We are pleased to share the highlight video of the 2025 Seoul Design International Forum (SDIF 2025), held on September 19, 2025 (Fri) at the Multipurpose Hall of Seoul City Hall.
Under the theme “Attractive City of Seoul: Designing a Better Global Life,”
global design experts gathered to share insights and discuss Seoul’s design vision and future.
Relive the inspiring moments through this video.
[Abstract] Designing Cities for People & Planet: From Vision to Impact
• Brief introduction of our mission at Gehl (Making Cities for People), incl. working for cities and communities to be equitable, healthy and sustainable places for all. • Argue why urban design must shift from infrastructure-led models to human-centered approaches and call for holistic approaches that not only aim at good design of public spaces but also contribute to greater societal goals. • Today a stronger focus on “all life”/our planet the past couple of years to enable climate action and impact, though our approach to planning and design and “old” principles remains the same and are just as relevant today. • Across the world, we’re in a time of poly-crisis (climate change, energy transition, urban security) and since 70% of the world’s population will be living in cities by 2050, we need a new urban approach. • Helle will argue about the need for climate-aligned urbanism and that we at Gehl dare to believe that averting the worst of climate change can bring out the best in cities. • Illustrate how this will impact and change the way residents move, consume and live – with more time in active mobility together, more sharing of resources and more shared spaces.
The Innovative City for the Next Generation(the MZ Generation): Advancing Towards Ultra Connectivity and the Real World
This forum is an inspiring time for myself as well. Until now, we carried out discussions under the theme of the types of spaces that can act as the main characters and about relevant humanizing activities. In this session, we will talk about the perspective where we are the protagonists. Do you happen to know this song? ‘I love to play all day. Come join me, all my friends’. Do you know what it is? Yes. It is Pororo. What would have happened if we had children in this space? They would have disappeared as soon as we started because they would have said ‘This is not fun. I’m bored’. When we think back on our childhood, children could play all day long wherever they were as long as they had three things. The three things are playground, toys and friends.
City, Design and AI
What should a city in the age of artificial intelligence aspire to be and what value should it provide to its citizens? This talk provides a comprehensive view of how artificial intelligence (AI) technologies are redefining how cities function and transforming the lives of their citizens on a deeper level. Today's rapidly evolving artificial intelligence is more than just a technology, it's revolutionizing society as a whole. However, how these changes are specifically realized in urban environments and how they should be integrated into the daily lives of citizens is still an area that needs further exploration. This talk will explore how artificial intelligence technologies can substantially improve urban environments and provide meaningful value to both individuals and communities. It will analyze the current state of AI's development and future possibilities, exploring not the technology itself, but the design potential of the technology - how it can evolve to focus on human connection, empathy, and convenience. Furthermore, it will share insights and lessons we can learn from examples of cities and countries around the world that are already using AI to revolutionize the way cities function. This talk will provide an in-depth discussion of how the future of AI can transform our cities into smarter, more livable spaces, and point the way forward for creating citizen-centric cities. In this new era driven by AI, cities need to rethink their role as platforms to enhance the lives of their citizens, not just adopt technology.
Reflections on Our Urban Design Efforts for the Post COVID-19 Era
In 2020, the COVID-19 pandemic is presenting new challenges to the world. According to the official statistics of the World Health Organization (WHO), there are currently 42,966,344 confirmed cases and 1,152,604 deaths in 219 countries and territories. In Korea, the cumulative number of confirmed cases has reached 26,043 and the death toll has reached 460. Although there are still many difficulties in our society, the response method to COVID-19 is receiving relatively positive evaluations. Quick epidemiological investigation, centralized administrative processing, and flexible financial management are frequently cited as the success factors of the so-called “K-Quarantine”. Planning and collaboration with the private sector, rigorous contact tracing, a flexible health system and government-led communication are key factors in controlling the coronavirus. The central government shows strong leadership and works closely with local governments and private organizations to carry out tasks quickly and efficiently. Our society and bureaucratic organizations are very accustomed to this, and perform effectively. This leads our city, which was built in a top-down, large-scale development method in an era of rapid growth, to reflect on recent urban design efforts that seek design solutions in a bottom-up, resident-participatory, small-scale regeneration method from a different angle. The so-called 'slow & bottom-up' discourse of 'step by step led by residents' in various similar project sites of the government that has changed names over the past 20 years was a very difficult investigation to realize. A number of projects such as living soc, smart city, and green remodeling are still being carried out rapidly under the leadership of the administration. As confirmed by the success factors of K-Quarantine, among the things our society is good at and can be proud of, is a quick and efficient administrative system led by the government and a fast space solution led by experts. What compromises must be sought to paradoxically establish a new, time-consuming, participatory urban design approach while taking advantage of the fast solution finding and implementation of the central government-led top-down system? The successful experience of K-Quarantine is something to be thankful for, but it is inevitable that attributes such as strong administrative power, promptness, control, and personal sacrifice collide with various basic values such as democracy and human rights inherent in resident participatory urban design planning. How can you mediate such aspects? We try to find answers to these questions.
