From First Class to Coach
SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







[Special Discussion] Soft City, Global Design Seoul!
[Oh Se-hoon] I would like to sincerely welcome Ms. Helle Søholt from Denmark and Mr. Uwe Cremering from Germany to Seoul City Hall. The Seoul Metropolitan Government has set “Walking Together with the Vulnerable” and “Enhancing Urban Attractiveness” as its core goals. Through these efforts, we are striving to become one of the world’s Top 5 cities in terms of global competitiveness and quality of life. At this point in time, I find it very meaningful to have this conversation with both of you on the theme of design.Picnic Pool Experience in Ichon Hangang Park for Everyone
Are you aware of the 2024 Seoul Design International Forum happening on November 27th (Wednesday)? The forum will be held under the theme "Designing the City of the Future: The Future of Sustainable Cities and Design," focusing on urban design for the city of Seoul and its citizens.The Convergence of AI and Design: Organizational Culture, Personalization, and Ethical Leadership
This talk discusses the impact of AI on organizational culture and product design, highlighting the need for designers’ involvement in the early stages of design. Additionally, it explores privacy and ethical issues arising in AI personalization services, using on-device AI technology as an example, and examines the role of design leadership in balancing corporate profits with the preservation of human-centered values.Seoul to Promote Nationwide Collaboration with Metropolitan Governments through Design
- Seoul to provide its design development expertise and outputs to metropolitan governments across Korea - Support initiatives include matching design advisory groups, participation in development processes, provision of iF Design Award-winning "Fun Design Chairs," and joint project development - Applications open until Friday, May 16th, 2025 - Initiative aims to promote a governance model for the social co-utilization of Seoul’s design assets
City for Disabilities going for tour and culture
From the point of view of mobility-impaired wheelchair users, barrier-free design and universal design are quite different. As Korea is heading towards becoming an aging society, it is expected that the demand for accessibility will increase. The gap must be filled through the application of universal design. Urban life for the mobility-impaired The way in which the mobility-impaired people use the city is very different from that of the non-disabled people. Typically, there is a difference between infrastructure and daily needs. Because disabled people using wheelchairs have difficulty using public transportation, it is common either to use an adaptive taxi that can accommodate a wheelchair or to reduce the frequency of going out. Therefore, mobility is limited, and long-distance movement is impossible, so connection between regions is significantly reduced. Most mobility-impaired people have a great fear of moving out of their place of residence. There are also differences in the way they move. Many older subway stations do not have elevators because the anti-discrimination laws did not apply in the past. In fact, it's only been a few years since wheelchair users have actually been able to ride the subway since related laws such as the Americans with Disabilities Act (ADA) started to take effect. Stairs were removed, escalators were installed, and facilities were installed to allow wheelchair users to move between floors. In addition, there is a problem in that information about the location display of the disabled toilet or elevator is not properly given due to lack of awareness of the versatility of the information acquisition method. This is usually a problem caused by the fact that supplier-oriented guide signs are made, and people with mobility difficulties, travelers with language barriers, and tourists with difficulties feel the inconvenience.Architect in action, Shigeru Ban: The power of space and architecture
Can designers help humanity? I've had this thought before. If the Earth enters a post-apocalyptic era (like the destruction of the Earth or the end of humanity, which appears quite often in movies), only a small group of people who are essential for the survival of humanity can take shelter, cab architects or space designers should join that group? This is also a light question about whether architects or space designers are doing the work necessary for our society and humanity. Of course, my personal opinion is that they should join the group. First of all, it would be difficult to create a shelter without an architect or space expert. Otherwise, wouldn't the place become a crucible of chaos? The subtitle of the book <Paper Architecture in Action> (2019, Minumsa publishing) written by Japanese architect Shigeru Ban is ‘What can architects do for society?’ From the public's point of view, rather than from the fields of architecture, space, or design, architecture is a tangible entity that creates the landscape of a city. Most people recognize architecture as a landmark, a base, or something that symbolizes something. The lifespan of architecture is also quite long, or more accurately, it should be long, so the experience of architecture is difficult to be fragmented or specific.[Special Interview] Prof. Dr. Peter Zec
As someone currently traveling across Asia, could you share your thoughts on what you find most inspiring about Seoul’s design compared to other cities in the region? I think Seoul has developed very strongly in the last decades and I would compare the designers from Seoul and from Korea with the designers from Italy.Mini studios for meditation at the center of busy city; Calm City & BEtime in New York
Everyone wants to live well, mentally, and emotionally, and build and maintain healthy relationships with families and other people in life. Also, people value intangible achievements in life and strive to live a better life each one desires. Unlike in the past when people wanted to have more material wealth, indicators for “living well” have changed, so people in modern society started to recognize the importance of balancing material wealth and emotional wealth, which increases attention on how to live well and plan well for the end of life. In addition, the world’s population is aging quickly and causes various social problems including a change in the demographic structure, family breakdown, increase in single-person household, etc. and new controversies arise, which is shedding a light on not only living well but also dying well, a concept around better quality of death at the final moments of life. In Korea, the concept of dying-well or well-dying was discussed as part of living well which was one of 30 major programs proposed for the study to establish a Basic Plan of Social Problem-Solving Design of Seoul Metropolitan City (2021-2023). The proposal established a master plan of key projects about developing a probe-kit that would facilitate reflection on past moments in life and digital content and improving citizens' mental health, and Seoul City is working with various institutions to promote “dying well” in the society to help citizens prepare for a meaningful end of life.
We Solve Problems Around Us on Our Own! (1)
Citizens are the people who best know the various discomforts experienced while living in a city. There is a limit for public officers and administrative experts who try to close the distance to solve the problems felt by the citizens. In 2015, the SMG introduced “design governance” as a public design project to receive reports from people on public problems and improve the problems with a team comprising citizens, experts, and businesses. All the progress and outcomes of the project were made public on the website to be spread and utilized flexibly.Save the Whale in the Plastic Cup! Campaign in Cheonggyecheon for Earth Day
- Ahead of Earth Day, the “Goodbye Plastic Seoul” campaign will be held around Cheonggyecheon from Friday, the 19th. - Installations such as the “Whale Spewing Plastic” augmented reality (AR), fountains, and whale sculptures will be set to evoke empathy and encourage participation. - The city hopes that this campaign will increase the number of citizens participating in reducing plastic usage in their daily lives.
SIDF 2022_Forum registration
Warmest greetings from Seoul, Korea! We cordially invite you to join 2022 Seoul Design International Forum to be live-streamed at 13:00-18:00 on October 5, 2022(KST). Click here to convert the time and date of the forum into your time zone.
Impact and evaluation in designing social innovation
What is the most important agenda in social innovation design? This island metaphor (image) is useful to think about designing. This metaphor helps us to pay attention to both the visible things at the surface, like design products, materials, methods and technologies, and also the invisible things under the water, like values, behaviours, mindsets and worldviews. Designing is a way to make what is invisible under the water, visible. For designing that pursues social outcomes, it is very important to pay attention to people’s values, behaviours, mindsets and worldviews under the water, and undertake designing that materalises what people regard as valuable outcomes for their social well-being. When designing social innovation, this also means listening to local communities and residents, and understanding what matters to them that may be invisible, under the water, and collaborating with them to materialize those values as outcome of designing. There are various tools, methods and approaches in design that are used to achieve those social outcomes together.