Generative Social Distance Design: The Optimisation of Building Layouts for COVID-19Social Distancing Lab Project I would like to talk about the ‘Social Distance Research Institute’ project, which ended about three months ago. Former Senator Ted. Kennedy said, “What divides us pales in comparison to what unites us.” As I worked on a technical research project centered on isolating people during an epidemic, I personally hoped that the shared experience could revitalize the community and rekindle a sense of social cohesion. What is social distancing and how does it affect transmission? The prevailing view of the modern scientific community is that maintaining human-to-human distance is an important factor in reducing the rate of respiratory cross-contamination. The principle of air transmission is that droplets are emitted when people talk to each other or cough, and if people who are within 2 meters of each other inhale it, it is easy to be directly infected with the virus. Therefore, reducing the distance between people increases the risk of infection, and almost all countries have been able to directly reduce the number of deaths by introducing social distancing measures. These statistical data indicate that social distancing measures were effective in reducing the number of confirmed deaths, which is a result showing that social distancing is a key response to the spread of COVID-19. COVID-19 has had a huge impact on the global economy, not just on human life.
City for Disabilities going for tour and cultureFrom the point of view of mobility-impaired wheelchair users, barrier-free design and universal design are quite different. As Korea is heading towards becoming an aging society, it is expected that the demand for accessibility will increase. The gap must be filled through the application of universal design. Urban life for the mobility-impaired The way in which the mobility-impaired people use the city is very different from that of the non-disabled people. Typically, there is a difference between infrastructure and daily needs. Because disabled people using wheelchairs have difficulty using public transportation, it is common either to use an adaptive taxi that can accommodate a wheelchair or to reduce the frequency of going out. Therefore, mobility is limited, and long-distance movement is impossible, so connection between regions is significantly reduced. Most mobility-impaired people have a great fear of moving out of their place of residence. There are also differences in the way they move. Many older subway stations do not have elevators because the anti-discrimination laws did not apply in the past. In fact, it's only been a few years since wheelchair users have actually been able to ride the subway since related laws such as the Americans with Disabilities Act (ADA) started to take effect. Stairs were removed, escalators were installed, and facilities were installed to allow wheelchair users to move between floors. In addition, there is a problem in that information about the location display of the disabled toilet or elevator is not properly given due to lack of awareness of the versatility of the information acquisition method. This is usually a problem caused by the fact that supplier-oriented guide signs are made, and people with mobility difficulties, travelers with language barriers, and tourists with difficulties feel the inconvenience.
Problem solving and city making - A design approach to cities and their difficult social problems (Summary of the recorded speech)In modern cities, chronic social problems such as deepening inequality, aging, the spread of chronic diseases, difficulties in immigrant integration, and, more generally, threats to social cohesion are intertwined. These problems can be defined as 'chronic' problems because there is no solution when the commonly used conceptual framework is applied. On the other hand, by changing the way we look at these problems, we can find solutions within new systems (new social, cultural, economic and technological systems). To do this, you must have both practical sense and creativity, which in fact corresponds to design capabilities (and that applies to whoever does the design).
Citizen Participation is Key to Social Innovation in Future CitiesOn March 31, 2022, the 1st preliminary forum of Seoul Design International Forum hosted by the Design Policy Bureau of the Seoul Metropolitan Government was held online. Out of the three speakers, Lee Kun-pyo, Dean of the Hong Kong Polytechnic University, explained the core of the change towards future society and the role and vision of design under the theme, “Design in the Era of Disruptive Paradigm.” It was an inspiring lecture that led me to contemplate on a lot of things as a professor who studies and teaches design and as head of an institution of social innovation education at a university. In this paper, I aim to discuss the relevance of the meta discourse raised during the lecture on our actual lives as well as its implications for citizens of future cities.
What is the significance of the brand called Seoul to you?Portland, New York, or Berlin Personally, I have never been to Portland. However, since a few years ago, lifestyles that is known as ‘YOLO life’, and ‘Kinfolk life’ have emerged, and Portland, was mentioned as one of the representative cities. Portland was perceived to be a city that acknowledges open mindsets and lives, as well as one that is filled with a feeling of relaxation while being a little slow, and not a city that is artificially made and attempts are made for improvements and change. Of course, this is the result of successful city branding. This is why I am treasuring the Portland mask that I received as a gift from an acquaintance who recently visited Portland. Another keyword that is currently being mentioned as much as ‘design’ is ‘branding’. Branding is a topic that is widely used and with importance almost at the level that it can be applied from branding products to corporations, and from individuals to cities and countries. This proves that it is not something that simply ends after having experienced and consumed it, but there is a growing interest and understanding about who I am, what I am consuming or experiencing, and for what purpose. Thus, the example of Portland that I just mentioned before is very strong even if it is a small experience. Our experience in recalling a certain image, brand or a representative spot immediately after hearing the name of a certain city like New York, Berlin, Milano, Davos, or London is the result of city branding (whether we are conscious of it or not). Seoul Design International Forum that was held through Zoom on March 31st was both timely and appropriate in that ‘city brand’ was chosen as the design paradigm. In the forum that was held under the theme of ‘Design trend and direction of policy’, ‘Value of Experience Design in City Brand’, in particular, (Speaker: CEO Choi So-hyun of Perception) triggers us to think about what is required for ‘city branding’ while pointing out the context and meaning of city brand to us, in the current times, where there is a deluge of ‘branding’.
