Monthly <Design> Sep Issue. The Charm of Cities Told by Designers: SDIF 2025
Category related contents
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[Special Discussion] Landmarks, the Engine of Urban Competitiveness
[Chair] We are joined by three key figures closely associated with the design city Seoul and its central hub, DDP (Dongdaemun Design Plaza). DDP has now undoubtedly become a global landmark. First, we have Mayor Oh Se-hoon of Seoul, who oversees the city’s transformation into an attractive design-centered metropolis, including the establishment of DDP. Next, we are joined by Prof. Dr. Peter Zec, Chairman of Red Dot, who officially designated Seoul as the World Design Capital in 2010 during his role as the founding chair of WDC. Lastly, we have Craig Kiner, Associate Director at Zaha Hadid Architects, who was the lead architect of the DDP project. -
Creative Design for Social Problem Solving and Social Responsibility Therethrough
The top 10% of the world's population are able to spend $10 a day (about 10,000 won). This means that the other 90%, being unable to spend $10 a day, are very poor. 80% of them spend only about $2 a day. Design is not about making things pretty and beautiful to increase sales, but about finding and solving problems in a certain situation. Solving problems in an innovative and creative way is an essential part of design. Which group has more problems in life: the 10% of the population who can spend $10 a day or the 90% who can't? The 10% of people have issues with desires, and 90% have issues with needs. In other words, 90% of people have problems that are directly related to survival and they need to be considered more seriously. But 99.9% of designers only design for the top 10%. The real social problem is to leave it alone and only engage in the problem of fueling human desires. -
[Session2] Design with 10%
Hello. I’m Byungsu KIM from Missionit, giving the final presentation. When we say “design for the 10%,” you may wonder who that 10% is and what that number means. If you listen through to the end, I will explain it well. -
[Abstract] Design Connecting People, Cities, and the Future: Focusing on Seoul’s Design Policies
The Seoul Metropolitan Government has implemented “people-centered design” that citizens can tangibly experience in their daily lives, and “creative design” that enhances the city’s attractiveness and global competitiveness. Looking ahead, it aims to advance toward “future-oriented design,” opening new pathways to address the pressing global challenges of climate change, digital transformation, and shifting lifestyles. -
The value of experience design that drives city brands
We establish relationships with brands through certain experiences, and all people are connected to brands. A brand, in itself, signifies the internal standard and pillar of external practice, and branding refers to proving the reasons for existence and the uniqueness of the subject, creating and protecting principles and standards, and practicing these to live independently within a relationship. -
Designing Safety Content That You Want to Keep It on Your Desk
It is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.
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Smart Home's Directions in Untact Society
Due to the contagiousness of the COVID-19 virus, the number of infected patients is increasing, and the resulting decline in social interactions is leading to a global economic crisis. Social distancing means that face-to-face contact with others is considered dangerous, and recommends staying at home as much as possible and refraining from outside activities such as going to work, eating out and shopping. The crisis of COVID-19, which is ongoing, is urging the transition to a non-face-to-face culture and society. Housing in the non-face-to-face society needs to be redefined with a new concept and function. Nowadays, when we think that a smart home can offer the possibility of an alternative, we understand it as a house that can provide convenience in our lives based on cutting-edge information and communication technology. However, this definition of a smart home is rather clichéd and indistinct, and I don't think it accurately describes the essence of a smart home. In the 1990s, there was already an intelligent home, and in the 2000s, the term ubiquitous home was used. In the 2010s, the smart home appeared, and they are all defined and used with almost the same concept. If the “homes” mentioned above have passed without becoming reality, can a smart home, which is being developed with the same concept, be an alternative in this era? -
Mini studios for meditation at the center of busy city; Calm City & BEtime in New York
Everyone wants to live well, mentally, and emotionally, and build and maintain healthy relationships with families and other people in life. Also, people value intangible achievements in life and strive to live a better life each one desires. Unlike in the past when people wanted to have more material wealth, indicators for “living well” have changed, so people in modern society started to recognize the importance of balancing material wealth and emotional wealth, which increases attention on how to live well and plan well for the end of life. In addition, the world’s population is aging quickly and causes various social problems including a change in the demographic structure, family breakdown, increase in single-person household, etc. and new controversies arise, which is shedding a light on not only living well but also dying well, a concept around better quality of death at the final moments of life. In Korea, the concept of dying-well or well-dying was discussed as part of living well which was one of 30 major programs proposed for the study to establish a Basic Plan of Social Problem-Solving Design of Seoul Metropolitan City (2021-2023). The proposal established a master plan of key projects about developing a probe-kit that would facilitate reflection on past moments in life and digital content and improving citizens' mental health, and Seoul City is working with various institutions to promote “dying well” in the society to help citizens prepare for a meaningful end of life. -
