Impact Business Design for Social Ventures
SPEAKER: Sangyeob Han (Korea, Sopoong CEO)









SPEAKER: Sangyeob Han (Korea, Sopoong CEO)
3rd Pre-forum for 2022 Seoul Design International Forum Part3
TALK 3. Value of the public design shaped together with citizensUniversal Design for Leisure Facilities Cities
User survey for ski resort design reflecting universal design In 1998, at the Winter Paralympic Games in Nagano, 710 disabled skiers were surveyed on the perception and environment of skiing. The response rate was 35%, and the number of answers returned was 261. Interesting answers from the survey include "Skiing is a leisure activity, not a rehabilitation treatment," "I can't move my legs, but I can feel the speed," and "I can enjoy it fully without worrying about being compared to others because I'm exercising privately." In other words, skiing is an easy sport for anyone with any disability to try, and the number of elderly beginner skiers and skiers with disabilities might be expected to increase in the future.3rd Pre-forum for 2022 Seoul Design International Forum Part1
TALK 1. Value of custom public design that is easy to understand and is convenientAI and Social Robot in Universal Design City
The world we exist in consists of matter and spirit. Materials can be connected to robots and minds can be connected to AI, and a society where these two coexist is coming. Depending on how artificial intelligence combines with the most important nature of humans, our future can be either dystopia or utopia. In order to contribute to opening up a positive future with robots and technology, I would like to introduce the experience of conducting research and business on trans-advanced artificial intelligence robots.Universal Design City, Seoul
The city of Seoul started an urban design project in 2007. Within the signage maintenance project, public facilities that were chaotically installed on the streets were integrated, and efforts have been made to transform Seoul into a cleaner and more sophisticated city. The Seoul Design Olympiad, held from 2008 to 2010, was a comprehensive design festival that showed the will and vision of Seoul to challenge beyond design. In 2009, the Seoul Design Foundation was established to support projects such as the operation of the DDP, design research, commercialization, and international events. In 2010, Seoul was selected as the ‘World Design Capital’. ‘Seoul Design Week’ has been held yearly since 2015, to revitalize the design industry by holding conferences, expositions, exhibitions, and markets.UD (Universal Design) in the Everyday Life of Citizens
How does universal design exist in everyday life - our home life, our daily life and our daily routines? 1. Everyday universal design for our family #1 “An 87-year-old mother, who is physically disabled and unable to go outside without support, often sits in the living room and looks out the window or holds onto the window sill of the veranda and watches people passing outside the apartment window. Recently, her hearing has deteriorated and she can't hear the doorbell very well, so she is afraid that she won't be able to hear when her children call.” Through consideration for the underprivileged and the coming of the aging society, universal design has already become commonplace in developed countries. Although there is a difference in degree, signs of hearing, visual, and physical disabilities appear together in the process of human aging. Although it is a very natural process, it is bound to lead to experiences that cause inconvenience in daily life, which makes us realize how important and useful universal design is for all of us, and why it should become commonplace in our daily lives.The Necessity of Introducing Pedestrian Application for the Visually Impaired to Build a Smart City Based on Universal Design
Accessibility means that disabled and non-disabled people can use all services and products equally, and it can be said that it is in line with universal design that pursues design for everyone. So, how can people with disabilities communicate externally? They are being helped by various assistive technologies. Assistive technology refers to all products, equipment, software, or systems that help individuals with disabilities to achieve their full potential. As the concept of assistive technology becomes universal, the paradigm for disability has changed. As a representative example, screen readers and electronic information terminals are assistive technologies that help visually impaired people to communicate, and include screen readers and electronic information terminals. With technological help, visually impaired people can independently perform various tasks, such as searching the Internet and writing documents. Today, these assistive technologies are being applied in a way that provides convenient services to anyone rather than being a technology only for the disabled. For example, audiobooks, which existed in the past as a service to help visually impaired people in reading, are now becoming universal as a technology for everyone, as it has become one of the types of reading that non-disabled people can choose according to their needs.Generative Social Distance Design: The Optimisation of Building Layouts for COVID-19
