From First Class to Coach
SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







SPEAKER: Thomas Bade (CEO and founder of the Institute for Universal Design in Munich)







[Session 1] Invisible Landmark
[Chris van Duijn] Returning from AI to Human Intelligence Good afternoon. After artificial intelligence, back to human intelligence. Feeling like going back in time a bit perhaps. It's a bit of a mashup of the last subject that Professor Dr. Zec kind of was talking about: existing and new. It's about the landmark that Craig explained in detail, but also, it's about human connection.
A Study on the Application of Universal Design for Urban Mobility of Buses - Seoul Design Foundation
The 'Universal Design Application Study for Urban Mobility of Buses', a collaborative study by Seoul Design Research Center’s TBS Research Center, Professor Young-Jun Koh of Seoul National University of Science and Technology and Professor Min-Hyeon Choi of Sungshin Women's University, started in June 2016 is expected to run until December 2016. The study aims to apply universal design principles to buses, bus stops, and bus operation information, establish a future bus service scenario study, and to study universal design in smart bus usage information. The ultimate goal is to generate universal design guidelines for buses and bus stops, universal design guidelines for operation information services, and near-future bus service scenarios. This study was based on preliminary studies including, 'Criteria for standard low-floor bus model (Ministry of Land, Infrastructure and Transport, 2016)', 'Accessible bus stop design guidance (Transport for London, 2014)', 'Japanese standard specification low-floor bus guideline', 'LinkNYC (New York, USA) as well as 'Maps related to domestic and foreign bus use'. In order to identify the applicable factors, domestic and foreign bus usage surveys were conducted, by visiting Seoul, Japan (Fukuoka, Kyoto, Osaka), and London, UK. Bus stop facilities, and operation information at bus stops were the subject of the survey. In the case of domestic buses, it was found that the vertical handle in front of the wheelchair user area of the bus creates difficulties for wheelchair movement. The wheelchair lift operation sequence was difficult to understand as the instructions were only given in text. It was found that electric wheelchairs could be dangerous because they could not be fixed to the bus.
[2023 Seoul International Design Forum] Environmentally Characteristic Space, Maeumpul Seoul Metropolitan Mullae Youth Center
Hello! I am Park Jun-hee, a supporter of the 2023 Seoul Design International Forum. First, let's learn about Seoul Design! What is Seoul Design? Seoul Design is Seoul's vision for design, which responds to the challenges facing communities due to various global issues. It aims to enhance the city's competitiveness and ensure that everyone can live a happy life. Seoul Design develops creative and sustainable design solutions to address various problems faced in everyday life. It creates a safe, convenient, and inclusive urban environment. It is truly amazing that Seoul is leading the world with its design that reflects innovative technologies and the city's unique characteristics. By creating more distinctive design content in everyday life, Seoul Design satisfies the senses of citizens and provides memorable experiences, which in turn enhances the city's appeal. Through events that carry such meaning and content, Seoul Design aims to create a design community where experts, businesses, and citizens can participate and collaborate together.
3rd Pre-forum for 2022 Seoul Design International Forum Part2
TALK 2. Values in daily lives that were changed by the public design
Universal Design in the Era of Digital Transformation - Creating a World for All Digital Transformation for Universal Design - Inclusive World
Unlike in the past, the concept of 'disability' is today recognized in accordance with aspects of information accessibility and social context. Many problems can be solved through technology. If accessibility is not considered continuously while creating a new environment, people will feel new disabilities, and to prevent this, accessibility, interaction, and cultural change must be considered. Microsoft's mission is to empower every person and every organization on the planet to achieve more. Just as in the past Microsoft made it easy for people to access information and the Internet through PCs, its direction now is to help people achieve more than ever before through technology. In terms of increasing the accessibility of information by providing software services to all organizations and everyone, it can be seen that this is in line with the purpose of universal design. When we approach the concept of disability, we think of individual health and physical condition first, but disability differs from general interactions and does not represent physical characteristics or health conditions. Of the many people with disabilities, 70% are visually impaired. In addition, in the United States, about 26,000 people each year have a permanent disability due to bodily injury, and some suffer temporary discomfort due to injury. Therefore, since disability is not determined and applicable by physical conditions, but can be experienced temporarily or contextually, design should be developed and services should be prepared according to these situational criteria. There are over 1 billion people with disabilities on the planet. On top of this, as we are entering an aging society, in the future, more people may face a situation in which they need to work in a different environment or access information. Therefore, accessibility should be considered from a long-term perspective. Microsoft has already developed accessibility and high-contrast screen features in Windows since the early days of Windows in 1990, and will continue to do so in the future.