New Challenges in City Design to Post-COVID
At a time when the world is thinking about the form of cities to come after Corona, we need to think about how cities should be constructed from a more comprehensive perspective. In addition to the challenges triggered by the coronavirus, the problem of climate change, which must be approached from a particularly long-term perspective, is an area that cannot be prevented or treated, and is a topic that needs to be found through continuous problem-solving, dialogue, and discussion. How should we respond to the problem of climate change that all cities face in the future and must solve in the long term? We would like to discuss six issues on climate change to be announced at the 26th UN Climate Change Conference (COP26).
Public Space and Design for Everyday Lives of Citizens
City is an inevitable space of life for the modern people. The skyline that we are currently experiencing, the plaza, parks, natural environments and so forth are mostly the result of the city plan that was systemized in the past, and until now, the urban space was planned to play its role in line with the usage that was planned and defined based on function. Various parts of cities that achieved industrial competitiveness by prioritizing efficiency and economics is far from ‘user-centric approaches’ and achieving ‘sustainability’ that is the focus of today’s society. Future city should be restructured into a space that can enable exchange and circulation based on the needs and the thoughts of citizens or stakeholders of local communities, and aged spaces and the environment should be improved to resolve urban issues.
Picnic Pool Experience in Ichon Hangang Park for Everyone
Are you aware of the 2024 Seoul Design International Forum happening on November 27th (Wednesday)? The forum will be held under the theme "Designing the City of the Future: The Future of Sustainable Cities and Design," focusing on urban design for the city of Seoul and its citizens.
The Process and Outcomes of the COVID-19 Design Challenge
Insights and Applications for the Post-Corona Era; The start of a design challenge related to COVID-19 Design has great power. Design has the power to motivate people to do many things, such as taking action, creating products and services that make life simple and rich, and deriving a whole new experience. Designers basically carry out design work assigned to their organizations, but in addition to these daily tasks, they have the power to solve the world's biggest problems. I expressed these ideas in the keynote speech last August at the Design for America Summit, where I urged designers to solve the biggest challenges facing the international community through a bold approach. And it wasn't long before the COVID-19 virus outbreak, which had effects worldwide. I thought that there must be a solution that designers can bring to meet the huge challenge of the Corona crisis. After discussing how we should contribute to this challenge by making a difference together with like-minded people like World Design Organization’s Srini Srinivasan and Rebecca Breuer and Liz Gerber of Design for America, we decided to launch the COVID-19 Design Challenge and bring the designer community together. Our starting point was to reach out to designers in each community and ask them what challenges they might face with COVID-19. Altogether, there were over 180 challenges, and they were recorded on Post-it notes and categorized according to themes. We grouped the related ones together and marked them on the priority grid in order of high impact and urgency, considering whether it is a task we need to address, what impact it will have, and whether it can affect urgency and resolution.
Exploring the concept of social problem-solving design and its value, and evolutionary direction
Societies around the world are increasingly facing more diversified and complicated problems (e.g.: social structure and policy, climate change, chronic infectious diseases, inequality, etc.). And recently, in addressing these social problems by developing an actionable solution through collaboration with stakeholders, “social innovation” is emerging as a useful concept, and the use of human-centered participatory design approach is emphasized as a practical methodology to execute this concept. Unlike the conventional supplier-centered innovation that involves a top-down approach, these concepts focus on a bottom-up approach that emphasizes social connectedness, and the role of design as an elaborate problem-solving tool is critical in implementing these concepts.
Monthly <Design> Sep Issue. The Charm of Cities Told by Designers: SDIF 2025
The Seoul Metropolitan Government has made continuous efforts to build a city where design becomes a standard for everyday life. Starting with “Design Seoul 1.0” in 2009, the city expanded its strategies through “Design Seoul 2.0” and various design policies. Now, in 2025, Seoul presents a new vision for enhancing the city’s global appeal and charm through the theme “Attractive City of Seoul: Designing a Better Global Life.”
From Ideas to Implementation, Transforming Limits into Opportunities in Design
There is a slogan pursued by the design studio, Maum Studio. The slogan is Love, Play and Heart. We emphasize this slogan because Maum Studio believes that ‘ideas are equivalent to stories’. Today, I would like to take the time for us to all resonate about how story-based anecdotes implemented in Maum Studio started small and grew to become bigger. Against this backdrop, I would like to introduce the projects of Maum Studio centering on various keywords.
Special Interview: Ezio Manzini
To answer this question a premise is need. To do it, I refer to what I wrote a decade ago1) : in a fast and profoundly changing world, everybody designs. ‘Everybody’ means not only individual people, groups, communities, companies and associations, but also institutions, cities and entire regions; and ‘design’ means that, whether they like it or not, all these individual and collective entities are forced to bring all their designing capabilities into play to devise their life strategies and put them into practice. The result of this diffuse designing is that society as a whole can be seen as a huge laboratory in which unprecedented social forms, solutions and meanings are produced and social innovation is created. Therefore, to discuss “What do you think the city government should do to improve the value in the cities and in the lives of their citizen through design” we can refer to two types of design skills: (1) that of experts (expert design) and (2) that potentially widespread among citizens and citizen organizations (widespread planning). It follows that, for cities, the main objective should be to promote the design capabilities that are widespread in citizens and in their organization. This is the way to release the energies that exist in the city. To do this it is necessary to develop a new type of governance which could be called collaborative governance. In this framework, the role of design experts should be to activate and support the capacities of citizens and their organizations to be active and to use their widespread design potential.