Social Distancing Lab Project I would like to talk about the ‘Social Distance Research Institute’ project, which ended about three months ago. Former Senator Ted. Kennedy said, “What divides us pales in comparison to what unites us.” As I worked on a technical research project centered on isolating people during an epidemic, I personally hoped that the shared experience could revitalize the community and rekindle a sense of social cohesion. What is social distancing and how does it affect transmission? The prevailing view of the modern scientific community is that maintaining human-to-human distance is an important factor in reducing the rate of respiratory cross-contamination. The principle of air transmission is that droplets are emitted when people talk to each other or cough, and if people who are within 2 meters of each other inhale it, it is easy to be directly infected with the virus. Therefore, reducing the distance between people increases the risk of infection, and almost all countries have been able to directly reduce the number of deaths by introducing social distancing measures. These statistical data indicate that social distancing measures were effective in reducing the number of confirmed deaths, which is a result showing that social distancing is a key response to the spread of COVID-19. COVID-19 has had a huge impact on the global economy, not just on human life.A new tool to discover an integrated and demand-oriented policy agenda for near future__ De-sign:Re-form
Design, which first started as an activity of creating tangible goods, is now creating intangible values in the form of experience and service design. As demand for digital services including mobile applications rises, user experience design that creates a system that evokes emotions started to get attention, and service design which focuses on finding invisible needs of users and developing a new service model has been widely adopted and used in various areas of industry including hospitals, banks, education institutions, etc.Opening Speech - Director-General of Design Policy Bureau, Choi In-Kyu
I would like to first extend my gratitude to the speakers at home and abroad who prepared for the Seoul Design International Forum which is in its third year this year and to all citizens participating online. Thank you all.A Study on the Application of Universal Design for Urban Mobility of Buses - Seoul Design Foundation
The 'Universal Design Application Study for Urban Mobility of Buses', a collaborative study by Seoul Design Research Center’s TBS Research Center, Professor Young-Jun Koh of Seoul National University of Science and Technology and Professor Min-Hyeon Choi of Sungshin Women's University, started in June 2016 is expected to run until December 2016. The study aims to apply universal design principles to buses, bus stops, and bus operation information, establish a future bus service scenario study, and to study universal design in smart bus usage information. The ultimate goal is to generate universal design guidelines for buses and bus stops, universal design guidelines for operation information services, and near-future bus service scenarios. This study was based on preliminary studies including, 'Criteria for standard low-floor bus model (Ministry of Land, Infrastructure and Transport, 2016)', 'Accessible bus stop design guidance (Transport for London, 2014)', 'Japanese standard specification low-floor bus guideline', 'LinkNYC (New York, USA) as well as 'Maps related to domestic and foreign bus use'. In order to identify the applicable factors, domestic and foreign bus usage surveys were conducted, by visiting Seoul, Japan (Fukuoka, Kyoto, Osaka), and London, UK. Bus stop facilities, and operation information at bus stops were the subject of the survey. In the case of domestic buses, it was found that the vertical handle in front of the wheelchair user area of the bus creates difficulties for wheelchair movement. The wheelchair lift operation sequence was difficult to understand as the instructions were only given in text. It was found that electric wheelchairs could be dangerous because they could not be fixed to the bus.Citizen-centered Problem Solving, The Value and Performance of Social Problem Solving Design
This presentation aims to accomplish three goals - to introduce concepts and methodologies of social problem-solving design; to draw value of social problem-solving design from cases shared at the previous forums hosted by the city of Seoul; and to put forward designers’ future role and vision in relation to the evolving social problem-solving design. Intro: Widening a Role of Design Across the globe, we’re seeing more complex and diverse issues in our society ranging from social structures and policies, climate change, pandemics, to inequality. Design’s role and potential are expanding in addressing these issues. The Ministry of the Interior and Safety has included public service design in the Administrative Procedures Act to encourage citizen participation. Similarly, the Seoul Metropolitan Government has incorporated social problem-solving design into its policies and general plans.