Dongdaemun Design Plaza (DDP): A Hub for Art, Design, and Exhibitions
▶Dongdaemun Design Plaza (DDP)
The Seoul International Design Forum, now in its 5th year, is held under the theme:
"Designing the City of the Future: The Future of Sustainable Cities and Design."
The DDP (Dongdaemun Design Plaza) was designed by the world-renowned architect Zaha Hadid.
It serves as a hub for sharing and promoting design trends, creating a space for cultural exchange, and offering diverse experiences to visitors.
As one of Seoul’s iconic architectural landmarks, DDP stands out with its unique silver-toned facade during the day.
At night, however, it transforms into a canvas for creative works or becomes a masterpiece itself, shining brilliantly under various lighting displays.
The breathtaking scenery of DDP’s Oullim Square invites countless photographers and citizens to capture its beauty.
When night falls, DDP's silver walls become a canvas, radiating stunning lights that turn the entire building into a spectacular work of art.
▶Seoul Design International Forum
▶ 디자인 랩
The Design Lab Showroom Stage is a space where visitors can experience various design exhibitions, events, and interactive activities.
Currently, the innovative future exhibition “LOOK PLAY KEEP” is underway. This experiential exhibition combines fashion, culture, and art with the theme of "Tech," offering content that everyone can enjoy.
At the LOOK PLAY KEEP exhibition, visitors can experience the “Spinema”, a 360-degree rotating camera.
They can also try the “Glow Flame” photo booth, which automatically captures 12 dazzling snapshots under vibrant lighting, creating unforgettable photo moments.
Depending on the exhibition concept, the showroom stage features stunning lighting displays reflecting off the walls, allowing visitors to immerse themselves in a fun and fascinating cyberpunk-inspired atmosphere.
