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[Abstract] Design with 10%
<Bridging the Gap of Experience> The gap of experience refers to the disparity that arises in the process of using products and services when designers and users come from different backgrounds and life experiences. Can a designer ever fully understand the user? If it were a product made solely for oneself, perhaps it would be possible. However, in designs intended for others—especially for the majority—it is almost impossible for a designer to completely understand all users. The smaller the experience gap, the higher the level of user satisfaction. This is because the better a designer understands the user’s circumstances and context, the more accurately they can create what the user truly needs. Conversely, when the gap is large, it is difficult to satisfy users. Therefore, the designer’s goal must be to reduce the gap of experience. -
2022 SDIF_Promo Video
2022 SDIF_Promo Video -
In the DDP where the Seoul Design International Forum was held, let's feel Seoul's own public design!!
The Seoul Design International Forum is held annually, and last year, the 2022 Seoul Design International Forum was held under the theme "DESIGN x Seoul: How Design Enrichs the Future." The SDIF Seoul Design International Forum offers insights on how various designs and designs can be combined with municipalities such as welfare, culture, and transportation to strategically promote collaboration within an organization and advance the overall level of service in a municipal administration. -
Seoul Enhances Urban Aesthetics by Integrating Art Across the City
- Creation of "Attractive Fences" featuring illustrations around long-term construction sites, such as Aeogae Station and the Namsan Gondola project. - Works by renowned illustrators like Subsub, CUNA, and Glory showcased. - Collaboration with L’Oréal Korea to display artworks by disabled artists on the covers of Seoul-style street trash bins. - The city remarked, “We aim to highlight Seoul's charm by incorporating art into urban spaces. Look forward to various street installations at the end of the year and the start of the next.” -
Universal Design City, Seoul
The city of Seoul started an urban design project in 2007. Within the signage maintenance project, public facilities that were chaotically installed on the streets were integrated, and efforts have been made to transform Seoul into a cleaner and more sophisticated city. The Seoul Design Olympiad, held from 2008 to 2010, was a comprehensive design festival that showed the will and vision of Seoul to challenge beyond design. In 2009, the Seoul Design Foundation was established to support projects such as the operation of the DDP, design research, commercialization, and international events. In 2010, Seoul was selected as the ‘World Design Capital’. ‘Seoul Design Week’ has been held yearly since 2015, to revitalize the design industry by holding conferences, expositions, exhibitions, and markets. -
Impact Business Design for Social Ventures
Partner of starting social ventures, Sopoong When we face certain problems in our daily life or when social problems arise, the government solves them, or non-profit organizations and companies solve them. Someone has to pay attention to the problem and develop and disseminate a solution. Can the government do all this? Problems can be solved by institutions and policies, or they can be solved by products and services. It can be a public service, or it can be a product or service that needs to be paid for. I would like to think about the ‘company’, which is the entity that makes these products and services.