Universal Design Development DirectionJongno Welfare Center for the Disabled opened in June 2012 and the building has four stories. The cneter has a higher proportion of the deaf and visually impaired users than other welfare centers, as the 100-year-old Seoul National Blind School and the Seoul National Agricultural School are right next to it. In addition, according to the user distribution survey in 2013 showed that users were distributed evenly from children to adults. In this discussion, the six construction guidelines for welfare centers are explained, and you can see how carefully they thought about them.
Designing Safety Content That You Want to Keep It on Your DeskIt is no coincidence that when some major safety incident occurs is when most people take an interest in safety. When an individual pays particular attention to safety in daily life, it is because some accident or incident has motivated them to do so. While the type of content that can be easily accessed through smartphones is becoming more diverse and complete, it makes us wonder if the safety of our society is changing. It makes us wonder if safety measures are competitive. The Safety Design Research Institute ‘Osafe’ started from this question. “How can we keep people safe?” “Isn’t it possible to prevent unexpected safety accidents in advance? “ “If there is an unavoidable safety accident, what can be done to minimize the damage?” Osafe works based on a design methodology. In order to be chosen by modern people who live busy lives, we are working hard to produce and share safety content that can stand out, have fun, and form a consensus.
Respond to the crisis, “Coronavirus reminder’ – from observation to action (Designing Safety Content That You Want to Keep It on Your Desk)Corona Alert started at the end of January, not long after the outbreak of COVID 19, with the idea of creating a service that can give a little help to society with the programming skills we learned. The members who developed 'Corona Alert' all gathered through the same programming conference. The team members who studied coding together at the conference and had experience in actually developing various services were working as developers of startups. I saw a lot of advertisements saying that such sites exist. We first analyzed several services already on the market. If it is similar to the previously released services, there is no significant meaning, so we considered the inconveniences and the direction of improvement for the existing services. In addition, we established the core value of the service by determining on what points we differentiate, and what value we can provide to users, beyond simply removing inconveniences.
Special Interview: Rico QuirindongoAs civil servants, our responsibility is to serve the needs of our cities, our citizens, and our diverse communities. To improve the value of our cities and lives of our citizens through design, we must start by listening to our communities, particularly marginalized communities of color, hear from our citizens what they need to be supported, how they can be uplifted, and how they have been underserved. That input and education needs to be institutionalized and iterative. With that data and interaction, city governments should use that information to inform and coordinate our infrastructure and capital investments, our placemaking efforts, and our policy decisions.
Exploring the concept of social problem-solving design and its value, and evolutionary directionSocieties around the world are increasingly facing more diversified and complicated problems (e.g.: social structure and policy, climate change, chronic infectious diseases, inequality, etc.). And recently, in addressing these social problems by developing an actionable solution through collaboration with stakeholders, “social innovation” is emerging as a useful concept, and the use of human-centered participatory design approach is emphasized as a practical methodology to execute this concept. Unlike the conventional supplier-centered innovation that involves a top-down approach, these concepts focus on a bottom-up approach that emphasizes social connectedness, and the role of design as an elaborate problem-solving tool is critical in implementing these concepts.
Crime, School Violence, Stress, Obesity... Can We Find Solutions Through “Design?”Narrow and complex alleys where criminals could hide and flee easily were improved with healthy community content. This region formed a strong bond among residents by closely cooperating with the community service center, district office, and police. “A” is a 31-year-old office worker who gets scared on the way home from work late at night. The shanty town crowded with old houses has somehow become gloomier after the termination of the rebuilding project. “B” living in Gasan-dong, Geumcheon-gu, is in a similar circumstance. “B” feels bleak to walk in a place packed with houses and small factories where there is no one else in sight. The way to go home, the most comfortable place, became the scariest route. In response to this unfortunate paradox, the SMG prepared for a realistic countermeasure with “design.” This solution was derived from the process of changing the scariest route to an enjoyable route, gathering residents, and letting criminals know.
Absolute Value of Design and Innovation – Thinking Beyond CompetitivenessPrevious design innovation aimed at gaining a competitive edge, but today’s design innovation in products, services, or policies raises the necessity of absolute values. In order to establish “good brands,” companies and institutions should bear in mind that unlike the past, it is hard to build trust when there is no originality as distribution channels of content diversify, resulting in intensifying competition. Customers can now compare and analyze various brands thanks to increasing data and diversified channels conveying such information. In other words, creating innovative momentum or developing brands using previous method is no longer effective. As customers today access numerous contents, unforgettable consumer experiences can only be made through a new dimension of challenges; hence, the need for absolute innovation. Companies mainly consider “the targets to connect their products, services, and policies with” for absolute innovation. Still, the most significant thing is to understand the core value of services, products, and policies which have strong chemistry with customers based on understanding the momentum of customers.