[Panel Discussion 2] Designing for a sustainable future
[Chair] Welcome everyone. Today's session topic is 'Design for the Future.' The presentations we've heard from our speakers have been very insightful, covering various aspects that affect both our current lives and future existence. In this panel discussion, we would like to discuss with our session speakers and panelists how various digital innovation technologies, including artificial intelligence, are impacting our public services and product design. Furthermore, we'd like to exchange views on how these changes will guide urban life and our daily existence. -
The Direction of the Design in The Age of New Normal ‘To Empathize with Costumers and Design New Connections through Design Thinking’
Due to the impact of the COVID-19 pandemic, social systems that operated through human connections fell into sudden stagnation. The free and flexible daily life of citizens was controlled and limited, and the operating speed of the existing system was significantly lowered, increasing the inconvenience and difficulties of citizens. In the midst of the COVID-19 crisis that no one expected and could not prepare for, members of society are showing some results by designing and implementing devices that can promote social connection in order to break through the disconnection and resulting inefficiency. It is necessary to think about the impact of these attempts on the lives of citizens and the sustainability of these connections. -
2023 Seoul Design International Forum for Urban Design for Humans - Humanising Cities: Humans • Design • Cities
At first glance, I thought the topic of the forum was very ironic. Why this topic? When 'humanizing' is interpreted, it means 'a city from a human/human perspective', and the fact that it reminds us of this proposition, which was taken for granted, can also be interpreted as showing that there have been shortcomings and regrets in becoming a 'human-centered city'. am. In that respect, the 2023 Seoul Design International Forum, held at the multipurpose hall on the 8th floor of the main building of Seoul City Hall on September 14, was meaningful in reaffirming the value standards and basic discourse for urban design. This event, which was held simultaneously online and offline, consisted of lectures by seven speakers over five hours, and talks in which all speakers participated. This year, Thomas Heatherwick, founder of Heatherwick Studio, Shigeru Ban, a famous disaster architect, and architect Mijin Yoon, dean of Cornell University and co-representative of Höweler+Yoon Architecture, who has worked on many public design projects, participated. Domestic speakers included Choi So-hyun, head of Naver's design and marketing division, Maum Studio CEO Lee Dal-woo, and Unique Good Company co-CEO Song In-hyuk. -
Reflections on Our Urban Design Efforts for the Post COVID-19 Era
In 2020, the COVID-19 pandemic is presenting new challenges to the world. According to the official statistics of the World Health Organization (WHO), there are currently 42,966,344 confirmed cases and 1,152,604 deaths in 219 countries and territories. In Korea, the cumulative number of confirmed cases has reached 26,043 and the death toll has reached 460. Although there are still many difficulties in our society, the response method to COVID-19 is receiving relatively positive evaluations. Quick epidemiological investigation, centralized administrative processing, and flexible financial management are frequently cited as the success factors of the so-called “K-Quarantine”. Planning and collaboration with the private sector, rigorous contact tracing, a flexible health system and government-led communication are key factors in controlling the coronavirus. The central government shows strong leadership and works closely with local governments and private organizations to carry out tasks quickly and efficiently. Our society and bureaucratic organizations are very accustomed to this, and perform effectively. This leads our city, which was built in a top-down, large-scale development method in an era of rapid growth, to reflect on recent urban design efforts that seek design solutions in a bottom-up, resident-participatory, small-scale regeneration method from a different angle. The so-called 'slow & bottom-up' discourse of 'step by step led by residents' in various similar project sites of the government that has changed names over the past 20 years was a very difficult investigation to realize. A number of projects such as living soc, smart city, and green remodeling are still being carried out rapidly under the leadership of the administration. As confirmed by the success factors of K-Quarantine, among the things our society is good at and can be proud of, is a quick and efficient administrative system led by the government and a fast space solution led by experts. What compromises must be sought to paradoxically establish a new, time-consuming, participatory urban design approach while taking advantage of the fast solution finding and implementation of the central government-led top-down system? The successful experience of K-Quarantine is something to be thankful for, but it is inevitable that attributes such as strong administrative power, promptness, control, and personal sacrifice collide with various basic values such as democracy and human rights inherent in resident participatory urban design planning. How can you mediate such aspects? We try to find answers to these questions.