Challenges and Tasks of City of SEOULThere are numerous definitions of universal design by experts and scholars. Among the definitions, I think The University of Buffalo defines universal design best: "A design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation.” Universal design is not a result, but rather a process of making. In this context, through various projects, the city of Seoul is implementing universal design that involves the public, solves everyday problems, and ensures that no one is marginalized. Each and All, between individuality and versatility, how can a design for a particular person become a design for all?
2022 SDIF_Promo Video2022 SDIF_Promo Video
Public design to enrich people's livesThe design for human life requires insights into intrinsic values. To fulfill this mission, the GK Design Group, which consists of companies specialized in 12 diverse fields, has operated as a comprehensive design creative group celebrating its 70th anniversary this year. With six offices in Japan and six overseas, a diverse and devoted group of 200+ designers with creativity and expertise are teaming up in a total of 12 bases and cross-functioning on different projects with their corresponding design capabilities to provide comprehensive design. Since urban environment design involves many more elements to consider than other areas, we carry out urban environment or public space design projects by collaborating on six areas: product, transportation, environment, communication, design strategy, and engineering to create integrated values and design.
Universal Design for Public SpaceKorea's aging population has increased rapidly since 2000, and it is expected to become a full-fledged aged society around 2018. The Third Basic Plan for Aging Society with Low Fertility, announced on October 18, 2015, includes various plans, such as reviewing the age classification for elderly from 65 to 70 years old. This shows that the aging of the population is recognized as a full-fledged social phenomenon, and that policy preparations are in progress. The concept and principle of universal design as a social phenomenon As awareness of our aging society increases, the application of universal design is also increasing. The first attempt at Universal Design was initiated by the Danish Parents' Association for Disabilities, and later emerged in 1970 as Barrier Free Design and Inclusive Design. The term ‘Universal Design’ was first introduced in Korea around 2000. The concept of universal design was defined by Ron Mace, director of the Universal Design Center at the University of North Carolina, as "designing products, spaces, or buildings that are considered for use by as many people as possible." The same concept was called Barrier-Free Design in Japan. Europe uses the terms Inclusive Design and Design for All. Universal design is an environmental safety design that provides a convenient and fair opportunity for anyone, regardless of age, gender, nationality, or disability, and covers a wide range of areas, including education, culture, information and services.
Good Environments Make the Youth Emotionally Healthy“Social problem-solving design” that changed our everyday life — youth problem-solving design The social problem-solving design project of the SMG that began since 2011 has undergone a transition from a “policy-centered” design to a “human-centered” design by proving its effects and receiving the attention of residents. Accordingly, the SMG started the design project in 2014 to solve problems faced by the youth, such as school violence, emotional anxiety, digital dependency, and peer relationships. The first step was the school violence prevention design project which sought points for improvement by analyzing various causes of school violence. The project name was changed to youth problem-solving design in 2018 as its scope has been expanded from school violence to other youth problems that are regarded as social issues. In particular, the necessity of the project emerges from the fact that problematic behaviors of the youth are worsening in terms of the quality and diversifying in terms of the types and targets. There is an urgent need for a solution that considers the developmental stage of the youth and regional characteristics. The youth problem-solving design project of the SMG will be examined by focusing on six representative cases of youth problems.
Designing Safety Content That You Want to Keep It on Your DeskIt is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.
Welcome Speech - Mayor, Oh Se-HoonHello, I'm Seoul mayor, Oh Se-hoon. I would like to express my gratitude and welcome to domestic and overseas speakers who are participating in Seoul Design International Forum 2022 and the citizens who are watching online.
Metaverse Dreams of A Shared, Connected and Expanded CityWhy Do We Desire Cities? Homo sapiens and Neanderthals had something in common. They both built houses or small cities and lived in groups to survive in the wilderness. But outcomes were different. Homo sapiens indeed survived, while Neanderthals became part of history. Unfortunately, we can spot in our cities several factors that pushed Neanderthals into extinction. We’ll explore them further in a unique world known as the metaverse.
Citizen-centered Problem Solving, The Value and Performance of Social Problem Solving DesignThis presentation aims to accomplish three goals - to introduce concepts and methodologies of social problem-solving design; to draw value of social problem-solving design from cases shared at the previous forums hosted by the city of Seoul; and to put forward designers’ future role and vision in relation to the evolving social problem-solving design. Intro: Widening a Role of Design Across the globe, we’re seeing more complex and diverse issues in our society ranging from social structures and policies, climate change, pandemics, to inequality. Design’s role and potential are expanding in addressing these issues. The Ministry of the Interior and Safety has included public service design in the Administrative Procedures Act to encourage citizen participation. Similarly, the Seoul Metropolitan Government has incorporated social problem-solving design into its policies and general plans.
AI and Social Robot in Universal Design CityThe world we exist in consists of matter and spirit. Materials can be connected to robots and minds can be connected to AI, and a society where these two coexist is coming. Depending on how artificial intelligence combines with the most important nature of humans, our future can be either dystopia or utopia. In order to contribute to opening up a positive future with robots and technology, I would like to introduce the experience of conducting research and business on trans-advanced artificial intelligence robots.
Going PublicThe public realm is not a default condition, but rather something which must be actively produced, designed, and constructed. How we design it has the capacity to transform how we identify ourselves as part of a collective society, how we form common values and common ground, and how the notion of “the public” is constituted—to design for the public realm is also to design a public through that realm. Today, it is a site of overlapping constituencies, interests and stakeholders that create a layered set of complex interests constantly in negotiation. Because design is inherently specific, we value this specificity to make meaning, engage audiences, and create place. In this lecture, J. Meejin Yoon will present projects that address the public realm as a site of negotiation and formation, where placemaking, activation and design intersect to produce the “urban alchemy” of the contemporary city. This lecture will demonstrate how design has the capacity to engage the public and transform the public realm.
The Change of Daily Life, Social Problem Solving Design in SeoulParadigm change in public design and the emergence of social problem-solving design Seoul is the political, economic, social and cultural center of Korea. Korea industrialized in a short period of time due to a period of rapid economic growth that is sometimes called the ‘miracle on the Han River’. Although the brand value of Seoul might have risen, has the quality of life of citizens improved along with it?