Universal design of Yokohama City Current events in design
SPEAKER: Izumi Ogasawara (Manager for Urban Transportation Division, Urban Development Bureau, Yokohama City)







SPEAKER: Izumi Ogasawara (Manager for Urban Transportation Division, Urban Development Bureau, Yokohama City)
Design that draws a new world
You may remember the controversy, which took place between the right and the left sides in 2019 when the Republic of Korea commemorates its 100th anniversary, on the question whether the year 2019 is the 100th anniversary or not. However, when the first year of another centenary began in 2020, there was no proposal of ideology or vision for the next 100 years despite the controversy in the previous year. I thought that it just goes that way. Then, COVID-19 pandemic has swept the world, creating radical changes as if the pandemic cleans up the world.Design 2.0 Design Policy and Future Strategies
I am honored to be speaking with Thomas Heatherwick and Shigeru Ban and I think the interesting designs of Lee Dal-woo was a good stimulus. I will. I will now think again about the actions to be taken by a big city like Seoul Metropolitan Government. My presentation will be about the fun city with vitality, Seoul. I will be presenting in the order of 5 Vision Principles that were carried out.Citizen-centered Problem Solving, The Value and Performance of Social Problem Solving Design
This presentation aims to accomplish three goals - to introduce concepts and methodologies of social problem-solving design; to draw value of social problem-solving design from cases shared at the previous forums hosted by the city of Seoul; and to put forward designers’ future role and vision in relation to the evolving social problem-solving design. Intro: Widening a Role of Design Across the globe, we’re seeing more complex and diverse issues in our society ranging from social structures and policies, climate change, pandemics, to inequality. Design’s role and potential are expanding in addressing these issues. The Ministry of the Interior and Safety has included public service design in the Administrative Procedures Act to encourage citizen participation. Similarly, the Seoul Metropolitan Government has incorporated social problem-solving design into its policies and general plans.Metaverse Dreams of A Shared, Connected and Expanded City
Why Do We Desire Cities? Homo sapiens and Neanderthals had something in common. They both built houses or small cities and lived in groups to survive in the wilderness. But outcomes were different. Homo sapiens indeed survived, while Neanderthals became part of history. Unfortunately, we can spot in our cities several factors that pushed Neanderthals into extinction. We’ll explore them further in a unique world known as the metaverse.Service Design for the Desirable Cities – Smart Living through Design
Until the end of the last century, design had a strong focus on the material environment. In cities, design was concerned with urban planning, architecture, street furniture, signage - to name but a few. This has changed fundamentally in this century. Designers are shaping and innovating public services. They are leading digital transformation. They co-create with citizens and public servants for the benefit of living in desirable cities. Birgit Mager's presentation will show how governments around the world are putting design on their strategic agendas and how service design is shaping these processes, using concrete examples to provide impetus and inspiration.Architect as social innovator
This presentation focuses on the projects led by MVRDV, a self-declared social innovators group, to explore how architecture can function as a tool for social innovation. In cities we live in, there are many conflicting values such as natural elements versus artificial factors, the desire to concentrate intensely versus the desire to keep some distance, and physical architectural spaces versus people who use the spaces. MVRDV believes that we can move beyond the dichotomy of conflicts and leverage creative design to drive social innovation.2022 SDIF_Promo Video
2022 SDIF_Promo VideoService Design for the Desirable Cities – Smart Living through Design
Until the end of the last century, design had a strong focus on the material environment. In cities, design was concerned with urban planning, architecture, street furniture, signage - to name but a few. This has changed fundamentally in this century. Designers are shaping and innovating public services. They are leading digital transformation. They co-create with citizens and public servants for the benefit of living in desirable cities. Birgit Mager's presentation will show how governments around the world are putting design on their strategic agendas and how service design is shaping these processes, using concrete examples to provide impetus and inspiration.Exploring the concept of social problem-solving design and its value, and evolutionary direction
Societies around the world are increasingly facing more diversified and complicated problems (e.g.: social structure and policy, climate change, chronic infectious diseases, inequality, etc.). And recently, in addressing these social problems by developing an actionable solution through collaboration with stakeholders, “social innovation” is emerging as a useful concept, and the use of human-centered participatory design approach is emphasized as a practical methodology to execute this concept. Unlike the conventional supplier-centered innovation that involves a top-down approach, these concepts focus on a bottom-up approach that emphasizes social connectedness, and the role of design as an elaborate problem-solving tool is critical in implementing these concepts.Does the Crime Rate Drop By Changing Designs?
“Social problem-solving design” that changed our everyday life — life safety design The SMG implemented a design policy in 2007 and carried out city-centered policies for landscape improvement to reinforce the city brand. As a result, Seoul won the Grand Prize at the Index Awards, renowned for “Design to Improve Life,” in 2011. While looking for ways to use the prize money that came with the award, the SMG thought of socially disadvantaged citizens who could not benefit from the design policy. The SMG took a new step forward with the “social problem-solving design” project, which aims to reduce the grievances of people who cannot benefit from policies due to various reasons like having a busy livelihood. Having launched its first life safety design project in 2012, the SMG strengthened the roles of design in solving various social issues. Instead of policies and macroscopic systems, the concept of design has been expanded to public design to solve problems of varying sizes that influence the lives of people. The social problem-solving design projects of the SMG are divided into categories such as life safety design, cognitive health design, stress-free design, youth problem-solving design, and design governance. Each project utilizes the “service design” methodology, which derives relationship-centered solutions based on communication and awareness improvement beyond the improvement of the physical environment regarding social issues. This year, the social problem-solving design projects of the SMG marks its 10th anniversary. In celebration, we intend to take a close look at our surrounding environment and public design that have undergone small and large changes.SMG Universal Design
Until now, the public sector has prioritized efficiency enhancement through ‘standards’ in terms of service provision. Today, we are rapidly moving from mass production from the perspective of suppliers to the era of small batch production from the perspective of consumers. Because it is a smart era armed with various information and technologies, the standard framework alone cannot satisfy the diverse needs of citizens or lead to an affluent life. At this point, we need to think about who public design is for. WHO; Who is Universal Design for? Citizens who do not have disabilities and are still young do not feel the need to be specially considered by someone in their daily life. However, according to statistical data, the rate of congenital disability is only 5%, and temporary or situational disability that can be experienced in daily life accounts for a much larger proportion than permanent disability. Therefore, when we consider universal design in the public domain, we need to approach it from the perspective of various lives and situations, rather than looking only at people with disabilities. The diversity of physical conditions such as height, strength, dexterity, balance, attention, etc., the difference in language ability based on language and expressive power, the difference in sensory ability such as hearing, sight, and touch, and the difference in cognitive ability such as comprehension and intellectual ability that should be considered[2023 Seoul International Design Forum] Space for Seniors' Health: 100-Year Courtyard
Hello everyone! I was selected as a Seoul Design International Forum supporter, and I recently visited the "100-Year Courtyard" located at the Songpa Senior Comprehensive Welfare Center, one of the many places in Seoul that use design. As you know, outdoor activities have been restricted for a while due to the COVID-19 pandemic. This can be dangerous as it can have a serious impact on the health of the elderly. In particular, dementia is a serious health issue that is emerging in the elderly population these days, and the risk of dementia is higher if you are less active outdoors. In response, the Seoul Metropolitan Government has created a space design called "100-Year Courtyard" to help adults grow their physical, emotional, and social health.