[2023 Seoul Design International Forum] Enjoying nature and the leisure of life in the heart of Seoul, “Open Songhyun Green Plaza Soul Drops Bench”
Hello everyone! I am Choi Jiwon, who has been active as a supporter of the [2023 Seoul Design International Forum (SDIF)]. I am a person who is interested in spaces and lives that give people healing and leisure as innovative ideas in the public realm. I applied for the supporter with a strong will, and I am grateful that I was accepted. From now on, I would like to introduce you to the “Seoul Design” that allows you to take a break from your busy daily life, refresh the world, and enjoy a human-centered city and life, and “public design places” that reflect Seoul Design. What is Seoul Design? Seoul's design vision is to address the challenges facing communities around the world and to enhance the city's competitiveness and create a happy life for everyone. Seoul Design is based on four principles: First, it develops creative and sustainable design solutions to solve various problems encountered in daily life, creating a safe, convenient, and mutually beneficial urban environment. Second, it leads the world by reflecting innovative technologies and the unique characteristics of the city through design. Third, it increases the number of distinctive design contents in everyday life, satisfying the emotions of citizens and providing an impressive experience to attract the city's charm. Fourth, it aims to create a design community in which many people, including experts, industry, and citizens, participate and think together.A city that everyone wants to visit and live in - Design Seoul 2.0
It is quite interesting that the English word ‘space’, which means ‘universe’, also means space. For a long time, philosophers have also interpreted the universe as one of ‘space.’ If the place commonly referred to as ‘space’ is not limited to places with physical walls or boundaries such as houses, schools, offices, and cafes, then ‘cities’ can also be seen as the space in which we live. In that respect, urban design is close to spatial design in a broad sense. Because we all live within the city, setting boundaries and stepping on the land. The appearance of various parts of the city is also the appearance of our space and the way we live.
Design Seoul 2.0 Design Policy and Future Strategies
What projects does the Seoul Metropolitan Government pursue to create a ‘fun and vibrant city of Seoul’? The Seoul Metropolitan Government is actively pursuing the 「Design Seoul 2.0 Project」 in its endeavor to establish ‘Seoul as a fun and vibrant city’. This comprehensive plan focused on propelling Seoul into a top 5 global city characterized by an abundance of vitality and charm. The objective is to create a city that is cherished by global citizens, a city where the creativity of its citizens is fully realized, and a city that adheres to global standards while preserving Seoul’s unique identity. To achieve this vision, ‘Active Seoul’ is based on five principles which are empathetic, inclusive, contribution, resilient, and sustainable design. The following is an overview of project initiatives. ① Empathetic design that feels pride and pleasure in the uniqueness of Seoul. ② Inclusive design for everyone. ③ Contribution design created by citizens and businesses together. ④Resilient design responsible for the safety and health of citizens. ⑤ Sustainable design that saves the environment and economy. Further details of the project will be outlined based on these five principles.Seoul Forest Welcome Garden Opens: Families, Couples, and Friends Gather for a Little “Sky Fun”
- Following last year’s installation at Boramae Park, the Seoul Forest Welcome Garden is set to become a new urban healing space for citizens. - Framed by overlapping layers, the garden opens up scenic views of the sky, offering a restful place in the city to pause and enjoy quiet “sky-gazing.” - With a flexible layout, including movable bench facilities, the space can also serve as a multipurpose cultural plaza for busking, workshops, and other programs. - Featuring Seoul’s 2026 Color, “Morning Yellow,” the garden creates a distinctive nighttime landscape through light and is expected to become a symbolic landmark of the fair.Monthly <Design> Sep Issue. The Charm of Cities Told by Designers: SDIF 2025
The Seoul Metropolitan Government has made continuous efforts to build a city where design becomes a standard for everyday life. Starting with “Design Seoul 1.0” in 2009, the city expanded its strategies through “Design Seoul 2.0” and various design policies. Now, in 2025, Seoul presents a new vision for enhancing the city’s global appeal and charm through the theme “Attractive City of Seoul: Designing a Better Global Life.”
Citizen Participation is Key to Social Innovation in Future Cities
On March 31, 2022, the 1st preliminary forum of Seoul Design International Forum hosted by the Design Policy Bureau of the Seoul Metropolitan Government was held online. Out of the three speakers, Lee Kun-pyo, Dean of the Hong Kong Polytechnic University, explained the core of the change towards future society and the role and vision of design under the theme, “Design in the Era of Disruptive Paradigm.” It was an inspiring lecture that led me to contemplate on a lot of things as a professor who studies and teaches design and as head of an institution of social innovation education at a university. In this paper, I aim to discuss the relevance of the meta discourse raised during the lecture on our actual lives as well as its implications for citizens of future cities.SDIF 2024 Sketch Video
This is a sketch video capturing the vibrant scenes of the 2024 Seoul International Design Forum.