Universal Design Policy in SeoulSeoul's design policy has been in place since 2007. The city’s design policy has been trying to make a cleaner and more sophisticated city, through measures such as improving signage and reorganizing facilities. From 2008 to 2010, the Seoul Design Olympics were held, and in 2010, Seoul was selected as the World Design Capital. For the past 10 years, the Seoul Metropolitan Government has implemented policies focusing on facilities for the disabled through its building certification system for the convenient city life of a wide variety of citizens. With the design policy based on these legal standards, the comfort of citizens has been improved, but it centered on the disabled, and there were cases where public in general was not taken into consideration. This was part of the background for Seoul introducing universal design. The composition of Seoul citizens is also diversifying. As of 2016, the elderly population in Seoul was about 1.28 million, 12.5% of the total population, and by 2027, one in five people is expected to belong to that category. As the number of foreign visitors and the multicultural population continues to increase, this is also becoming an important consideration in Seoul's policies. The diversity of citizens requires more consideration, and Seoul introduced universal design to respect the diversity of all citizens.
The Change of Daily Life, Social Problem Solving Design in SeoulParadigm change in public design and the emergence of social problem-solving design Seoul is the political, economic, social and cultural center of Korea. Korea industrialized in a short period of time due to a period of rapid economic growth that is sometimes called the ‘miracle on the Han River’. Although the brand value of Seoul might have risen, has the quality of life of citizens improved along with it?
Seoul Design International Forum 2022Based on the vision to “Create Value through Design,” the Seoul Metropolitan Government implements its various design policies ranging from the macro plans for landscape to the micro plans for service improvement. To ensure that citizens can fully savor the attractiveness of natural environment and spaces across the city and enjoy thoughtful care and respect, the role of design in the future society will be even greater. This forum held with the theme, “DESIGN x Seoul : How Does Design Enrich Our Future,” will learn how design serves as an engine for enhancing values of cities through various examples of cities. Also, it will review how citizens in those cities enjoy these value.
New Challenges in City Design to Post-COVIDAt a time when the world is thinking about the form of cities to come after Corona, we need to think about how cities should be constructed from a more comprehensive perspective. In addition to the challenges triggered by the coronavirus, the problem of climate change, which must be approached from a particularly long-term perspective, is an area that cannot be prevented or treated, and is a topic that needs to be found through continuous problem-solving, dialogue, and discussion. How should we respond to the problem of climate change that all cities face in the future and must solve in the long term? We would like to discuss six issues on climate change to be announced at the 26th UN Climate Change Conference (COP26).
Policy direction identified from the analysis of the diffusion process of Life Safety (Crime Prevention) DesignThe anonymous cities that we have been building allowed us to have maximum freedom and make various choices, however, inappropriately, the cities have mercilessly reduced many alternative choices such as collective community action that were available in the past. Only for the limited purpose of reviving the collective environment, physical design of living environment must be used.
Universal Design for Leisure Facilities CitiesUser survey for ski resort design reflecting universal design In 1998, at the Winter Paralympic Games in Nagano, 710 disabled skiers were surveyed on the perception and environment of skiing. The response rate was 35%, and the number of answers returned was 261. Interesting answers from the survey include "Skiing is a leisure activity, not a rehabilitation treatment," "I can't move my legs, but I can feel the speed," and "I can enjoy it fully without worrying about being compared to others because I'm exercising privately." In other words, skiing is an easy sport for anyone with any disability to try, and the number of elderly beginner skiers and skiers with disabilities might be expected to increase in the future.
2022 SDIF_Promo Video2022 SDIF_Promo Video
Design for Public Service Platform1. Digital platform of public service Public service based on digital platform is emerging as the most important factor in the competitiveness of a nation and a city. In 2020, Korea ranked 8th in the World Digital Competitiveness Ranking announced by the Institute for Management Development (IMD) in Switzerland, which was a 2-step rise from 10th position in 2019, to show its potential in the digital field. Also, in the government index announced by OECD, Korea is exhibiting strength and performance in digital-based public service by achieving 1st place in digital by design government, 2nd place in government as a platform, 3rd place in data-driven government, 1st place in open by default government, 4th place in user driven government and 12th place in proactiveness of government. Seoul is also making efforts to drive innovation in public service based on excellent digital infrastructure, and moreover, there is a demand to resolve problems in a way that can be felt by our citizens and achieve transformation in terms of creating sustainable and real values.
Crime, School Violence, Stress, Obesity... Can We Find Solutions Through “Design?”Narrow and complex alleys where criminals could hide and flee easily were improved with healthy community content. This region formed a strong bond among residents by closely cooperating with the community service center, district office, and police. “A” is a 31-year-old office worker who gets scared on the way home from work late at night. The shanty town crowded with old houses has somehow become gloomier after the termination of the rebuilding project. “B” living in Gasan-dong, Geumcheon-gu, is in a similar circumstance. “B” feels bleak to walk in a place packed with houses and small factories where there is no one else in sight. The way to go home, the most comfortable place, became the scariest route. In response to this unfortunate paradox, the SMG prepared for a realistic countermeasure with “design.” This solution was derived from the process of changing the scariest route to an enjoyable route, gathering residents, and letting criminals know.
Impact and evaluation in designing social innovationWhat is the most important agenda in social innovation design? This island metaphor (image) is useful to think about designing. This metaphor helps us to pay attention to both the visible things at the surface, like design products, materials, methods and technologies, and also the invisible things under the water, like values, behaviours, mindsets and worldviews. Designing is a way to make what is invisible under the water, visible. For designing that pursues social outcomes, it is very important to pay attention to people’s values, behaviours, mindsets and worldviews under the water, and undertake designing that materalises what people regard as valuable outcomes for their social well-being. When designing social innovation, this also means listening to local communities and residents, and understanding what matters to them that may be invisible, under the water, and collaborating with them to materialize those values as outcome of designing. There are various tools, methods and approaches in design that are used to achieve those social outcomes together.
Role of Design: Assist Co-existence of People / Environment / TechnologyIn a rapidly changing technology era, and in a world where online and offline experiences are interconnected, what kind of role should design play in providing experiences for users, such as citizens, members, clients? Let’s discuss the role through space/architecture cases of NAVER. I will introduce to you several cases regarding the company’s office space “NAVER 1784,” training center “Connect One” in Chuncheon, and data centers in Chuncheon and Sejong each, all of which are outcomes of the following: connection of convergence technologies and users; enhanced user experiences; contemplation on the environment and alternatives; and study on roles and responsibilities of businesses.
The future of smart office, after COVID-19The spread of the corona virus in 2020 has caused rapid changes in work patterns due to the normalization of working at home. Although there is a realistic limit to building a work environment with a specific concept in an unprepared situation, efforts are being made to respond to these changes in their own way, and each company needs time to compromise to create a safer work environment. It is time for designers to make efforts to find the interface between a space that harmoniously connects people and a space that prioritizes safety. Although it is necessary to change the philosophy of space itself, it is expected that human attempts to challenge the limits will continue.