathering residents, and letting criminals know.Reflections on Our Urban Design Efforts for the Post COVID-19 Era
In 2020, the COVID-19 pandemic is presenting new challenges to the world. According to the official statistics of the World Health Organization (WHO), there are currently 42,966,344 confirmed cases and 1,152,604 deaths in 219 countries and territories. In Korea, the cumulative number of confirmed cases has reached 26,043 and the death toll has reached 460. Although there are still many difficulties in our society, the response method to COVID-19 is receiving relatively positive evaluations. Quick epidemiological investigation, centralized administrative processing, and flexible financial management are frequently cited as the success factors of the so-called “K-Quarantine”. Planning and collaboration with the private sector, rigorous contact tracing, a flexible health system and government-led communication are key factors in controlling the coronavirus. The central government shows strong leadership and works closely with local governments and private organizations to carry out tasks quickly and efficiently. Our society and bureaucratic organizations are very accustomed to this, and perform effectively. This leads our city, which was built in a top-down, large-scale development method in an era of rapid growth, to reflect on recent urban design efforts that seek design solutions in a bottom-up, resident-participatory, small-scale regeneration method from a different angle. The so-called 'slow & bottom-up' discourse of 'step by step led by residents' in various similar project sites of the government that has changed names over the past 20 years was a very difficult investigation to realize. A number of projects such as living soc, smart city, and green remodeling are still being carried out rapidly under the leadership of the administration. As confirmed by the success factors of K-Quarantine, among the things our society is good at and can be proud of, is a quick and efficient administrative system led by the government and a fast space solution led by experts. What compromises must be sought to paradoxically establish a new, time-consuming, participatory urban design approach while taking advantage of the fast solution finding and implementation of the central government-led top-down system? The successful experience of K-Quarantine is something to be thankful for, but it is inevitable that attributes such as strong administrative power, promptness, control, and personal sacrifice collide with various basic values such as democracy and human rights inherent in resident participatory urban design planning. How can you mediate such aspects? We try to find answers to these questions.Design for All: A Visit to the Pedestrian Pathways in Olympic Park
What is Seoul Design? Seoul Design is a design version of Seoul that increases the competitiveness of the city and allows anyone to lead a happy life in response to the challenges faced by the community due to various global issues. To solve various problems encountered in everyday life, we develop creative and sustainable design solutions to create a safe, convenient, and win-win urban environment. Using public design technology, we are leading the world city through innovative technologies and designs that reflect the unique characteristics of the city, and forming a design community that is considered together by many experts, industries, and citizens. As a student majoring in architectural engineering, I think the public design and the Seoul design policy of Seoul City around us are valuable resources that make life convenient for many citizens.[2023 Seoul International Design Forum] Space for Seniors' Health: 100-Year Courtyard
Hello everyone! I was selected as a Seoul Design International Forum supporter, and I recently visited the "100-Year Courtyard" located at the Songpa Senior Comprehensive Welfare Center, one of the many places in Seoul that use design. As you know, outdoor activities have been restricted for a while due to the COVID-19 pandemic. This can be dangerous as it can have a serious impact on the health of the elderly. In particular, dementia is a serious health issue that is emerging in the elderly population these days, and the risk of dementia is higher if you are less active outdoors. In response, the Seoul Metropolitan Government has created a space design called "100-Year Courtyard" to help adults grow their physical, emotional, and social health.