Design Next: Rewriting the Language of Cities, Seoul Design International Forum 2025
Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025!








Hello! I’m Nayoung Kwak, supporter of the Seoul Design International Forum 2025!








SEOUL DESIGN INTERNATIONAL FORUM 2021 ARCHIVE
This is the 2021 Seoul Design International Forum Archive Book.[Abstract] L’Oréal: Collaborative Design for Sustainability
1. Introduction to the L’Oréal Group and its global sustainability program, “L’Oréal for the Future.” 2. Case studies of sustainability design shaped by citizen participation A. L’Oréal has implemented an empty-bottle recycling program that collects used cosmetic containers from consumers and transforms them into various upcycled creations. Examples include: (1) Kiehl’s “Circular Resource Concept Store,” (2) the “Scented Tree” upcycling art installation at Seoul Beauty Week, (3) upcycled benches at Shinsegae Gangnam Department Store, and (4) a collaborative project with Korea Railroad Corporation to install upcycled benches in the waiting hall of Seoul Station’s second floor.
Seoul Unveils Three Urban-Friendly Smoking Booth Designs Centered on Public Consideration
- The Seoul Metropolitan Government has unveiled three “Seoul-style Smoking Booth” designs to address social conflict and visual disorder caused by unregulated smoking in urban areas. - The booths are available in three types—Open, Semi-Open, and Enclosed—based on citizen feedback and expert consultation, balancing public utility and functional efficiency. - A pilot installation will begin on April 26 at Cheongnyangni Station Square, with official design guidelines to be distributed in May for adoption by local districts and private facilities. - This initiative aims to safeguard public health, enhance the city's aesthetic quality, and improve the overall street environment through thoughtful public design.Public design to enrich people's lives
The design for human life requires insights into intrinsic values. To fulfill this mission, the GK Design Group, which consists of companies specialized in 12 diverse fields, has operated as a comprehensive design creative group celebrating its 70th anniversary this year. With six offices in Japan and six overseas, a diverse and devoted group of 200+ designers with creativity and expertise are teaming up in a total of 12 bases and cross-functioning on different projects with their corresponding design capabilities to provide comprehensive design. Since urban environment design involves many more elements to consider than other areas, we carry out urban environment or public space design projects by collaborating on six areas: product, transportation, environment, communication, design strategy, and engineering to create integrated values and design.
Design for Public Service Platform
1. Digital platform of public service Public service based on digital platform is emerging as the most important factor in the competitiveness of a nation and a city. In 2020, Korea ranked 8th in the World Digital Competitiveness Ranking announced by the Institute for Management Development (IMD) in Switzerland, which was a 2-step rise from 10th position in 2019, to show its potential in the digital field. Also, in the government index announced by OECD, Korea is exhibiting strength and performance in digital-based public service by achieving 1st place in digital by design government, 2nd place in government as a platform, 3rd place in data-driven government, 1st place in open by default government, 4th place in user driven government and 12th place in proactiveness of government. Seoul is also making efforts to drive innovation in public service based on excellent digital infrastructure, and moreover, there is a demand to resolve problems in a way that can be felt by our citizens and achieve transformation in terms of creating sustainable and real values.Dongdaemun Design Plaza (DDP): A Hub for Art, Design, and Exhibitions
What is Dongdaemun Design Plaza (DDP)? DDP was designed by the world-renowned architect Zaha Hadid. It serves as a space where design trends are shared, promoted, and initiated. It also provides a platform for cultural exchange, offering visitors diverse and enriching experiences.Design 2.0 Design Policy and Future Strategies
I am honored to be speaking with Thomas Heatherwick and Shigeru Ban and I think the interesting designs of Lee Dal-woo was a good stimulus. I will. I will now think again about the actions to be taken by a big city like Seoul Metropolitan Government. My presentation will be about the fun city with vitality, Seoul. I will be presenting in the order of 5 Vision Principles that were carried out.
Special Interview: Joanna Frank
At the Center for Active Design (CfAD), we translate rigorous public health research into practical tools to support healthier buildings and communities. Decades of research have demonstrated that our built environment—or the buildings, streets, and neighborhoods where we live, work, play, move, study, relax, pray and socialize—has a major influence on our health and well-being. The design, maintenance, and governance of cites shape our daily experiences, and the COVID-19 pandemic has further reinforced this understanding that public health is a cornerstone that enables the functioning and strengthening of our society.
How about running after work? The Runner’s Station opens at Yeouinaru Station, the holy land for runners
- On the 21st (Tue), the opening of ‘Subway Station Innovation Project – Fun Station No.1’ - Utilizing spaces of two floors of the station, around 60 storage lockers, changing rooms, power rooms, and experience zones will be created - Operating various experiential programs such as stretching, posture correction digital coaching , and running course ranking boards - Starting this year with stations like Jayang, Ttukseom, and Sindang, plans are underway to add 10 more Fun Stations including City Hall and Munjeong Stations next year
The Process and Outcomes of the COVID-19 Design Challenge
Insights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.
2023 Seoul Design International Forum: New Universe, Docking Seoul
Seoul Design International Forum! Do you know about the Seoul Design International Forum? The Seoul Design International Forum is held every year, and it is a huge venue for expanding our view of design and moving in a better direction around the city. In the meantime, we have moved toward forming a consensus and spreading awareness of social problem-solving design through excellent policies such as social problem-solving design, universal design, and sharing success stories and know-how to improve citizens' lives, enhance city values, change citizens' daily lives, and experience concrete examples.
3rd Pre-forum for 2022 Seoul Design International Forum Part1
TALK 1. Value of custom public design that is easy to understand and is convenient